FESTIVE SEASON FOR INDIAN CEOs
BY A STAFF WRITER How to read the chart
NEW DELHI
The chart shows the influence (% change in citations) of individuals over the last month.
O
Circles are sized according to the number of citations each individual has received in the media. Global media Indian media
ctober, the onset of the festive season that
5000% 5000%
usually sees an increase in sales for most Global M. Damodaran Indian
consumer product companies in India, proved a 1000% media media Rising 1000%
Kiran
good month for most of the 20 high-profile corporate Rising Mazumdar-Shaw
and policy leaders tracked by the Mint Influencers Index. 600% S. Ramadorai 600%
Not only did 15 and 16 of them see their influence M. Damodaran
500% 500%
rise in the month across Indian and global print media, P. Chidambaram
respectively, the entire group of influencers saw itself Rahul
400% 400%
Bajaj
being cited more often than it had been in September.
In Indian print media, the influencers were cited 50% Kumar
Percentage change from September to October
Percentage change from September to October 300% Mangalam Birla 300%
Mukesh
more in October (1,336 times) compared with Ambani
Nandan Y.V. Reddy
September (894). And in global print media and 200% Nilekani S. Ramadorai 200%
news services they were cited 107% more in K.V.
140% Kamath 140%
October (1,144 times) compared with September (551).
Mukesh Ambani
Evidently, there was a lot of India and Indian CEOs Y.V. Reddy
120% Azim 120%
in the international press in October. Premji Kiran
P. Chidambaram
The index is a monthly, objective measure, based on 100%
Mazumdar-Shaw
100%
media analysis by Factiva, which tracks these leaders, Anil Ambani Azim Premji
Kamal
looking at the volume of media citations for each of 80% Nath 80%
them as a proxy for their rising or waning influence.
K.V.
The assumption is that visibility and a share of voice is 60%
Sunil Kamath Anand
60%
Mittal Mahindra
good for them and their companies, and, in the case of Malvinder
40% Singh 40%
global media, collectively the index is a good surrogate Malvinder Kishore
Biyani
for the growing or waning attention that Indian 20%
Singh
Deepak 20%
Kishore Vijay Mallya
business and economy generate outside the country. Biyani Parekh
Anil Ambani
October’s top-ranked influencer across Indian and 0 0
global media is finance minister P. Chidambaram. Ratan Tata Ratan Tata
Kamal
However, the person whose influence, as measured -20% Nath -20%
Anand Deepak Sunil Kumar
by visibility in Indian and global media, soared the most Mahindra Parekh Mittal Rahul Bajaj Mangalam
-40% Vijay Mallya Birla -40%
Nandan Nilekani
in October is M. Damodaran, head of India’s stock
market regulator Sebi. He was cited 450% more in Indian Waning Waning
-60% -60%
media in October compared with the previous month and
4,250% more in global media, following a decision
by the regulator, in October, to clamp down on Global media Indian media
anonymous inflows of foreign capital into the country’s Ranking Number of press citations Ranking Number of press citations
stock markets. 1 P. Chidambaram 447 12 Malvinder Singh 27
Your comments are welcome at influencersindex@livemint.com 1 P. Chidambaram 363 10 Vijay Mallya 31 Finance minister Ranbaxy Laboratories
Finance minister UB Group
For previous indices, go to www.livemint.com/influence.htm
Global media 2 Kamal Nath 163
Commerce minister
Rising Waning
3 Mukesh Ambani 103
September October September October Reliance Industries
Name ranking ranking % change* Name ranking ranking % change*
M. Damodaran
Sebi
17 6 4,250% Deepak Parekh
HDFC
12 19 38% 4 M. Damodaran 88
Sebi
Kiran M-Shaw 18 14 1,100% Vijay Mallya 6 10 28% 13 Deepak Parekh 26
Biocon UB Group 2 Sunil Mittal 123 11 Anil Ambani 27 5 Anil Ambani 73 HDFC
S. Ramadorai 15 7 850% Anand Mahindra 10 16 21% Bharti Enterprises R-ADAG R-ADAG
Tata Consultancy Services Mahindra & Mahindra
3 Kamal Nath 113 14 S. Ramadorai 26
Rahul Bajaj
Bajaj Auto
20 18 400% Ratan Tata
Tata group
4 9 21%
Commerce minister 12 Azim Premji 24 Tata Consultancy Services
Wipro Ltd
Kumar Birla 19 20 300%
Aditya Birla Group 4 Y.V. Reddy 105 13 Nandan Nilekani 14
RBI
Infosys Technologies
Indian media
Rising Waning 5 Mukesh Ambani 89 14 Kiran Mazumdar-Shaw 12
Reliance Industries
Biocon
September October September October
Name ranking ranking % change* Name ranking ranking % change*
15 Anand Mahindra 11 6 Y.V. Reddy 71
M. Damodaran 15 4 450% Kumar Birla 17 20 42% Mahindra & Mahindra RBI
Sebi Aditya Birla Group 15 Ratan Tata 24
Tata group
Y.V. Reddy
RBI
14 6 318% Nandan Nilekani 11
Infosys Technologies
18 40%
16 K.V. Kamath 11 7 Sunil Mittal 58
ICICI Bank Bharti Enterprises
S. Ramadorai 19 13 160% Rahul Bajaj 10 16 30% 16 Rahul Bajaj 19
Bajaj Auto
Tata Consultancy Services Bajaj Auto
8 Vijay Mallya 49
Kiran M-Shaw 20 19 100% Sunil Mittal 3 7 15% UB Group
Biocon Bharti Enterprises 17 Anand Mahindra 17
Mukesh Ambani 5 3 98% Ratan Tata 8 15 11% 6 M. Damodaran 87 9 Kishore Biyani 46
Mahindra & Mahindra
Reliance Industries Tata group Sebi
Future Group
*in number of citations 7 Malvinder Singh 38
METHODOLOGY Ranbaxy Laboratories 10 K.V. Kamath 40
In keeping with Mint’s focus on the business and the intersection of business and policy, the index ICICI Bank
does not track conventional choices such as the PM and President or, for that matter, party leaders. 8 S. Ramadorai 38
Our partners at Factiva use text mining and visualization technologies to comb through a collection of 10,000
global sources, including the exclusive combination of Dow Jones, Reuters, and The Associated Press
Tata Consultancy Services 17 Kishore Biyani 7
newswires, as well as coverage in ‘The Wall Street Journal’, ‘The New York Times’, ‘Washington Post’,
9 Ratan Tata 37
Future Group
11 Azim Premji 27
‘The Globe and Mail’, ‘Financial Times’, ‘Les Echos’, ‘South China Morning Post’, ‘The Australian’, Wipro Ltd
‘Sydney Morning Herald’, ‘Straits Times’, ‘Yomiuri Shimbun’, ‘The Irish Times’ and local newspapers from every
corner of the globe. The Indian rankings are based on 50 sources, including all major domestic newspapers and
Tata group
18 Deepak Parekh 5
wire services. Both databases exclude routine news items and company announcements.
HDFC
18 Nandan Nilekani 15
Infosys Technologies
Powered by 19 Rahul Bajaj 5
Bajaj Auto 19 Kiran Mazumdar-Shaw 10
Biocon
20 Kumar Mangalam Birla 4 20 Kumar Mangalam Birla 7
Graphics by Ahmed Raza Khan/Mint Aditya Birla Group
Aditya Birla Group