Bed_and_Breakfast by xiaoyounan


									Sleeping Moose Bed and Breakfast

        A Business Plan
                                                Sleeping Moose
                                              Bed and Breakfast

                                               Table of Contents
Executive Summary

Mission Statement

Business Overview

      Proposed Location


      Owner’s background and business fit.

      Rates and special packages

      Description of local area and the opportunities available for tourism and recreation

Industry Analysis

      Economic analysis

      Hotel and Gaming Analysis

      Recreation Analysis

      Bed and Breakfast Analysis

Marketing Analysis


      Direct competition

              Strengths and weaknesses

      Entry and competition

      Strengths, Weaknesses, Opportunities and Threats


              Year 1

              Year 2

Financial Plan
                                                Executive Summary

Sleeping Moose Bed and Breakfast will be a beautiful cozy upscale and luxurious log crafted hospitality establishment

located on 70 acres at the base of Pike’s Peak in Florissant, Colorado.

People travel for a variety of reasons, business, and recreation or to visit family and friends. The hotel industry is made up

of inns, resorts, motels, and bed and breakfast accommodations. The bed and breakfast differs in the respect that it usually

offers a more luxurious surrounding with in room jetted tubs, luxury bedding, a gourmet breakfast and a more personal

service to its customers. The trend in the hotel industry is moving towards this more personal touch and service. Sleeping

Moose Bed and Breakfast will be a sole propriety owned by Michelle.

Conditions for a bed and breakfast are highly favorable as the economy improves and the hotel, recreation, and gaming

industries are expected to make gains in revenues over the next several years with double digit growth in revenue expected

through 2012.” According to Pegasus data, both corporate and leisure travel rebounded with gusto in January. Revenue

increased by a prominent +40.7% over January of last year (2010).

Sleeping Moose Bed and Breakfast will be located in the heart of prime wooded acreage with an abundance of wildlife

viewing, hiking, fishing, horseback riding and river rafting opportunities to be found in the area. In addition to these

exciting opportunities guests can also visit the nearby history museums depicting artifacts from gold mining era to

excavated dinosaurs. The guests at Sleeping Moose Bed and Breakfast can hike the rugged land and visit the Anasazi ruins

to see how this ancient people lived on the cliff face.

Sleeping Moose Bed and Breakfast will be an upscale and cozy three or four bedroom log bed and breakfast

accommodation with bedrooms filled with luxurious touches such as handmade quilts and luxury bedding, guest robes, in

room baths, gourmet breakfast, signature dishes and pastries. It will also feature a common room with a stone fireplace

and comfortable seating for guests to enjoy a book on a snowy day or play a game of checkers and drink a cup of tea. Rates

for Sleeping Moose Bed and Breakfast will be in the range of $135 to $150 per night. This rate reflects the special feeling of

staying in a log building and the experience of a Colorado mountain adventure. Special packages can be developed for

romantic getaways including Champaign, chocolate dipped strawberries and truffles, breakfast served in room and

arrangements for hot air balloon rides or horseback riding.

Sleeping Moose Bed and Breakfast is inviting investors to raise seed capital for this exciting venture!
                                            Mission Statement
Sleeping Moose Bed and Breakfast strives to bring to the most relaxing Colorado experience to our customers. When the
                               personal touch and luxury matter to you, come to us!
                                                 Business Overview
The Bed and Breakfast will be located on a 70 acre lot in Florissant, Teller County, Colorado. Sleeping Moose Bed and

Breakfast will be a log structure establishment offering guests the personal touch of customer service, comfortable

furnishings and luxury bedding all in a woodland setting offering guests the experience of peace and nature that they will

come back again and again for.

Michelle will use her personal experiences as a professional cook and baker as well as her training from Le Cordon Blue to

create signature recipes that will bring customers back again and again. Michelle will also use her professional quilts in the

bedrooms. Sleeping Moose will provide the customer with the ultimate Colorado experience, with a log ambiance in a

wilderness setting perfect for walks in the woods, cross country skiing, reading a book next to a warm fire, fishing, and

hiking. Sleeping Moose Bed and Breakfast will also be located within a mile of the Florissant Fossil Beds and Museum.

Sleeping Moose Bed and Breakfast will have be able to charge at the high end per night for the luxury and peaceful setting

that travelers crave when they come to Colorado. A price in the range of $135 - $150 per night would be reasonable for the

service, the log structure and furnishings, and the wooded scenery. It will provide special package deals for romantic

getaways with in room flowers, breakfast served in room, Champaign, chocolate truffles and arrangements for hot air

balloon rides or other activities.

