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					Advertisements



    Advertising is designed: To make
    people buy what the advertiser has
    for sale. Advertisements have a
    common goal: to influence people’s
    opinion and behavior.
Advertisers
   Develop ad
    campaigns
   Ad campaigns
    have both benefits
    and drawback for
    consumers and
    the advertisers
Benefits
   Consumer
    Can inform, entertain, and
    present new information to
    the consumer.

    Advertiser

    Provides them with income
    and profit
Drawbacks



     Increase the cost of the item

     Can be annoying

     Misleading
Types of Advertisements

   Newspaper and magazines
   Radio and television
   Infomercials
   Cable
   Internet
   Direct mail
   Outdoor
Techniques
                                               Persuasive




  Positive images   Hidden fears   Bandwagon      Testimonials




                    Slogans and                   Before and
  Demonstrations                   Putdowns
                       Jingles                       After
Deceptive

   False claims
   Hidden catches
   Deceptive pricing
   Bait and Switch
Evaluating Ads




 Look for facts
 Check the fine print

 Analyze what’s being said

 Watch for vague claims
This is the end of a short introduction


   You have just finished
    a short introduction to
    advertisements. To
    learn more start with
    lesson One and begin
    a tour into the world
              of
    Advertisement

				
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posted:12/19/2011
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