email-signup-study-data by xiaoyounan

VIEWS: 4 PAGES: 13

									The perfect signup                                                       SUM              omaha steaks
Starts on the homepage – above fold                                            37   82%           0
Explains benefit of signing up (before signup)                                 34   77%           1
In line Privacy reassurance (more than just link to it)                        11   25%           0
0 or 1 click to email box                                                      41   93%           1
Bug free, not confusing = 1                                                    33   73%           1
doesn't offer unecessary choices (manage your subs, when trying to make new)   37   84%           1
Clear feedback on signup                                                       36   82%           1
thanks for signup                                                              36   82%           1
immediate offer                                                                 6   14%           1
Doesn’t force acct, demog, explains why needed, no random mktg resrch          28   64%           1
Lets people specify preference (freq & content)                                11   25%           0
Offer RSS option                                                                2    5%           0
confirmation w/in an day (pref w/in minutes)                                   14   27%           0
                                                                                                  8
                                                                                          omaha steaks
oriental                                                       headsets.com universeetronics
               carrot ink sur la table finish line vt teddy bear         cd                      800flowers
           1                        1             1          1                                 1         0
           1                        0             1          1                                           0
           1                        0             1          0                                           0
           1                        1             1          0                                           1
           0                        1             1          1                                 0         1
           0                        1             1          1                                           1
           0                        0             1          1                                           1
           1                        1             1          0                                           1
           0                        0             0          0                                           0
           0                        1             1          0                                           1
           0                        0             0          1                                           0
           0                        0             0          0                                           0
           1             0          0             0          1         0          0            0         0
           6             0          6             9          7         0          0            1         6
oriental                                                       headsets.com universeetronics
               carrot ink sur la table finish line vt teddy bear         cd                      800flowers
pcmall                c                   harryanddavid
             home depot abela's neiman marcus       cintas       gumps       LLBean       williams-sonoma
         1          0           1       1         1          1           1            1             1
         1          0           1       1         0          0           1            0             1
         0          0           1       0         0          0           0            0             1
         0          1           1       0         1          1           1            1             1
         0          1           1       0         0          1           1            1             1
         0          1           1       0         0          1           0            1             1
         0          1           1       1         1          1           1            1             1
         0          1           1       1         1          1           1            1             1
         0          0           0       0         0          0           1            0             0
         0          1           1       0         0          0           0            1             1
         0          0           0       1         0          0           0            0             1
         0          1           0       0         0          0           0            0             0
         0          0           1       1         0          0           0            1             0
         2          7          10       6         4          6           7            8           10
pcmall                c                   harryanddavid
             home depot abela's neiman marcus       cintas       gumps       LLBean       williams-sonoma
blackbox            Taylor
          the company storeGiftsBlair       sears       4inkjets                 petsmart
                                                                       vermontcountrystore barenecessities
                  1          1          1           1              1           1          1        1
                  1          1          1           1              0           1          1        1
                  0          0          0           0              0           0          0        1
                  1          1          1           1              1           1          1        1
                  0          1          1           1              1           1          1        1
                  1          1          1           1              1           1          1        1
                  1          1          1           1              1           1          1        1
                  1          1          1           1              1           1          1        1
                  0          0          0           0              0           0          0        0
                  0          1          1           1              1           1          1        1
                  0          0          0           0              0           0          1        0
                  0          0          0           0              0           0          0        0
        0         1          0          0           0              0           0          0        0
        0         7          8          8           8              7           8          9        9
                    Taylor
blackbox the company storeGiftsBlair        sears       4inkjets                 petsmart
                                                                       vermontcountrystore barenecessities
shoebuy       Zales       toolking       cooking.comoutpost.com          Crutchfield.com
                                                               barnes&noble          AMZN     swiss colony
          0           1              1            1          0         1           1                   1
          1           1              1            1          1         1           1                   1
          0           0              1            0          0         1           1                   0
          1           1              1            1          1         1           1                   1
          1           1              0            1          1         1           1                   0
          1           1              0            1          1         1           1                   1
          1           1              0            1          1         1           1                   1
          1           1              1            1          1         1           1                   1
          0           1              0            0          0         0           1                   0
          1           1              0            0          1         1           1                   1
          0           0              1            1          0         1           1                   1
          0           0              0            0          0         0           0                   0
          0           0              0            1          0         1           1        0          1
          7           9              6            9          7        11         12         0          9
shoebuy       Zales       toolking       cooking.comoutpost.com          Crutchfield.com
                                                               barnes&noble          AMZN     swiss colony
QVC                     bh       golfballs.com
          lillian vernon photovideo          hallmark       dresses.comehobbies best buy bedbathandbeyond
      0               1        1           1            1            1         1                 1
      0               0        1           1            1            0         1                 1
      0               0        1           0            0            0         0                 0
      1               1        1           1            1            1         1                 1
      0               0        1           1            1            0         1                 1
      1               0        1           1            1            1         1                 1
      1               1        1           1            0            1         1                 1
      0               0        1           1            0            1         1                 1
      0               0        0           0            0            0         0                 0
      0               1        1           1            1            1         0                 0
      0               0        1           0            0            0         0                 1
      0               0        0           0            0            0         0                 0
      0               0        1           0            0            0         1        0        0
      3               4      11            8            6            6         8        0        8
QVC                     bh       golfballs.com
          lillian vernon photovideo          hallmark       dresses.comehobbies best buy bedbathandbeyond
Lego       REI       golfsmith       newegg                 danskin
                                                  diamond.com
                 0               1            0           1           1
                 1               1            1           1           1
                 0               0            0           1           1
                 1               1            1           1           1
                 1               1            0           1           1
                 1               1            1           1           1
                 1               1            0           0           0
                 1               1            0           0           0
                 1               1            0           0           0
                 0               0            1           1           0
                 0               0            0           0           0
                 0               0            1           0           0
       0         1               0            0           1           0
       0         8               8            5           8           6
Lego       REI       golfsmith       newegg                 danskin
                                                  diamond.com
== oriental -- collects email, then asks demog.
not sure if signed up yet.
forces demog (no state!)
single page for managing and subscribing.