Sleeping Moose Bed and Breakfast will also be located within a short driving distance to adult gaming casinos. Guests will

be able to try their hands at poker and blackjack and take in a variety of adult entertainment while visiting the nearby


Conditions are favorable for a new Bed and Breakfast as the economy rebounds and the hotel, recreation, and gaming

industries are all poised for gains over the next several years.
Teller County is located in the beautiful mountainous and rugged area at the base of Pike’s Peak, Colorado and close to the

gaming casinos and town of Cripple Creek. The Cliff Dwellings Museum of the Anasazi Tribe is located 6 miles from Teller

County where visitors can explore ancient ruins of a rich historical culture of the Anasazi people. Abundant wildlife like

elk, mule deer, and even eagles can be seen in the breathtaking country side. Teller County also offers a multitude of

recreation opportunities and adventures like rock climbing, hiking, and mountain biking, camping, fishing, horseback

riding, white water rafting and hot air ballooning. Guests can explore the ancient Anasazi ruins.

Guests can spend a night under the stars beside a roaring fire or take their chances at one of Cripple Creek's casinos.

There are art galleries, day spas, jazz festivals, wine tasting, gold mining history and the Florissant Fossil Beds and

Museum. It is also the home of the Rocky Mountain Resource Center, an awe-inspiring display of dinosaurs, prehistoric

marine reptiles, pterosaurs and fish of North America.

There are also a number of historical museums bringing to life Teller County’s colorful past! Gourmet restaurants and an

abundance of coffee houses can also be found.
                                                Industry Analysis

Economic outlook

The economy of the United States is in recovery and looking brighter. Slow employment growth is keeping Americans out

of the housing market and it may be a few years before housing is back to pre-recession levels. . The housing market may

finally be seeing a rebound. The rebound seems selected. Still, the recent data featured a 16.7 % increase in building

permits in December 2010 and a 17.5% rise in new home sales. Recovery in the housing market will likely be slow going.

In other areas, increases in manufacturing, nonmanufacturing and personal income have been noted. The Christmas

season witnessed decent but, not exceptional gains. Gross Domestic Product (GDP growth) easily exceeded 2.8% by thend

of the fourth quarter. There is also a positive trend in consumer confidence and other leading indicators
The Recreation Industry

The Recreation Industry covers everything from low cost toys to high priced motorcycles, cruises, rafting, ballooning, and

fishing. Moderate growth for this segment is expected for the next eighteen months and a great horizon with healthy

growth for the next three to five years.

The Hotel and Gaming Industry

People travel for a variety of reasons, including for vacations, business, and visits to friends and relatives. For many of

these travelers, hotels and other accommodations will be where they stay while out of town. For others, hotels may be

more than just a place to stay; they are destinations in themselves. Resort hotels and casino hotels, for example, offer a

variety of activities to keep travelers and families occupied for much of their stay.

Bed and Breakfast

Bed-and-breakfast inns provide short-term lodging in private homes or small buildings converted for this purpose and are

characterized by highly personalized service and inclusion of breakfast in the room rate. Their appeal is quaintness; they

typically provide unusual service and unique decor.

Demand in the Hotel and Gaming Industry is expected to grow 3% to 4% for each of the next two years but supply is on a

pace to show only very small improvements, so lodging companies are likely at the beginning stages of a multiyear run.

Factors that determine revenue per available room include supply and demand, Gross Domestic Product, corporate

profits, consumer sentiment, and unemployment. Supply and demand, Gross Domestic Product, corporate profits all show

a strong rebound and will have a great impact on upscale and luxury establishments.

“The lodging industry is moving towards more limited-service properties mostly in suburban, residential, or commercial

neighborhoods, often locating hotels near popular restaurants. Many full-service properties are limiting or quitting the

food service business altogether, choosing to contract out their food service operations to third party restaurateurs,

including long-term arrangements with chain restaurant operators. Urban business and entertainment districts are

providing a greater mix of lodging options to appeal to a wider range of travelers. “

Increased competition among establishments in this industry has spurred many independently owned and operated hotels

and other lodging places to join national or international reservation systems. This allows travelers to make multiple

reservations for lodging, airlines, and car rentals with one telephone call or Internet search. Nearly all hotel chains and
many independent lodging facilities operate online reservation systems through the Internet or maintain Web sites that

allow individuals to book rooms. Online marketing of properties is so popular with guests that many hotels promote

themselves with elaborate Web sites and allow people to investigate availability and rates.
                                               Marketing Analysis
Demographics for Teller County, Colorado:

2009 census for Teller County Colorado show a population of 21,685 with an annual growth rate of 5.5% . Median

household income is $58,487, Median value of a house in Teller County is $162,000 on average in the state of Colorado it

is $166,000. As of 2008 there were 727 nonfarm businesses in Teller County with an average growth rate of 5.5%. There

are 72 accommodation and food service businesses located in Teller County. Current US Census Data also indicates a total

of 91 bed and breakfast establishments in the entire state of Colorado with average annual sales of $27,220.

