JOB DESCRIPTION TITLE: PR Manager RESPONSIBLE TO: MARKETING & COMMUNICATIONS MANAGER HOURS OF WORK: 35 hours per week + occasional weekend and late evenings 1. PURPOSE OF THE JOB 1.1 To work alongside the Marketing & Communications Manager in establishing and delivering the PR and Communications strategy for Kumon Educational UK. 1.2 To assist in the development and implementation of an effective and successful PR strategy and to secure regular PR coverage in the national press 1.3 To support the core business objectives and help build objectives and the company’s reputation internally and externally. 1.4 To provide communications support (including proof reading support) to Associates within Kumon Educational UK. 1.5 To assist the Marketing & Communications team in a range of marketing and communications functions including but not limited to: writing press releases, editorials and educational pieces; proof reading for all teams within Kumon Educational UK; attending events; providing support and guidance on communication related issues to all Kumon Educational Associates; tracking press coverage and implementing the annual PR plan. 2. LINE MANAGEMENT RESPONSIBILITIES 2.1 None at present, but this may be reviewed in the future 3. DUTIES AND RESPONSIBILITIES 3.1 To have direct responsibility for developing and implementing the PR strategy for Kumon Educational UK. 3.2 To initiate PR campaigns that raise awareness of the brand, increase student enrolments and new centre enquiries. 3.3 To compile and send out regular press release/media alerts and to be successful in achieving at least 50% take up by the media - as agreed by your line manager. 3.4 To develop and maintain good working relations with the media including local and national newspapers, magazines radio and television. 3.5 To organise and deliver PR training for Associates of Kumon Educational UK and provide communication guidance (i.e. guidance on writing press releases, editorials, liaising with the media) 3.6 To proactively be involved, in accordance with laid down procedures, in any crisis management issues where and when appropriate. 3.7 To take responsibility for the PR section of the Public and internal website. 3.8 To working alongside the Marketing team to develop and execute appropriate partnership and key public affairs. 3.9 To proof-read company wide material, making stylistic, structural, factual, and grammatical corrections. 3.10 To track, review, collate and distribute press coverage and educational related news to the wider team in a timely way. 3.11 To organise, attend and participate in exhibitions, marketing/media and Kumon related visits including but not limited to Kumon Centre visits, interviews and events as required, which may include some evenings and or weekends as well as driving company vehicles. 3.12 To liaise closely with the media and to be the central point of contact for Kumon Educational UK (i.e. to establish oneself as the ‘public face’ of Kumon - to attend media events and speak publicly on Kumon related matters as well as field all media related calls/queries) as and when required 3.13 To research, write and request copy to be written that is relevant to our core business. To ensure that copy is accurate, to brief and meets the needs of the target audience and where relevant positively reflects and promotes the Kumon brand. 3.14 To ensure consistency of message is maintained across the board. 3.15 To manage the production of printed communication material (press releases, editorials, brochures/magazines, conference material etc). 3.16 To effectively contribute to the Marketing and Communications team and to other teams within Kumon Educational UK. 3.17 To ensure effective communications within the Marketing and Communications team and to ensure associates are kept informed about matters that are relevant to their work and Kumon Educational UK. 3.18 To keep up to date with current educational issues and public opinion and to communicate findings to the wider team. Where appropriate to act upon the information. 3.19 To carry out research on our target audiences perception of the organisation. 3.20 To proactively and consistently provide relevant and timely information to the Marketing and Communications Manager and other relevant management members as and when required. 3.21 To engage and contribute to effective and suitable methods of daily, weekly, monthly communication sessions with team members and other Associates when required or as directed by your line manager. 3.22 To positively and proactively maintain and promote the ethos of the Kumon Vision and communicate relative information and details of developments occurring in the global Kumon community, to the team and other Associates when required. 3.23 To maintain open effective channels of communications (where and when appropriate) with all service users including but not limited to Instructors, students, parent and colleagues. 3.24 To regularly keep the Marketing and Communications Manager (or other relevant management members where appropriate and in a timely manner) of any concerns, issues and or developments within the remit of your activities. 3.25 To work and liaise closely with other Associates within the same and other teams to develop effective systems and good practice. 3.26 To be assigned and work on projects (which may or may not outside remit of role) as and when required. 3.27 To be proactive and committed to an ongoing programme of professional self- development. 3.28 To produce, monitor and review accurate records including statistical information as and when required. 3.29 To attend supervision, training and meetings as and when required. There may be a necessity for these to be outside of normal working times and at weekends. 3.30 To work with, abide with and positively promote all KEUK’s policies and/or procedures and management decisions. 3.31 To carry out all reasonable duties as and when requested by your line manager or any other senior management member. This job description outlines the general ways in which it is expected you will meet the overall requirements of this post. The list of tasks is not an exclusive one and duties may be varied from time to time. This job description is subject to regular review. April 2010 PERSON SPECIFICATION PR Manager ATTRIBUTE ESSENTIAL DESIRABLE EXPERIENCE Media and PR experience gained within a PR agency, PR department or journalism department. Ability to demonstrate a successful history of selling-in stories to the media and developing and implementing a company wide PR strategy. Exceptional writing skills as well as experience in developing pitches and securing coverage with national media. Due to the nature of our business you will need to have the ability to understand local, regional and company wide goals and develop matching strategy. EDUCATION Relevant 1st degree – Relevant journalism/communications/PR/marketing Journalism or business studies qualifications. CIPR diploma (Chartered institute of pubic relations). PERSONAL Professional manner ATTRIBUTES Well organised with the ability to multi task and work to tight deadlines Confident Proactive with a ‘can do’ attitude Personable and well presented Good networking skills Highly motivated and install confidence in fellow team Associates To swiftly establish credibility and gravitas both internally and externally KNOWLEDGE Can demonstrate a positive and proactive Experience of AND SKILLS ability in a wide range of communications and or knowledge activities. of Kumon Education Robust up to date knowledge of PR and activities and the media relations activities. supplementary education Ability to anticipate media’s needs. market. Good communicator both orally and in Up to date writing. knowledge of the UK educational Good attention to detail and proof reading market including ability. issues affecting mainstream Excellent copy writing skills schooling. Ability to work as a team member whilst at Knowledge / the same time work on own initiative. experience using PR planner and Be able to organise and effectively manage other PR related multiple concurrent projects as and when software. required. Ability to manage and schedule large and varied workloads. Computer literate in a variety of packages including Word, PowerPoint and Excel. OTHER Flexible approach to working hours. Full drivers licence (manual as a minimum) and ability to drive. Willing to travel regularly to other UK offices / study centres as and when required (with possible overnight stays). Willing to travel to overseas to other world- wide Kumon offices as and when required (with overnight / weekend stays). Appreciation of Customer Care. INTERESTS Positive and caring interest in children and their capabilities.
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