Introduction to Different Types of CRM by lolzmedia

VIEWS: 18 PAGES: 1

									Advancement in technologies paved the way for a more efficient internal
work processes. Computers and other software helped augment the quality
and quantity of employees output as technology developed over time. Work
is made easier, interaction and communication is better, and relaying
needs and saving company progress is simpler. One of these innovations in
software technology is called Customer or (Contact) Relationship
Management (CRM).

Customer Relationship Management is a system for managing and supervising
customer relations between businesses and the clients. It basically
focuses on maintaining the current breed of clients while updating the
database for prospective sales leads generated through lead generation.
This software stores the client's relevant information in the company's
database and server. This information typically includes all contact
numbers, addresses, preferred phone times, and even previous calls made.
Some companies even encode the brands and its products as additional
information regarding the client.

Interestingly there are different types of CRM systems used by different
companies today. These kinds serve the needs of small and multinational
companies to create a focus on their business. The different types of CRM
zoom in on one objective: to create more sales and opportunities through
one technology, which will improve the quality of the company's services.
CRM stores all data from various departments such as marketing, customer
service, and accounting databases. The following lists the most common
types of CRM software employed by companies today.

Operational

This type of ACT CRM software focuses on the software applications that
connect and bound all disengaged data sets of the company. This system
provides information from various server or databases in a single web
page so employees can offer rapid services to the clients.

The system is so extensive that some companies require their employees to
learn from ACT training online. After lessons, operational CRM becomes
highly beneficial to a company by allowing the employees to provide
speedy and quality service and response without the hassle of shifting
from different software. The company can access different sales records,
technical information, and logistics information using CRM software.
Previous options would only allow people to access one record at a time
from a single software, the outdated programs would likely crash if it is
accessed simultaneously. Operational CRM effectively simplifies
information transfer.

Collaborative

Unlike Operational CRM, this type delves into the exterior of the
business, where the database includes information of suppliers,
distributors and other third party agencies. ACT CRM allows a company to
bring the integrated data to their clients by accessing a special
website. This type enables clients to interact with different service
providers to improve the service they provide them.

								
To top