== sur la table --
give privacy reassurance, don't just link to it and make me work

== finishline
forced demog -- option to provide physical addre for catalog, but not neeed

== vt teddybear
 Welcome to our PreFUR'd Member Program!
We'll be in touch shortly with a personalized email to match your interests! And remember, every email includes instructions for
"--->SAY THANK YOU
also, wierd intermezzo screen pitching email, when I already hit the link.
extra click -- why?
have to see the signup button
this isn't an order
forces 1st name

== etronics --
bug!

== 800flowers


== pcmall
forces account creation for an email
acct creation is 16 fields, of which 11 mandatory
error (bad zip hard to see)
when corrected zip, had zapped pwd (for no reason) so another submit

account created successfully shows up w/ a warning "!" triangle --
Not sure if I succeded or not,
screen read
! Account created successfully [then]
Either it is an Invalid Input (Please enter a valid Email Address.) or Email Address already exists. (Forgot your Password)
what does this mean?

extra intermezzo screen, too

=== cabelas (hard to find on cluttered homepage)
extra screen -- entering on homepage just populates
next screen -- why not take the signup and then ask
htm/text (which is a old-fashioned question anyway these days)


== nieman marcus
offer (sweeps for signup) hard to see on left, as out of line w/ signup
send spam to your friends needs clarification -- will they be opted in, or what?
entering the email on page one double enters it on page two -- wheres the value of the double then?
forces fname lname and zip

=== harryanddavid
forces full acct signin
also does address verification to some degree
hostile language

== cintas
fast and clean
wish it mentioned privacy and avoided forced login

==LL Bean
wish it mentioned privacy

=== William sonoma
nice use of popup -- fast and clean
wish had privacy
can click in deeper to do optin/optout of specific subcompanies
nice example to emulate for B2C
layered info, etc.

=== PETSMART
gets email 1st, fast, then asks for pet type to personalize
if offer and privacy mention, would be near perfect
worth checking out
friendly!
emailist "pawspectives" is brand consistent and smiley


=== shoebuy
perhaps suppress email signup in footer on the "you've signed up!" page? :)


=== ZALES
Please enjoy $5.00 off your next purchase of $25.00 or more. To redeem your offer please enter promotion code THANKYOU5

=== Toolking
not perfect, as forces name and zip (tho when I skipped name and zip,
gave both error message as well as "thanks for signing up")
however, on success, redirected back to homepage w/o warning
however, did have inline privacy


=== cooking.com
clearly shows you sign up for 4 letters, and offers a choice to manage.
eg does the Right Thing assumptively, and allows change


== bn.com
many choicse of content, hard to find the email at bottom, but really nicely done

== crutchfield
offer (auto sweeps entry)
sniffed IP to see if wanted local store info
bad: forced choice car vs. home -- what if I want both?
privacy policy "you're protected by our priv policy"


=== Swiss COlony
why on the email signup page is their an option, I do not want to receive any emails?
again, mixing the signup w/ the management screen isn't a good idea.


