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Mega Millions coming to Minnesota on Jan 31

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					January 2010
Volume 21
Issue 1




         Mega Millions coming to Minnesota on Jan. 31
                                             ®




The Mega Millions game is scheduled to go on sale in                  On Feb. 1 and Feb. 2, when players make a $5 Powerball®
Minnesota on Jan. 31 and it offers some mega-benefits for             or $5 Mega Millions purchase (on one ticket), they will
Lottery retailers! Selling Mega Millions means that many              automatically receive a free $1 Mega Millions ticket.
players will visit Lottery retailers more often to purchase
tickets and to claim prizes. The extra sales expected for             The Mega Millions estimated jackpot is replacing the
Mega Millions means Lottery retailers can earn more Lottery           Northstar Cash estimated jackpot on the current jackpot
commissions and retailers that sell winning jackpot or                signs. The Northstar Cash game will still exist, but the
Match 5 tickets will receive a mega-bonus once the ticket is          jackpot will not be featured on the signs becuase there isn't
redeemed (see bonus chart).                                           room for both.
                                                                                               Odds of winning a Mega Millions Prize
                                                                                            Match       Prize            Odds
       Mega Millions Facts                                                                                                                                    (per $1 purchase)
                                                                                            5 + Mega Ball               Jackpot*                             1 in 176 million
Drawings: Tuesday and Friday at 10 p.m.                                                     5                           $250,000                             1 in 3.9 million
(Central Time). Drawings are conducted                                                      4 + Mega Ball               $10,000                              1 in 689,065
in Atlanta, Ga.                                                                             4                           $150                                 1 in 15,313
                                                                                            3 + Mega Ball               $150                                 1 in 13,781
Sales Cutoff: 9 p.m. on drawing days to                                                     3                           $7                                   1 in 306
purchase a ticket for that day’s drawing.                                                   2 + Mega Ball               $10                                  1 in 844
                                                                                            1 + Mega Ball               $3                                   1 in 141
Price: Tickets are $1 per play. Players
                        ®                                                                   Mega Ball                   $2                                   1 in 75
can add the Megaplier option for an
extra $1 per play for a chance to win up
                                                  Mega Millions Launch Party                Overall odds of winning a prize on a $1 purchase: 1 in 40
                                                                                           * The set prize amounts listed above are based on the expected number of winners sharing in

to $1 million by multiplying their non-                                                    the prize pool. In some cases, these prizes may be paid on a pari-mutuel basis and will be lower
                                                                                           than these listed prize levels. Refer to the official game procedures for a detailed explanation of

jackpot prizes by 2, 3 or 4.                      Join us at the Mall of America’s         the optional pari-mutuel payment. The jackpot prize will be divided equally among all players
                                                                                           who correctly match all 5 white balls plus the Mega Ball. Jackpot winners have 60 days after          1
                                                                                           claiming that prize to choose how to be paid -- in 26 annual payments or in one lump sum

Jackpot: Starts at $12 million.                   Best Buy® Rotunda on Feb. 6              payment (approx. 1/2 the annuitized amount).




Record Jackpot: $390 million.                     from 11 a.m. - 3 p.m. for a Mega
Prizes: There are nine ways to win prizes         Millions launch event! You
by playing Mega Millions.
                                                  could win a MEGA shopping
Multiple Draws: Mega Millions tickets
can be purchased for as many as 14                spree. Visit mnlottery.com in
consecutive drawings.
                                                  early February for details.
Tickets: Mega Millions buttons will be
                    ®
added to the Altura Lottery terminal on
the lower right side of the main screen.




