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For Immediate Release 7 February 2010
ALDAR LAUNCHES PARTNERSHIP PROGRAMME
Offers strategic alliance opportunities across the company’s diverse portfolio
Abu Dhabi, February 7, 2010: Aldar Properties, Abu Dhabi's leading property
development, management and investment company, today launched the Aldar
Partnership Programme, a strategic initiative designed to integrate exclusively
selected, well-established partners across the breadth of the firm’s development
The programme will strategically and commercially align Aldar with reputable regional
and international companies to build mutually beneficial long-term partnerships. IMG,
the globally recognised marketing consulting firm, was engaged to research,
conceptualize and bring to market these exclusive partnership packages.
The first of its kind in the UAE, the Aldar Partnership Programme will offer partners
value and investment benefits from one or more of Aldar’s developments across the
residential, commercial and leisure sectors in Abu Dhabi.
In the first instance, the programme will offer participating companies opportunities in
relation to a selection of Aldar’s projects that are either already operational or will be
completed by the second quarter of 2011. Further Aldar developments will be
incorporated into the programme in the future as they near completion.
The initial developments selected for inclusion are:
Elements of Al Raha Beach, the major residential and commercial development
spanning 11km of Abu Dhabi coastline.
The Yas Hotel, Yas Marina, Ferrari World Abu Dhabi and Yas Links Golf Course
at Yas Island , Aldar's major leisure and entertainment destination.
Aldar Academies, the dedicated schools developer and manager with three
schools in Abu Dhabi.
Motor World, the multi-use automotive development in Abu Dhabi dedicated to
buying, selling and servicing of both new and pre-owned cars.
Strategic partnership opportunities will be customised to meet specific requirements
and, in addition to business generation, will include communication and promotion,
access to facilities, branding, hospitality, events and naming rights.
These partnership packages will be unveiled to representatives from the local and
international business community at The Yas Hotel on Aldar’s Yas Island in Abu
Dhabi on 21st February.
John Bullough, CEO of Aldar Properties, commented:
“Aldar is delighted to unveil this pioneering programme that will provide diverse
commercial opportunities for Aldar and its partners across the breadth of our
portfolio. This innovative scheme, provides a solid platform for long term relationships
that will run to the benefit of all parties.”
Greg Sproule, Managing Director, IMG Middle East, added:
“This is the first time this type of programme on this scale has been created in the
UAE. The programme will provide commercial partnership opportunities and value-
added synergies that create winning relationships for partners and their brands.
The Aldar Partnership Programme creates business across the board. It delivers
exclusive business generating opportunities, dynamic communication and promotion
platforms, access to Aldar’s world-class properties and assets, and innovative
branding connections. Currently, there are no other relationships available that
marry leading brands with thriving, dynamic and iconic assets like Aldar’s. IMG is
very proud to be part of this incredible project”.
- Ends -
For media enquiries, please contact:
Yusra Al Junaibi,
Tel: 679 2 969 8964 Mobile: 67919+ 169 4848
For information on the program and business community event, please
Zeina Vellotti – Business Development Manager
+971 2 696 4631
Aldar Properties PJSC
ABOUT ALDAR PROPERTIES
Aldar Properties PJSC is Abu Dhabi’s leading property development, management and
investment company. It listed on the Abu Dhabi Securities market in 2004. Aldar was
established to support the region’s infrastructure through the creation of high quality,
attractive and sustainable communities equipped with residential, commercial, retail, leisure,
hospitality, education and medical facilities.
Aldar’s diverse property portfolio includes major developments and re-developments within
Abu Dhabi including Yas Island, Al Raha Beach, Central Market, Nareel Island, and Noor Al
Ain. The company owns over 50 million square metres of land in strategic locations
throughout the Emirate.
For further details visit www.aldar.com
IMG partners with the world's leading marketers and media networks to help them grow their
businesses through event properties, media production and distribution, talent brands,
sponsorship consulting, brand licensing, sponsorship sales and other services.
IMG provides business-building solutions for many of the world's most famous brands,
developers, media outlets, sports governing bodies, national and local governments, athletes,
entertainers, models and fashion designers.
IMG has been active in the UAE since 1977 and currently consults to several of the UAE’s
leading commercial sponsorship entities, as well as running several of Abu Dhabi’s high-
profile sporting events such as the Abu Dhabi Golf Championship, the Capitala World Tennis
Championship and the Abu Dhabi International Triathlon.
IMG Consulting is the division in charge of advising companies as well as public entities in
sponsorship, events and business solutions. Among some of their clients: Kia, IBM, Coca-
Cola, RBS, British Airways, HSBC, Etisalat, General Electric, VISA, American Express, Sochi
2014, Beijing Tourism Administration, Andalucia Sports Bureau, and Dubai Road Transport