=== QVC
say thanks, not just "welcome"
forced acct creation, including home phone -- can't i just get some emails from you folks?
why do you have "sign up for email" on the bottom of "email signup completed" page

=== lillian vernon
enter email, then need to hit submit again, why? intermezzo screen

=== golfballs.com
thanks for taking the time to update your records with us --
no, i never had a record with you.
use a distinct form for each confirmation


#NAME?


DON'T ASK HTML anymore
Do what you can to grab form value Email or email from browser -- don't overwrite it
popups are nice to confirm an email -- used by many of the leaders -- see B&H
don't let IT recycle forms -- eg GOLFBALLS.COM says thanks for the update when really it is an add
every email includes instructions for removal or changing your preferences.




dy exists. (Forgot your Password)
enter promotion code THANKYOU5246 at checkout*
                      signup on                                                                           if so,                                                    mult     text/html   freq                freq      privacy    reason
url                   homepage                                                                            locat                                                     lists?   choice?     mntd?           RSS choice?   reassure   to signup                 demog                                           notes
URL                   link/box/none                                                                       TR/TL/BF                                                  y/n      y/n         y/n                 y/n       y/n        text                      r/o/n
omaha steaks          link                                                                                -                                                         n        n           n               n   n         n          offer                     none                                            offer for signing up
oriental              link                                                                                -                                                         n        y           n               n   n         y          not much                  fname lname state zip                           grab email, then demog
carrot ink            could not find
sur la table          box                                                                                 TM                                                        n        n           n               n   n         n          not much                  none
finish line           link                                                                                BM                                                        n        n           n               n   n         n          not much                                                                  cat request on same page
vt teddy bear         2 clicks                                                                            navbar                                                    y        y           y               n   n         y          offers                    gender, addr                                    cat req on same page, partner lists
headsets.com          could not find
cd universe           could not find
etronics              box                                                                                 LB                                                        n        n           n               n   n         n          none                      fname lname state zip                           FAILS WITH AN POPUP!
800flowers            box                                                                                 RB                                                        n        n           n               n   n         n          n                         none
pcmall                link, 2 clicks                                                                      LB                                                        n        y           n               n   n         n          n                         fname lname (optional address & customertype)
home depot            box                                                                                 RB                                                        n        n           n               n   n         n          speical offers            none
cabela's              box                                                                                 above fold, bottom middle                                 n        y           n               n   n         y          deals, previews, nets     none
neiman marcus         box                                                                                 BR, above fold                                            y        n           n               n   n         n          updates, sweepstake       fname, lname, zip
bear creek            link - had to enter shipping info to signup: did not signup                         below fold                                                                                                                                                                                        went to Harry&David page for test --
cintas                link.                                                                               Below fold, left                                          n        n           n               n   n         y          offers                    fname, lname, zip
gumps                 box                                                                                 Below fold, LB                                            n        n           n               n   n         n          offers, shopping spree    fname, lname
Johnstone Supply      none
LLBean                box                                                                                 below fold, center                                        n        n           n               n   n         n          sales, offers             none
School Specialty      none
williams-sonoma       box                                                                                 bl                                                        n        n           n               n   n         n          recipes & offers          none
blackbox              none
hanover direct        box -- have to create account w/ password-                                          below fold                                                                                                              discounts, previews                                                       went to Domestications.com for test. Did not signup for email.
Taylor Gifts          box                                                                                 below fold, left                                          n        n           n               n   n         n          discounts, new products   none                                            "it may take up to one week to activate your account"
Blair                 box                                                                                 above fold, LB                                            n        n           n               n   n         n          specials                  none
sears                 box                                                                                 above fold, RB                                            n        n           n               n   n         n          offers, updates           none                                            FAILS? Weird 'we're not sure why you're here' page
albertsons            link - had to enter zip before getting to main site - then 3 clicks                 navbar                                                    n        n           y - weekly      n   n         n          recipes & offers          none                                            "Preferred savings card: This program is not available in your area" page pops up. Then you can enter email.
4inkjets              box                                                                                 above fold, right                                                  n           n               n   n         n          newsletter                none
vermontcountrystore   choice of link (left nav, above fold) or box (below fold, bottom right)                                                                       n        n           n               n   n         n          online promotions         none
Apple                 none                                                                                                                                                                               y
Quixtar
petsmart              none                                                                                navbar                                                    y        n           n               n   n         n          n                         none
