ADVERTISING
Diane Gibson
WEBSTER HIGH SCHOOL
An Overview
Advertising is were a company
is trying to persuade people to
buy goods and services.
An advertising agency is a
marketing consultant.
Trends in the Industry
PR agencies (place news items about
clients in the media)
Direct Marketers (send out annoying junk
mail)
Internet advertising (create pop-up or
banner ads or design websites for clients)
Departments
Public Relations
Marketing
Career Tracks
Advertising Senior
Account Advertising
Manager Copywriter
Advertising Senior PR
Media Planner Account
Executive
Compensation
There are
several different
forms but most
common is a
base salary plus
commission on
accounts
brought in.
Tips on getting hired
Keep a portfolio of class
projects done.
Be willing to take an entry level
position.
National Major Players
J. Walter Thompson
BBDO Worldwide
Leo Burnett Worldwide
Grey Worldwide
McCann-Erickson Worldwide
Love/Hate Tips
Can be a very Can be a very
rewarding job - stressful job -
stay focused. stay focused.
Courses to Take:
Intro to Business
Intro to Marketing
Marketing and Sports
Entertainment
Employers Who Will Hire
Kodak
Wegman’s
BUELL
Advertising
These companies all
have internships for
high school students
Two-Year College
Monroe Community College
A.S. in Business/Marketing
Four-Year College
Rochester Institute of
Technology
B.S. in Marketing
Employers in Monroe
County
Kodak
Wegman’s
Keller Advertising & Marketing
Inc.
Jay Advertising Inc.
BUELL Advertising