  Congratulations to Cub Foods (Blaine East) in Blaine for selling a $1.15 million
  winning Hot Lotto® ticket on Dec. 2, 2009. Dean Alexander — a local resident
  and regular shopper at the store – claimed the prize a couple of days later. Not
  only did he win big, but Cub Foods won big as well. The business received a
  $10,000 bonus for selling the winning ticket. Since the good news has spread
  and signage has been posted, Lee Ann Jorgenson, community relations
  manager for Cub Foods, says the store’s customers have been thrilled. “There
  has definitely been an increase in excitement and an increase in ticket sales,”
  she said. To create even more excitement, Lottery sales representative Colleen
  Kuchenmeister set up a promotion where customers who made a $5 Powerball
  purchase received one free Hot Lotto ticket — giving their customers one more        Pictured: Lottery sales representative Colleen
  reason to make a stop at the customer service counter!                               Kuchenmeister and store director John Thompson.
                                                          A chance to win up to $1 million
                                                          Lottery players will have a chance to win $10,000, $20,000, $50,000 or even
                                                          $1 million during the Lottery’s Scratch-O-Rama promotion! The promotion is
                                                          part of the Lottery’s 20th anniversary celebration.
                                                          To enter, players submit non-winning $200,000 Platinum Payout scratch tickets
                                                          on the Lottery’s Players Club Web site (luckymn.com) from Jan. 5 through Feb. 22.
                                                          The $200,000 Platinum Payout scratch game is a $10 game, so your business
                                                          earns 55 cents for each ticket you sell. The added value offered by the possibility
                                                          of winning up to $1 million through the Scratch-O-Rama promotion makes this an
                                                          especially easy game to sell.
                                                          When players enter, they choose the tournament location they would like to
                                                          attend if selected in the drawing.
                                                          On Feb. 23, 18 contestants will be drawn to compete in each regional scratch
                                                          tournament. Two additional players will be selected the day of the event from
                                                          entries collected at each location. All 20 contestants at each event will play for
                                                          the chance to be one of two players who will move to the finals.
                                                          The grand finale event will be held on April 17 at the Mall of America. A total of 20
                                                          players from the qualifying events and drawings that day will vie for the chance
                                                          to win up to $1 million!
                                                                                                 Sales
                                                          Visit mnlottery.com Had  information, including official
                                                                                                                      Target
                                                                          We for more
                                                          rules and gamea Winner!
                                                                           procedures.
                                        et
We Had                       Sales Targ
a Winner!

                                                                                                               From the
                                                                                                               Director
                                                                              Top 10
      On Jan. 26, the Lottery’s newest product, Game         Puzzle Game Book includes six separate pages
      Books, goes on sale. These $20 games are a             filled with some of the Lottery’s most popular
      great value for players. With six separate pages       scratch games, including crossword and bingo!
      of games in each Game Book, each plays like a
                                                             The Game Books are dispensed flat from
      $5 game — it’s like getting several additional
                                                             specially-designed dispensers. Please fold the
      tickets as a value-added bonus! Your players will
                                                             Game Book in half along the scored edge before
2     also love playing for the $300,000 top prize.
                                                             handing it to players. IMPORTANT REMINDER:
                                                                                                               for each
                                                                                  Re — itiler
      The Lottery is launching two different types of        Caution players that the Game Books cannot
                                                             be validated if separated ta must be intact for
                                                                                                               Game Book
      Game Books to appeal to a variety of players.
      The Casino Game Book includes six separate             players to claim any prizes. tligh
                                                                                  Spo           t              sold at your business. In
                                                                                                               addition, retailers that sell
      pages of casino- themed scratch games (i.e.
                                                             Game Books will also be a great new game for      the $300,000 top prize will
      roulette, blackjack, poker and slots) while the
                                                             you. Retailers will receive a $1.10 commission    receive a $2,000 bonus!


                                                                                   From the
                                                                                   Director
                            Mega Millions will boost sales and commissions
                                                                        by Lottery Executive Director Clint Harris

