COMMITTEE by pengxuebo


                                                                                   For Decision
For Meeting to be held on 3 October 2006

Brief/Brief Holder:
Economy and Tourism; Councillor Lynne Herbert

Unit/Unit Manager:
Chief Executive;
Planning Economy and Development Services Manager;

Corporate Priority:

                                   2012 OLYMPICS

1.    Purpose of Report

1.1   Members last received an update through a report to the April meeting of the Management
      Committee. Since then progress has been made nationally, regionally and locally. The report
      provides a general update on progress and specifically invites members to comment on the
      proposed list of agreed legacies for Dorset. It is being considered by both the E 7 R and Man

2.    Options for Consideration

2.1   The committees are invited to note the updates, requested to consider and comment on the
      draft legacy for Dorset (Appendix 1) and identify any matters they would wish to be debated
      further at the full council meeting in October.

3.    Key Issues

      National Issues

3.1   The ODA (Olympic Delivery Authority) has responsibility for the Games infrastructure.
      LOCOG (London Organising Committee of the Olympic Games) has responsibility for running
      a successful Olympic Games in 2012.

3.2   Both organisations have continued to build their teams and develop their plans, so visible
      action remains more limited. However it is clear the 2012 Games provide major opportunities
      for UK businesses, with a very wide range of products required. For example LOCOG expect
      to procure 15000 km of toilet paper and 75000 litres of milk. The procurement of contracts for
      the supply of goods and services are expected to start in 2009. However the procurement for
      the construction works will start in 2007 and the procurement strategy for this is currently
      open for consultation.

3.3   During July a major national tour was undertaken to promote the Games as a UK, and not
      solely a London, event. Senior representatives (such as the Chairs or chief executives or their

                                           Page 1 of 4
      deputies) of both ODA and LOCOG fronted the tour. There were 65 stops, including 5 in the
      South West, one of which was in Weymouth & Portland. The target audiences at the various
      venues differed. For example at W&P the audience was invited, primarily from the business
      sector; whereas the following venue at Tiverton was designed to fit in with the Devon Youth
      Games so as to target younger people.

3.4   Much publicity has also been given to a report from the European Tour Operators Association
      (ETOA) which suggests that the visitor and economic benefits from the Olympic Games is
      overstated. Indeed the report suggests that there could be a detrimental effect if regular
      visitors are displaced and choose not to return thereafter. The report’s findings have been
      strongly rebutted by bodies such as Visit Britain, and other reports suggest that the economic
      impact on the nation could be of the order of £8bn, £2bn of which is outside London. In any
      event international tourism in Dorset is currently very low and it is difficult to see how the
      opportunity to promote W&P - sat at the heart of the world heritage coast - can be anything
      other than beneficial.

3.5   In addition one of the key features of the 2012 sailing events is that the competitors from the
      participating countries will need to train in the sailing waters of Weymouth Bay and Portland
      Harbour in the lead up period to 2012 and it is expected therefore that following the 2008
      Beijing Olympic Games, attention will be focussed on the Weymouth & Portland area, with
      competitive trials for the individual Countries being held in the subsequent years and a full
      dress rehearsal of the event in 2011.

3.6   There is therefore clearly potential economic benefits to be gained from these events with a
      large number of competitors coming to and staying with the Borough and its environs for a
      number of years with the associated requirements for services, facilities and support as well
      as accommodation needs; all of which will help benefit the local economy during this lead up


4.1   LOCOG work through a Nations and Regions group, comprising the Chairs of the regional
      development agencies or Sport England. Under the general direction of the DCMS
      (Department for Culture, Media and Sport) this group is charged with ensuring economic and
      culture benefits are achieved as a result of the Games. The SWRDA (South West of England
      Regional Development Agency) therefore has a vital role and have appointed Guy Lavender
      as Regional director for the 2012 Games. Guy has accepted an invitation to attend the
      Council meeting on 26th October which provides an opportunity for all councillors to engage
      in a discussion about the preparation for and legacies sought from the Games. The
      Committees may wish to identify matters they would like discussed at the full council meeting.

4.2   A priority for the regional director is to achieve agreement on the regional strategy, so that
      activities are directed in the right areas. A first draft of a regional strategy is expected soon
      and should help to identify the region’s competitive advantage, help define the legacy
      objectives and vision and importantly help establish a delivery framework. It is recognised that
      wide involvement and good communications will be key to achieving success and actions will
      have to be taken locally; albeit within a regional context. Many of the early ideas being
      suggested are intended to raise the profile of the Olympics in the region.