Bed and Breakfast establishments are different than the chain hotel or inn in that the bed and breakfast provides a more

intimate experience for the traveler often providing luxury linens and accommodations, and a gourmet breakfast. On

average are 5,600 square feet with between 4 and 11 rooms with 6 being the average. The majority have rooms with baths,

internet, television, magazines, fresh flowers and some with fireplaces.

Common areas are equipped with a fireplace, board games, pool table, hot and cold drinks. The average rate at a bed and

breakfast is $150 per night. The trend is moving away from offering services and amenities in the common area and

offering more in the suites. With a bed and breakfast, the guest can make the experience as public or as private as they

would like.

Michelle can compete by providing a more personalized service than do the chain lodging properties in general. Afternoon

teas, luxury bedding, bathrobes, could be provided.

Within the state of Colorado 91 bed and breakfast establishments can be found. In Teller County there are 72

accommodation and food service businesses. The most direct competition to Sleeping Moose Bed and Breakfast are Blue

Spruce Inn, Carr Manor, The Cherub House Bed and Breakfast, The Woodland Inn, Pikes Peak Resort, America's Rocky

Mountain Lodge and Cabins and Black Forest Bed and Breakfast.

Blue Spruce Inn

4505 Fountain Avenue

Cascade, CO 80809

(719) 684-7795

The Blue Spruce Inn is a three bedrooms and three bath inn on 2 ½ acres. Breakfast is served to the suite. Each room has

a private hot tub and one room sleeps six people. Amenities also include an in room fireplace and wireless internet. Prices

run $150.00 - $225.00 per night.

Carr Manor

Carr Manor was built in a renovated brick school in Cripple Creek, Colorado offers 3 spa suites and 11 king or queen hotel

rooms, each with unique themes. Each hotel room offers free high-speed wireless Internet service, telephone, hair dryers,

bathrobes, flat screen high- definition television and Direct TV, HBO and Showtime movies. Enjoy afternoon cookies fresh

baked as well as evening coffee and an assortment of hot teas.

Room rates are $100 to $350 per night.


Many rooms with queen size or king size beds. The Carr Manor is within walking distance of museums and sights around

the town of Cripple Creek, Colorado. They also have a small fitness room and spa that offers massages for $70. In addition

it has a ballroom for weddings and special occasions.

It also has a nice website with good graphics.


Carr Manor is a renovated school with a brick exterior that looks like a school.

The Cherub House Bed and Breakfast

Cripple Creek, Colorado 80813


The Cherub House is a historic log home built in 1896 with Victorian furnishings. The bed and breakfast has the following

amenities: Private baths (2 with tub and shower, 2 with shower only), bedding and comforters, cable TV, including HBO

and Cinemax, Outdoor private hot tub, full service breakfast, and fresh-baked evening dessert.


The Cherub House is within walking distance of the Cripple Creek Casinos


The Cherub House does not allow children or pets.
The Woodland Inn

The Woodland Inn located in Woodland, Colorado is a nice inn with comfortable and tasteful decorations nestled in a

gorgeous wooded location filled with pines, aspen, and abundance of wildlife. The Woodland Inn also has a koi pond and

serves an afternoon tea. In addition, pottery classes are offered. There are three cabins in addition to the bed and

breakfast rentals.

Room rates are $89 to $109 for the bed and breakfast accommodations and $150 to $169 per night for the cabins.


The Woodland Inn offers stunning views and is located in the woods. It also offers charming accommodations, cabins, and

pottery classes. Nice website.


No pool or hot tub.

Pikes Peak Resort

This beautiful resort offers luxury accommodations on a 200 acre mountain ranch. The resort is a two story building with

log and stone accents. It boasts a large stone fireplace and comfortable lodge furnishings with a western feel. The rooms

have jetted tubs and wireless internet. There is an outdoor hot tub.

Room rates: $165 for the bed and breakfast and $165 to $315 for the cabin rentals.


Pike’s Peak Resort offers luxury accommodations in a beautiful setting with jetted tubs and great rugged western decor.

Pool table

Hot tub

Weaknesses: The price could be too high to attract the average visitor.

America's Rocky Mountain Lodge and Cabins

Facilities include 2 Colorado Cabins and a Bed and Breakfast Lodge.