      Mega Millions ticket sales kick off on Jan. 31 for the drawing on                    We estimate Mega Millions sales of $20 million per year. Take
      Feb. 2. This is the first new lotto game we’ve introduced since                      advantage of this unique opportunity to increase your Lottery sales
      Northstar Cash began in 2003.
                        ®
                                                                                           and commissions by posting the Mega Millions point-of-purchase
                                                                                           and letting your customers know about the new game.
      We think players are ready for a new game. You might ask why
      we’re introducing another mega-jackpot, multi-state game when we                     To help build awareness of Mega Millions, we’ll run television ads,
      already offer Powerball . Research has shown that players’ interest
                                  ®
                                                                                           radio ads and introduce other marketing components beginning on
      in lotto games increases with the size of the jackpot. Our sales                     Jan. 31.
      prove that this is true — sales for a $200 million jackpot are five
                                                                                           The state will receive approximately $9 million from Mega Millions
      times more than for a $20 million jackpot.
                                                                                           sales. This extra revenue will benefit the recipients of Lottery
      We know that players buy Powerball and soon Mega Millions for                        proceeds — the Environment and Natural Resources Trust Fund,
      the chance to dream about what they’ll do if they win the jackpot.                   Game & Fish Fund, Natural Resources Fund and General Fund.
      With the addition of Mega Millions drawings on Tuesday and Friday,
                                                                                           I’m eager to get your thoughts about Mega Millions or any other
      players will have the opportunity to dream four nights a week.
                                                                                           Lottery business. Please send me a note at director@mnlottery.com.
                                                                                                                     From the
                                                                                                                     Director
                                                                                     Top 10 Lottery players and your
                                                                                      Protect
                                                                                                              business
                                                                                     Protect Lottery players and your business by following these
        Top 10 retailers with the highest combined sales for The Perfect             simple steps:
                                                                                     1. Retailer all players to sign the back of their lottery
        Game promotion (Buck$ and Dough, Strike it Rich! and Border
        Battles scratch games) from Sept. 29, 2009 through Nov. 2, 2009.                Encourage
        Due to ties, 11 retailers are included on this list:                            Spotlight
                                                                                     tickets, especially before handing them to someone
                                                                                     else. Explain that by law, if a lottery ticket is not signed, it
                               M & H Gas, Moorhead
                                                                                     belongs to whomever has it in their possession.
                  Metropolitan Public Airport Foundation —
                                                                                     2. When a ticket is not a winner, always return it to the
            Minneapolis/St. Paul International Airport, Bloomington
                                                                                     player — m the
                                                                                              do not throw it away for them.
                              Gaviidae, Minneapolis                                      Fro
                                                                               3. Whenector is a winner that you can pay, always hand
                                                                                    Dir a ticket
                    Orton’s Moorhead Food Mart, Moorhead                                                       t
                                                                               the “Player Pay Ticket”les Targe player along with the
                                                                           We Ha winnings. Sa receipt to the
                                                                                d 
                           Holiday #241, Brooklyn Park                         ner!
                                                                               cash
                                                                           a Win
                           Billales T
                                         arget
We Had                      S ’s Superette #7, Andover                               4. If you receive the screen message, “Winner claim at
a Winner!                     Kwik Trip #824, Winona                                 Lottery office,” that means that the player cannot claim the
                                                                                     prize at store level. Print a copy of this message and hand
                          Hornbacher Foods, Moorhead                                 it to the player along with the winning ticket that was given
                           SuperAmerica #4445, Blaine                                                         From the
                                                                                     to you. Explain to the player that the winning amount is too
                                                                                                               Director
                                                                            Top 10
                               Holiday #005, St. Paul                                large for you to pay. Provide the player with the location of
                                                                                     the nearest Lottery office where the ticket can be redeemed.
                          Ankeny’s Mini Mart #1, Austin
                                                                                     Lottery regional offices located in Virginia, Detroit Lakes,
                The Lottery’s Top 10 recognizes retailers for exceptional sales      Marshall and Owatonna can pay prizes up to $30,000 or
                performance. Each of the businesses that made this month’s           players can claim them by mail. All prizes over $30,000
               Top 10 will receive $50 in free scratch tickets.                      must be claimed at Lottery headquarters in Roseville. For
                                                                                     more information, visit mnlottery.com.
                                                                                  Retailer
                                                                                  Spotlight
                                                       Hugo’s Family Marketplace
     Valley Markets, Inc. operates three Hugo’s Family                             From the representative Bryce Bode is grateful that
                                                                                    Lottery sales
     Marketplace stores in Minnesota with locations in East                        DWestremropened the door for him at the chain's other two
                                                                                     irecto
     Grand Forks, Crookston and Thief River Falls. The chain                         Minnesota locations. “He has done a great job encouraging                3
     of eight supermarkets, five of which are located in North                       the managers to run Lottery promotions by showing the
     Dakota, recently celebrated their 70th anniversary.                             benefits that his store has seen as a result of them," stated
                                                                                     Bode.
     The stores offer a wide variety of services for their
     customers. “We consider ourselves a regional store because                      The three Hugo stores do a good job collaborating on Lottery
     of our location, the size of our store and all the services we                  promotions to see which ones work best for the different
     provide,” explained East Grand Forks store manager Jeff                         locations, Westrem explained. “When we find promotions
     Westrem. “Our customers appreciate the convenience of                           successful here we try to replicate them in our other two
     having the Minnesota State Lottery as one of the services we                    stores.”
     offer,” he added.
                                                                                     In addition, East Grand Forks office manager Patty Stordahl
     Over the years, Hugo’s has proved that running Lottery                          has assisted with getting promotions started at the Crookston
             promotions has been a huge benefit for their stores.                    and Thief River Falls stores. “She has shown them how to do
                Westrem says they “try to take advantage of all                      the paperwork and how to make their promotions balance
                 the opportunities for promotions whenever they                      daily,” added Bode.
                  are made available.”
                                                                                                               When it comes to Lottery promotions,
                                                                                                               Bode says, “They’ve done them all,”
                                                                                                               including play days, theme boards,
                                                                                                               spin wheels and scratch promotions.
                                                                                                              By offering promotions, Bode says,
                                                                                                              “The stores are rewarding their players
                                                                                                              and gaining new players, too.”

