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					Google Maps Competitive
Comparison

Google Maps API Feature Overview




Rajdeep Dua
India Lead – Google Developer Relations




                                 Google Confidential and Proprietary   1
Comparison Criteria


• User Interface
• Latency
• Data – Qualitative Comparison
• API Features
     Java Script based
     Static maps
     Flash Based Maps


• Satellite Imagery




                                  Google Confidential and Proprietary   2
User Interface and Latency




                       Google Confidential and Proprietary   3
User Interface of the Map
• Google Maps have a better UI – giving better customer experience




          Mapmyindia                              Google Maps


                                                    Google Confidential and Proprietary   4
Latency – Time taken to load the map

      Google maps took 1/5 th of the time taken by MapMyIndia
   Searched for Taj Mahal Agra in both the maps from Hyderabad, Cleared the browser cache
                       Firefox 2.0and firebug used to capture load time


           Google Maps Map my India Yahoo Maps

           10.88 sec                49.93 sec                 21.31 sec




                                                                          Google Confidential and Proprietary   5
Maps Data –Qualitative Comparison




                      Google Confidential and Proprietary   6
Tier 1 Cities – Known Localities
• Google Maps and MapMyIndia have comparable data
• e.g Connaught place New Delhi




      Mapmyindia                            Google Maps
                                                Google Confidential and Proprietary   7
Tier 1 Cities – Upcoming Areas
• Google Maps have better Data -
• e.g Gurgaon




     Mapmyindia                    Google Maps
                                      Google Confidential and Proprietary   8
Tier 2.3 Cities – Google maps have better data
• Google Maps have much better Data than map my india
• E.g Warangal, Andhra Pradesh




     Mapmyindia                               Google Maps
                                                 Google Confidential and Proprietary   9
User Generated Content

• Updated very frequently on the MapMaker tiles – within 24 hours




                                                    Google Confidential and Proprietary   10
Google Maps APIs




                   Google Confidential and Proprietary   11
Maps APIs

•   Java Script based APIs which
    pull maps imagery into a
    website

•   Very well documented
    documentation

•   Free for public facing websites

•   http://code.google.com/apis/m
    aps




                                      Google Confidential and Proprietary   12
Maps APIs – Basic Features
API Feature
Ability to add Different Map Types   •Normal Map Type
                                     •Hybrid Map Type
                                     •Satellite Map Type
                                     •MapMaker Map Type

Controls – Standard and Customized   Zoom controls
Markers                              Standard and Customized
Info windows                         Show additional information on
                                     clicking a Marker
Driving Directions                   Available via Maps API
Overlays                             •Lines
                                     •Polygons
                                     •Ground Overlay
                                     •Tiles Overlay

Services                             •Geo-Coding
                                     •Reverse Geo-Coding
                                                           Google Confidential and Proprietary   13
Maps APIs – Map Types




     http://code.google.com/apis/maps/documentation/examples/control-simple.html

                                                             Google Confidential and Proprietary   14
Zoom Controls

 • Standard and Custom




                         Google Confidential and Proprietary   15
Markers

• Will be used to specify dealers on the map
    Simple Markers
    Custom Icons
            Icons with Text
            Icons with Custom Image




                                               Google Confidential and Proprietary   16
Overlays

• Polyline : Draw a line overlaid on a map
     Can be used to draw custom shapes and paths
      on a map

• Polygon : Create a Custom region
  on a map
     Can be drawn to show custom regions on a map




                                                     Google Confidential and Proprietary   17
Driving Directions

• Launched in India : Will be useful to get directions for the
  dealer

• SAMPLE :
  http://graargh.returnstrue.com/rajdeep/maps/samples/direction
  s/sample1.html




                                                        Google Confidential and Proprietary   18
Overlays

• Ground and Tile Overlays
    Ability to create a totally custom map layer
    E.g wikimapia




                                                    Google Confidential and Proprietary   19
Overlays – Custom Map type using Tiles Overlay

• wikimapia




        Google Maps              Wikimapia custom map
                                       layer on
                                     Google Maps
                                            Google Confidential and Proprietary   20
     Static Maps API: Introduction

  There are some drawbacks to using the JS API:
• Download time for scripts + resources
• Requires JavaScript and modern browser


          Solution: The Static Maps API


                                         How it works
      •    Just add an <img> tag pointing to a well-crafted URL that specifies various
                             parameters (center, zoom, size, etc)
                       •   Try it out in the Google Static Map Wizard
                                         When to use?
 •   When the map isn’t the main focus of a page, and many users will not interact with it
           •   If you cannot be sure the user has a Javascript-enabled browser
 •   On mobile sites, where many users will not have a Javascript-enabled browser, and
                                  connections are slow


                                                                        Google Confidential and Proprietary   21
     Flash API: Introduction

  The Javascript API has limitations inherent to the platform
• Painful to embed in Flash sites
• Graphical/data streaming limitations
                            Solution: Flash Maps API

  How does it work?
• Lets you write code in Actionscript3, compile it against our interface library
  and output a SWF containing an interactive Google Map
• SWF can be embedded on your web page, Google Earth, MySpace, etc




     The Flash API has all the main functionality of the Javascript API


                                                         Google Confidential and Proprietary   22
Summary

• Google maps has all the features, Excellent data, Comprehensive
  APIs and world class infrastructure to provide you with a service
  which can be embedded into your website




                                                     Google Confidential and Proprietary   23

				
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