TITLE: PR Manager
RESPONSIBLE TO: MARKETING & COMMUNICATIONS MANAGER
HOURS OF WORK: 35 hours per week + occasional weekend and late
1. PURPOSE OF THE JOB
1.1 To work alongside the Marketing & Communications Manager in establishing and
delivering the PR and Communications strategy for Kumon Educational UK.
1.2 To assist in the development and implementation of an effective and successful PR
strategy and to secure regular PR coverage in the national press
1.3 To support the core business objectives and help build objectives and the
company’s reputation internally and externally.
1.4 To provide communications support (including proof reading support) to Associates
within Kumon Educational UK.
1.5 To assist the Marketing & Communications team in a range of marketing and
communications functions including but not limited to: writing press releases,
editorials and educational pieces; proof reading for all teams within Kumon
Educational UK; attending events; providing support and guidance on
communication related issues to all Kumon Educational Associates; tracking press
coverage and implementing the annual PR plan.
2. LINE MANAGEMENT RESPONSIBILITIES
2.1 None at present, but this may be reviewed in the future
3. DUTIES AND RESPONSIBILITIES
3.1 To have direct responsibility for developing and implementing the PR strategy for
Kumon Educational UK.
3.2 To initiate PR campaigns that raise awareness of the brand, increase student
enrolments and new centre enquiries.
3.3 To compile and send out regular press release/media alerts and to be successful in
achieving at least 50% take up by the media - as agreed by your line manager.
3.4 To develop and maintain good working relations with the media including local and
national newspapers, magazines radio and television.
3.5 To organise and deliver PR training for Associates of Kumon Educational UK and
provide communication guidance (i.e. guidance on writing press releases, editorials,
liaising with the media)
3.6 To proactively be involved, in accordance with laid down procedures, in any crisis
management issues where and when appropriate.
3.7 To take responsibility for the PR section of the Public and internal website.
3.8 To working alongside the Marketing team to develop and execute appropriate
partnership and key public affairs.
3.9 To proof-read company wide material, making stylistic, structural, factual, and
3.10 To track, review, collate and distribute press coverage and educational related
news to the wider team in a timely way.
3.11 To organise, attend and participate in exhibitions, marketing/media and Kumon
related visits including but not limited to Kumon Centre visits, interviews and events
as required, which may include some evenings and or weekends as well as driving
3.12 To liaise closely with the media and to be the central point of contact for Kumon
Educational UK (i.e. to establish oneself as the ‘public face’ of Kumon - to attend
media events and speak publicly on Kumon related matters as well as field all
media related calls/queries) as and when required
3.13 To research, write and request copy to be written that is relevant to our core
business. To ensure that copy is accurate, to brief and meets the needs of the
target audience and where relevant positively reflects and promotes the Kumon
3.14 To ensure consistency of message is maintained across the board.
3.15 To manage the production of printed communication material (press releases,
editorials, brochures/magazines, conference material etc).
3.16 To effectively contribute to the Marketing and Communications team and to other
teams within Kumon Educational UK.
3.17 To ensure effective communications within the Marketing and Communications
team and to ensure associates are kept informed about matters that are relevant to
their work and Kumon Educational UK.
3.18 To keep up to date with current educational issues and public opinion and to
communicate findings to the wider team. Where appropriate to act upon the
3.19 To carry out research on our target audiences perception of the organisation.
3.20 To proactively and consistently provide relevant and timely information to the
Marketing and Communications Manager and other relevant management
members as and when required.
3.21 To engage and contribute to effective and suitable methods of daily, weekly,
monthly communication sessions with team members and other Associates when
required or as directed by your line manager.
3.22 To positively and proactively maintain and promote the ethos of the Kumon Vision
and communicate relative information and details of developments occurring in the
global Kumon community, to the team and other Associates when required.
3.23 To maintain open effective channels of communications (where and when
appropriate) with all service users including but not limited to Instructors, students,
parent and colleagues.
3.24 To regularly keep the Marketing and Communications Manager (or other relevant
management members where appropriate and in a timely manner) of any concerns,
issues and or developments within the remit of your activities.
3.25 To work and liaise closely with other Associates within the same and other teams to
develop effective systems and good practice.
3.26 To be assigned and work on projects (which may or may not outside remit of role)
as and when required.
3.27 To be proactive and committed to an ongoing programme of professional self-
3.28 To produce, monitor and review accurate records including statistical information as
and when required.
3.29 To attend supervision, training and meetings as and when required. There may be a
necessity for these to be outside of normal working times and at weekends.
3.30 To work with, abide with and positively promote all KEUK’s policies and/or
procedures and management decisions.
3.31 To carry out all reasonable duties as and when requested by your line manager or
any other senior management member.
This job description outlines the general ways in which it is expected you will meet
the overall requirements of this post.
The list of tasks is not an exclusive one and duties may be varied from time to time.
This job description is subject to regular review.
ATTRIBUTE ESSENTIAL DESIRABLE
EXPERIENCE Media and PR experience gained within a
PR agency, PR department or journalism
Ability to demonstrate a successful history
of selling-in stories to the media and
developing and implementing a company
wide PR strategy.
Exceptional writing skills as well as
experience in developing pitches and
securing coverage with national media.
Due to the nature of our business you will
need to have the ability to understand
local, regional and company wide goals
and develop matching strategy.
EDUCATION Relevant 1st degree – Relevant
or business studies qualifications.
institute of pubic
PERSONAL Professional manner
ATTRIBUTES Well organised with the ability to multi task
and work to tight deadlines
Proactive with a ‘can do’ attitude
Personable and well presented
Good networking skills
Highly motivated and install confidence in
fellow team Associates
To swiftly establish credibility and gravitas both
internally and externally
KNOWLEDGE Can demonstrate a positive and proactive Experience of
AND SKILLS ability in a wide range of communications and or knowledge
activities. of Kumon
Robust up to date knowledge of PR and activities and the
media relations activities. supplementary
Ability to anticipate media’s needs. market.
Good communicator both orally and in Up to date
writing. knowledge of the
Good attention to detail and proof reading market including
ability. issues affecting
Excellent copy writing skills schooling.
Ability to work as a team member whilst at Knowledge /
the same time work on own initiative. experience using
PR planner and
Be able to organise and effectively manage other PR related
multiple concurrent projects as and when software.
Ability to manage and schedule large and
Computer literate in a variety of packages
including Word, PowerPoint and Excel.
OTHER Flexible approach to working hours.
Full drivers licence (manual as a minimum)
and ability to drive.
Willing to travel regularly to other UK
offices / study centres as and when
required (with possible overnight stays).
Willing to travel to overseas to other world-
wide Kumon offices as and when required
(with overnight / weekend stays).
Appreciation of Customer Care.
INTERESTS Positive and caring interest in children and