                                                                                                              Pictured far left: East Grand Forks store
                                                                                                              manager Jeff Westrem and office manager
                                                                                                              Patty Stordahl. Pictured left: the East Grand
                                                                                                              Forks storefront.
                                           Retailer
                                           Spotlight
                                 Top prize winning ticket bonus

                                             From the
                                             Director


      Jill’s Gas & Grocery in      Nelson’s Market Place in     Holiday #141 in Gilbert,   Cub Foods in Brooklyn       Rainbow Foods #8850 in
     Alexandria, $140 bonus         Faribault, $250 bonus           $1,000 bonus           Center, $3,363 bonus          St. Paul, $130 bonus




       SuperAmerica #4411             Numart C-Store in         Cub Foods – Burnsville     Grey Eagle BP in Grey         4th Street Conoco in
      in Inver Grove Heights,      St. James, $500 bonus         South in Burnsville,       Eagle, $280 bonus            Bemidji, $500 bonus
           $1,000 bonus                                             $1,400 bonus


    Top prizes claimed between Nov. 16, 2009 and                                           New games scheduled start dates:
    Dec. 15, 2009 were sold at the following locations:                                    Jan. 5, 2010:
    Northstar Cash® jackpot       Gopher 5® jackpot            Buck$ and Dough
                                                                                           #652 – Heart of Gold ($2/$10,000)
    Marathon on Lyndale in        Cub Foods in Brooklyn        $100,000 prize
                                                                                           #653 – Sizzlin’ 7s ($5/$77,777)
    Minneapolis, $49,836          Park, $441,215               Cenex Convenience in
                                                               Dent                        #654 – $200,000 Platinum Payout ($10/$200,000)
    Casey’s General Store         Holiday #033 in Benson,
    #2156 in Rockford,            $100,000                     Mega MONOPOLY     ™
                                                                                           Jan. 26, 2010:
    $36,694                                                    $200,000 prize
                                  Hot Lotto® jackpot                                       #655 – Casino Game Book ($20/$300,000)
    Marketplace Foods in                                       SuperAmerica #4449 in
                                  Cub Foods (Blaine East) in                               #656 – Puzzle Game Book ($20/$300,000)
    Moose Lake, $29,000                                        Maple Grove
                                  Blaine, $1.15 million
    Stacy Lent Tesoro in North                                 Powerball® with Power       Feb. 2, 2010
                                  Border Battles
    Branch, $27,000                                            Play® $50,000 prize         #657 – Lucky Symbol Crossword Tripler
                                  $100,000 prize
4                                                              B-Line Grocery in White            ($3/$21,000)
    Holiday #327 in Duluth,       Holiday #247 in Eagan
    $26,000                                                    Bear Lake
                                                                                           #658 – Lucky Clovers ($1/$1,000)




                                                                                                                      (651) 635-8268 TTY or (800) 657-3833 TTY.
                                                                                                                      calling (651) 635-8273, (888) 568-8379,
                                                                                                                      formats to individuals with disabilities by
                                                                                                                      This publication is available in alternative

                                                                                                                      Kate Lamers, graphic designer
                                                                                                                      Marie Hinton, editor
                                                                                                                      Emily Welker, managing editor
                                                                                                                      Debbie Hoffmann, executive editor
                                                                                                                      luckymn.com
                                                                                                                      mnlottery.com
                                                                                                                      Roseville, Minnesota 55113.
                                                                                                                      Department, 2645 Long Lake Road,
        ST. PAUL, MN                                                                                                  Minnesota State Lottery Public Relations
         PERMIT 171                                                                                                   The Link is published monthly by the
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