PowerPoint Presentation - Medicon Valley Alliance

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					               MEDICON VALLEY
    A DANISH-SWEDISH LIFE SCIENCE CLUSTER

      BRANDING OF A LIFE SCIENCE CLUSTER


                STIG JØRGENSEN, MD
                MANAGING DIRECTOR
              MEDICON VALLEY ALLIANCE




Reaching Out, Attracting Talent, Creating Excellence
MY PRESENTATION


                                        INTERNATIONAL STRATEGY

        WHAT ARE THE KEY COMPONENTS




                                           CLUSTER BRANDING




           MEDICON VALLEY ALLIANCE




  MVA              NRC Connections 2007 – Toronto Canada
MEDICON VALLEY




                          BUTTOM UP CLUSTER:
        ACADEMIA INITIATED, BUSINESS SUPPORTED AND EU FINANCED
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              NRC Connections 2007 – Toronto Canada
MEDICON VALLEY WAS LUCKY TO HAVE IT ALL


                                                  LOCAL
                   HIGH CLASS
                                                 VENTURE
                  UNIVERSITIES
                                                  FUNDS
      BIG                                                       ACCESS TO
   COMPANIES                                                     TALENT




       GOOD                                                COMPETITIVE
     QUALITY OF                 SUPPORTIVE                    INFRA
        LIFE                     BUSINESS                   STRUCTURE
                               ENVIRONMENT



   MVA             NRC Connections 2007 – Toronto Canada
                        BIG PHARMA AND MEDTECH

                        • THREE MAJOR COMPANIES – NOVO NORDISK
                          LUNDBECK AND LEO PHARMA HAVE THEIR
                          GLOBAL HEADQUARTER IN THE REGION
                        • 25 PHARMA COMPANIES (OWN R&D) ARE
                          PRESENT
                        • 65 MEDTECH COMPANIES WITH OWN
                          PRODUCT DEVELOPMENT AND
                          MANUFACTURING
                        • MORE THAN 370 INTERNATIONAL PHARMA AND
                          MEDTECH COMPANIES HAVE SALES AFFILIATES
                        • THE MAJORITY OF ALL NEW BIOTECH
                          COMPANIES ARE SPIN-OFFS FROM BIG
                          COMPANIES
                        • BIG COMPANIES PROVIDE A CONSTANT SOURCE
                          OF MANAGERIAL AND OTHER KEY
                          COMPETENCES
                        • ATTRACT TALENT FROM OTHER REGIONS
                        • MORE THAN 40.000 LIFE SCIENCE EMPLOYEES



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      NRC Connections 2007 – Toronto Canada
                            HIGH CLASS UNIVERSITIES
                            • 12 UNIVERSITIES – 5 WITH LIFE SCIENCE
                            • 10.000 SCIENTISTS IN PRIVATE AND PUBLIC
                              POSITIONS




MVA   NRC Connections 2007 – Toronto Canada
WORLD RANKING
 PAPERS IN SCIENCE CITATIONS




                   Papers in Science Citation
                            Index


          80.000



          70.000



          60.000


          50.000



          40.000



          30.000



          20.000



          10.000



              0




    MVA                                         NRC Connections 2007 – Toronto Canada
                     COMPETITIVE INFRA STRUCTURE

                            •   12 SCIENCE PARKS AND INCUBATORS
                            •   MORE THAN 50 CRO AND CMO
                            •   32 HOSPITALS
                            •   FREEWAYS – EASY TO GET AROUND
                            •   AIRPORT
                            •   BIOBANKS
                            •   CLINICAL DATABASES




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      NRC Connections 2007 – Toronto Canada
                        LOCAL VENTURE FUNDS
                      • LOCAL VC FUNDS ARE IMPORTANT AS LEAD
                        INVESTORS FOR INTERNATIONAL
                        SYNDICATES
                      • LOCAL VC FUNDS HAVE PLACED APPR. 50 %
                        OF THEIR INVESTMENTS IN INTERNATIONAL
                        BIOTECH COMPANIES
                      • STRONG PUBLIC SUPPORT FOR START-UPS


                                                           2006
                        Mill EURO
                         700

                        600

                        500

                        400

                        300                         2005

                        200
                                     2005
                                            2006
                        100

