FOR IMMEDIATE RELEASE
Communications Strategy Group
Bryant & Stratton College Online Adds Specializations to
Bachelor of Business Administration Program
Students can now specialize in eCommerce, Human Resources, Marketing or Project
BUFFALO, NY (December 19, 2011) – Bryant & Stratton College Online today announced
the addition of four new specializations to its Bachelor of Business Administration (BBA) in
General Management degree program. The specializations include eCommerce, Human
Resources, Marketing and Project Management. Each BBA specialization will provide
students the opportunity to not only benefit from a solid business foundation with related
courses in management, finance, technology, marketing and business law and gain critical
business thinking skills through operations management and strategic planning courses, but
also learn skills and concepts related to specific career paths in business. Bryant & Stratton
College Online offers five online bachelor’s degree programs, including the BBA in General
Management and a BBA in Accounting.
“In response to employer and student demand for more business specializations, we are
excited to make these new options in eCommerce, Human Resources, Marketing and Project
Management available to online students. The new specializations give students a more
robust set of choices for finding the right career,” said Scott Traylor, Associate Campus
Director of Online Education at Bryant & Stratton College. “The online business programs at
Bryant & Stratton College introduce students to active learning techniques, practical
application of research methods, team projects, presentations and internships. As a result,
students are better prepared upon graduation for the challenges of management positions.”
Each specialization is designed to train students to become contributors in the workplace.
Below are brief descriptions of each specialization:
eCommerce Specialization – eCommerce courses focus on strategy and management,
business models, social impact of the media, web design tools, design principles, social
networking, web 2.0 tools, technology infrastructure and more. Students who choose the
ecommerce specialization prepare for entry-level positions in the rapidly growing
eCommerce and Internet Marketing industries.
Human Resources Specialization - Courses for this specialization include Human
Resource Management, Training and Development, Compensation and Benefits, Labor
Relations and Collective Bargaining, and Employment Law. Through the courses, the
students will examine and discuss human resources management, recruitment and training,
employee rights, career management and development, compensation structure and design,
benefits programs, unions and collective bargaining, contract administration, labor relations
and hiring and termination.
Marketing Specialization – Through the Marketing specialization students prepare for
entry-level marketing positions. Courses will focus on buying and selecting media,
advertising agencies, sales, product and promotion strategy, negotiating, developing
marketing and sales plans, managing marketing and sales teams, proposal writing, direct
marketing, distribution channels, international marketing and the value of customer
Project Management Specialization – Project Management courses include Introduction
to Project Management, Project Procurement Management, Project Risk Management,
Project Scheduling & Cost Management and Project Management. These courses focus on
project planning, contract administration, risk management, project estimating and cost
control and project management software.
Earlier this year, Bryant & Stratton College Online launched a BBA in Accounting degree
program. This online degree program prepares students for positions such as staff, tax or
management accountant; financial, revenue or budget analyst; financial manager, internal
auditor or business manager. Prospective students should note that the program is not
intended to provide preparation for the Certified Public Accountant exam.
Currently none of the BBA specializations are available to students in Arkansas.
Bryant & Stratton College was founded in 1854 and is regionally accredited by the Middle
States Commission on Higher Education. For more information about Bryant & Stratton
College and its online degree programs, visit http://online.bryantstratton.edu.
About Bryant & Stratton College Online
Bryant & Stratton College is a private career college delivering outcomes based education
and training through a flexible, contemporary curriculum in a personalized environment.
The College is regionally accredited by the Middle States Commission on Higher Education
and has locations in New York, Ohio, Virginia and Wisconsin, as well as an Online Education
division, and a Professional Skill Center. For over 155 years, Bryant & Stratton College has
been providing real world education leading to bachelor’s and associate’s degrees and
professional certificates. Bryant & Stratton College Online offers 5 online bachelor’s degree
programs, eleven online associate’s degree programs and eleven online certificate programs
in a variety of fields including business, criminal justice, financial services, healthcare,
human resources and information technology. Some online programs are not yet available
in all states. For more information about our graduation rates, the median debt of graduates
and other important information, please visit www.bryantstratton.edu/disclosures. General
information about Bryant & Stratton College and its online degrees can also be found at