4.3   Across the region presentations have been given to the business sector to raise awareness of
      opportunities. 3 such presentations were made in Dorset, including one in Weymouth &

                                            Page 2 of 4
4.4   The process for identifying possible pre Games training camps has also commenced.
      Organisations with facilities must complete submissions by 31st January 2007. Applications
      will then be assessed regionally, and a proposed list of facilities will be submitted to the
      London 2012 for further consideration. Final selection will be carried out by the organising
      committee by January 2008 and a guide for competing nations produced. It will of course be
      entirely a matter for individual nations to decide what type of training facilities they wish to
      seek and use.


5.1   Preparations, co-ordinated by the DSP (Dorset Strategic Partnership), BDPEP (Bournemouth,
      Dorset and Poole Economic Partnership), the Dorset 2012 working group and an internal
      officers group have continued.

5.2   The DSP has the lead role of ensuring a lasting legacy for Dorset is achieved and as a first
      step a draft document setting 12 key areas for legacy has been produced. This should
      become an important document if the actions which need to be agreed by all partners are to
      be directed towards common aims. The draft document is attached as Appendix 1, along with
      some brief comments from officers. It is clear from comments made by other agencies that
      the document needs developing. Members comments on the document are specifically invited
      and could help inform the debate which will take place at the full Council meeting in October.

5.3   In the April report it was suggested that SWRDA would support a co-funded post to
      specifically drive the achievement of lasting legacies for Dorset. Unfortunately that support
      has not yet materialised in the form of financial support, but officers at the Borough and
      County councils will continue to progress a proposal to provide the necessary skills and drive.

5.4   One of the legacies shown in Appendix 1 is a top international sailing venue. Discussions
      have already taken place between the Sailing Academy and the South West RDA and their
      advisory consultants with regard to the additional hard standing and slipway facilities that will
      be required in order to meet the Olympic requirements. Officers are working with all parties to
      enable a planning application to be considered sometime in 2007.

      At this stage it is not envisaged that a permanent expansion of the Academy building itself will
      be proposed. However, this has not been finalised and inevitably for the events themselves
      there will be a requirement for temporary structures and buildings.

5.5   The SWRDA has also chosen Dean and Reddyhoff as a partner to develop the proposed 600
      berth marina at Osprey Quay. The intention is to construct the marina for commercial use well
      in advance of 2012 and to make the facilities available for the pre games trials as well as the
      Games themselves.

5.6   Not withstanding the overall approach to pre Games training camps, it is evident that most
      training for the sailing events will take place around the waters of W&P. A schedule of
      possible facilities to assist with meeting the demand is being prepared.

5.7   Working with other agencies, the Council has again booked stands at the Southampton
      (September 2006) and London Boat shows (January 2007). Good publicity has been given to
      the transfer of sand from Weymouth beach to Southampton to help with promotion of the
      borough. The primary aim of attendance is to promote the Borough as a place to locate
      businesses and especially those that will help contribute towards out aim of being a centre of
      marine leisure excellence. Undoubtedly attendance will also increase interest in the facilities
      available locally for leisure sailing.

                                            Page 3 of 4
5.8    The briefholder and technical services manager were both in Melbourne during the 2006
       Commonwealth Games and both have provided some valuable lessons and feedback. The
       briefholder has provided business information and the technical services manager has given
       information on planning for the Games as well as the cultural events programme undertaken.

5.9    Preliminary work has also commenced on identifying possible additional costs for the
       Borough Council (such as increased cleansing costs) associated hosting an Olympic event.
       This can form the basis for negotiations over additional financial support or perhaps

5.10   Finally, ideas for a cultural festival for W&P continue to be developed. Public consultation has
       been undertaken in August through the local Quality of Life survey. Although all the answers
       have not yet been fully collated there is a clear indication the community wish to see some
       type of festival theme in the Borough leading up to and during the Olympics. A draft festival
       proposal will now be developed, along with a finance plan identifying potential grant,
       sponsorship and commercial income which will be required to support the activities. The aim
       is to complete this work by April 2007.

6.     Considerations
       Officers time continues to be used to develop the approach to planning and achieving
       legacies, as well as helping to stage a successful event.

7.     Appendices

       Appendix 1 – Dorset’s lasting legacy from hosting the Sailing Events of 2012 Games
                      Draft for consultation

8.     Background Documents
       Dorset Olympics Working Group’s Agendas and Minutes
       LOCOG and SWRDA Reports

                  Report prepared by: Tom Grainger/Simon Williams
            Telephone: 01305838229
                       Weymouth and Portland Borough Council

                                             Page 4 of 4

To top