barenecessities       box                                                                                 BL                                                        n        n           n               n   n         y          n                         none
shoebuy               box                                                                                 waaay below fold                                          n        n           n               n   n         n          updates, offers
Zales                 box                                                                                 below fold, RB                                            n        n           n               n   n         n          offers                                                                    $5 off purchase of $25 or more with promotion code: THANKYOU5246
toolking              box                                                                                 front and center                                          y        n           n               n   n         y          best deals                name, zip
cooking.com           link                                                                                below fold. LB. difficult to find                         y        n           n               n   n         n          recipes & offers                                                          auto signup for all newsletters
american greetings    none
outpost.com           box                                                                                 below fold. BR                                            n        n           y               n   n         n          weekly specials email     n                                               might take up to 10 days to activate account
barnes&noble          click then box, then had to select what genres I was intereted, then enter email.   below fold, bottom right                                  y        n           on some lists   n   n         n          info, deals               n
ridegear              link                                                                                below fold, bottom right                                  y        y           y               n   n         y          deals, sales              n                                               signed up for ATV list (could only pick one)
swiss colony          link                                                                                above fold, right, easy to spot                           y        n           n               n   n         n          savings
digi key              none
QVC                   link -- must be a member                                                            below fold, LB
Hot Topic             none -- must be a member
Oriental Trading      link                                                                                navbar                                                    n        y           n               n   n         n          offers                    fname, lname, zip
northern tool         box                                                                                 bottom center, below fold                                 y        n           y               n   n         n          deals, specials           fname, lname zip, address
lillian vernon        box                                                                                 above fold, bottom middle                                 n        n           n               n   n         n          savings                   n
bh photovideo         box                                                                                 left nav, below fold                                      y        n           n               n   n         y          news, offers
autozone              none
golfballs.com         box                                                                                 below fold, RB                                            n        n           n               n   n         n          discounts, promotions
hallmark              box                                                                                 below fold, RB                                            n        n           n               n   n         n          offers, promotions                                                        no confirmation of any kind that I had been subscribed after I clicked submit
dresses.com           link -- 2 clicks                                                                    right nav, labeled as "mailing list"                      n        n           n               n   n         n          n                                                                         one of the worst signup processes
ehobbies              box                                                                                 navbar                                                    n        y           n               n   n         y          FREE Newsletter           fname, zip
best buy              none
bedbathandbeyond      box                                                                                 LB, above fold                                            n        n           n               n   n         y          special offers                                                            offer to send coupons in direct mail
sportchalet           box                                                                                 FRONT AND CENTER - the easiest thing to see on the page   n        n           n               n   n         y          news, offers                                                              most obvious position of signup of any site
gijoe                 box                                                                                 leftnav, below fold                                       n        n           n               n   n         y          news, offers
Lego                  none
eddiebauer            link                                                                                RB                                                        n        n           n               n   n         n          offers, events            fname, lname, zip                               20% off your next purchase of $75 or more for signing up
REI                   link                                                                                below fold, RB                                            n        n           n               n   n         n          news, deals               fname, lname, zip                               10% off next REI purchase
cvs                   none
golfsmith             none? Submitted email for club drawing…
newegg                box                                                                                 waaay below fold, RB                                      n        n           n               n   n         n          promotions, newsletters
zones                 link - 1 click                                                                      navbar                                                    y        y           y               n   y         n          n                         EXTENSIVE!!
cornerstonebrands     box                                                                                 above fold, lb                                            n        n           n               n   n         n          n                         fname, lname                                    WENT TO TERRITORY AHEAD FOR TEST
msc international     none                                                                                                                                                                                                                                                                                  HUGE AMOUNTS OF ANNOYING FLASH
boscovs               box                                                                                 navbar                                                    n        n           n               n   n         n          n                         n                                               ERROR page: translated my email to bobfoofoo%40gmail.com
odimo                 link                                                                                leftnav, below fold                                       y        n           n               n   n         n          n                         n                                               Had to enter .image text to verify email
danskin               link                                                                                above fold, LB                                            n        y           y               n   n         n          discounts, offers         fname, lname

								
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