Copy Outline - News Pitch

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					COPY OUTLINE – NEWS PITCH
Key public (audience) including current level of understanding of product/service:

Secondary publics (audiences), if any:


Action desired from public(s):

        How that action ties to the primary public’s self-interest:


News hook:

Story headline:

Story lead:


Primary messages: (usually 2-5, short statements/selling points to be conveyed)
       Secondary messages: (bulleted supporting data, facts, cases, testimonials, etc.)

        1. Primary Message:

        Secondary:     •
                       •
                       •
        2. Primary Message:

        Secondary:     •
                       •
                       •
        3. Primary Message:

        Secondary:       •
                         •
                         •

Influentials (third-party opinion leaders who may influence the key public):

        How they will be used to influence the key public (testimonials, examples, etc):


Proposed photos/charts to accompany story (if any):

Method and timing of distribution (e-mail, fax, etc.):

Specific media to receive pitch:

Follow-up with media (if any):

Timeline/deadline:

				
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posted:12/19/2011
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