                          0
                                    Sweden         Denmark
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      NRC Connections 2007 – Toronto Canada
                        ACCESS TO TALENT
                        • 150.000 STUDENTS – 45.000 IN LIFE SCIENCE
                        • 2.600 PH.D. STUDENTS
                        • 7.000 LIFE SCIENCE GRADUATES PER YEAR
                        • 90 % SPEAK ENGLISH
                        • 30 % OF POPULATION HAVE A HIGHER
                          EDUCATIONAL DEGREE
                        • 80 % OF ALL WOMEN ARE EMPLOYEED
                        • FLEXICURITY MODEL – EASY TO HIRE AND FIRE
                         BUT WITH A SOCIAL SECURITY




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      NRC Connections 2007 – Toronto Canada
                        SUPPORTIVE BUSINESS
                        ENVIRONMENT
                                       MORE THAN 100 RED BIOTECH
                                              COMPANIES




                                                     Inflammation
                                                          17
                                  The rest
                                    41               12%
                                              29%
                                                               Cancer
                                                         36%     52
                                              15%
                                CNS+pain
                                   21               8%

                                    Metabolism
                                       12



                                       Number of indications
                                       in clinical development
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      NRC Connections 2007 – Toronto Canada
                                                       GOOD QUALITY OF LIFE




                                  Denmark      Sweden      USA         Canada   Iraq   Tanzania

      Satisfaction with life         8.2         7.7        7.4         7.6     4.7      3.2

        Happy life years            62.7        60.8       57.0         59.8    28.5     15.2

                                                           World Database on Happyness - 2006
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                               NRC Connections 2007 – Toronto Canada
THE ORGANISING CAPACITY IN THE
TRIPLE HELIX STRUCTURE


                                                         Collaborative Platforms




                                                        Scientific Network Groups

                           Universities


                                                          Money meets Biotech




                                                                   Lobbying

   Hospitals



                                                       Partner in European projects


               Companies

                                                          International branding




   MVA                     NRC Connections 2007 – Toronto Canada
REACHING OUT – ATTRACTING TALENT – CREATING
EXCELLENCE – THE BRANDING OF MEDICON VALLEY


   • MEDICON VALLEY – WHERE THE WORLD MEETS FOR
     LIFE SCIENCE

   • MEDICON VALLEY – THE HIGHEST INTELLIGENCE PER
     SQUARE METER

   • MEDICON VALLEY – ONE OF FIVE WORLD CLASS
     CLUSTERS




   MVA           NRC Connections 2007 – Toronto Canada
A STRATEGIC LIFE SCIENCE NETWORK
– REACHING OUT


       Building Relationships

       Vancouver
                                Cambridge

   San
                                                                          Seoul
Francisco
                   Boston
                                                                                     Kobe-
         San
                                         Basel                                       Kansai
        Diego
                                                                       Beijing/Hong Kong
                                                           Bangalore




       MVA                  NRC Connections 2007 – Toronto Canada
MEDICON VALLEY DASHBOARD –
ATTRACTING TALENT




   MVA                                                 16
               NRC Connections 2007 – Toronto Canada
MEDICON VALLEY VISION -
CREATING EXCELLENCE




MEDICON VALLEY WILL BE AMONG THE FIVE MOST ATTRACTIVE BIOREGIONS
WORLDWIDE

RECOGNISED FOR ITS:


 Excellent scientific environment and pool of talent

 Outstanding access to knowledge sharing and technology transfer between
  universities, hospitals and industry

 Innovative and entrepreneurial environment, and competitive enterprises

 International perspective and global network



     MVA                 NRC Connections 2007 – Toronto Canada
THREE LESSONS FOR BRANDING

• THE NAME OF THE CLUSTER IS VERY IMPORTANT –
  EVERY CITY OR REGION IN THE WORLD WANTS TO
  HAVE ITS OWN LIFE SCIENCE CLUSTER
• FIND THE STRATEGIC ADVANTAGES OF THE CLUSTER
  UP AGAINST OTHER REGIONS – YOU CANNOT BE
  WORLD CLASS IN EVERYTHING
• THE BRANDING MUST BE BASED ON REAL CONTENT –
  AVOID ” THE EMPERORS NEW CLOTHS ” - FRASE YOUR
  BRANDING INTO FEW CLEAR MESSAGES




MVA          NRC Connections 2007 – Toronto Canada
          THANK YOU
      FOR YOUR ATTENTION

        WWW.MVA.ORG



MVA       NRC Connections 2007 – Toronto Canada

				
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