The Lodge can also be rented in its entirety for family reunions, weddings or retreats. It can host and sleep up to 30

people. The bed and breakfast lodge has six bedrooms each with their own bath, queen bed and cable TV, wireless

internet, and fireplace.

America’s Rocky Mountain Lodge and Cabins also offer a romantic getaway package that includes a bouquet of roses, a

bottle of chilled sparkling cider, chocolate covered strawberries OR chocolate truffles (depending on availability), a fruit

and cheese board with a variety of fruits, cheeses, and crackers; and two souvenir champagne flutes. It also includes Two,

one hour massages.

Prices run from $85 to $225 per night.

Strengths: Very attractive rooms and nice log cabins, beautiful lodge with rock fireplace and outdoor hot tub. America’s

Rocky Mountain Lodge and Cabins also has a nice website for information and reservations along with several package


Weaknesses: America’s Rocky Mountain Lodge and Cabins is modern and attractive but, is lacking in amenities and

Black Forest Bed and Breakfast

The Black Forest Bed and Breakfast is rustic log bed and breakfast on 20 acres. Suites have jetted tubs and fireplaces,

Wireless internet, stocked kitchens. There is a small business center with fax, copy machine and computer. The Black

Forest Bed and Breakfast is family friendly with playground equipment, cribs, highchairs upon request and children under

18 stay free. There is also a kitchen and laundry room.

Prices for a room range from $75 to $125 with cabins which sleep up to ten people for $350 a night. One room has a sitting

room and another is a loft. The loft room is $175 per night and can accommodate a family of six. They also have pet lamas

that guests can feed.

Strengths: Family friendly, business center, it’s a log structure on twenty acres, and suites have jetted tubs.

Weaknesses: The family friendly accommodations could be a deterrent to other guests who want a peaceful atmosphere.
Entry and Competition

Sleeping Moose Bed and Breakfast can compete in this market by providing their guest with the “experience” of Colorado.

Sleeping Moose Bed and Breakfast can offer guests a warm and cozy atmosphere in the log home setting that many visitors

crave when they consider visiting Colorado.

Sleeping Moose could be decorated with a lodge and woodland theme: dark leather furniture, rustic tables, Navajo rugs

and Interesting art work of animals or botanical prints and fresh flowers. Michelle can provide luxury accommodations in

the rooms with great linins, her personal handmade quilts, jetted tubs in the bathrooms, wireless internet, cable television,

HBO. The common area could have a rock fireplace and a place to play board games such as checkers or possibly a pool

table. A small business nook with a computer, fax, and copy machine would help attract traveling businessmen and

women that would rather stay in a more luxurious home away from home rather than in large chain hotels.

Michelle could offer an afternoon tea with cakes, cookies or pastries. She could also host wine tasting parties and offer

special romantic getaway packages with roses and in room breakfast served, champagne, or chocolate dipped strawberries

or chocolate truffles. She could offer packages that include arrangements for hot air ballooning, white water rafting, ski lift

tickets, snowmobiling or horseback riding at nearby facilities. Another draw for visitors is Michelle’s love for animals and

desires to raise alpacas on the acreage. Guests could feed and interact with the alpacas for an experience they might not

have in their own home area.

Sleeping Moose Bed and Breakfast could also have a commercial kitchen designed into the construction of the bed and

breakfast and Michelle could also use the commercial kitchen to start a catering business or sell cookies, truffles or baked

goods. On average caterers in the area make $125,000 per year.

According to Expedia, in the U.S. 40% of travel is booked online, in Europe around 30%, and in Asia-Pacific 20% Sleeping

Moose Bed and Breakfast can set up a beautiful website depicting the beauty of the log bed and breakfast, surrounding
countryside, fly fishing, horseback riding, hot air balloons, river rafting and hiking. It can also tie in with online booking

through Priceline, Travelocity, and Expedia.

Sleeping Moose Bed and Breakfast could attend trade shows in the region to develop connections in the travel and

hospitality fields.

Strengths Weaknesses, Opportunities and Threats


The owner of the Sleeping Moose has professional experience and training in cooking and is currently a subcontractor.

The proposed property is located on prime woodland and will be an attraction to tourists visiting the area.


There are several bed and breakfast establishments in Teller County. Sleeping Moose Bed and Breakfast can compensate

for this by providing a unique and luxurious experience for the visitor. It will be unique in the log structure and the

comfort of the décor as well as great menu with signature dishes and desserts.


The conditions in the hotel, gaming, and recreation are very favorable for investing in an upscale, luxurious, bed and

breakfast in this area. There are great opportunities for recreation from a relaxing fishing, hiking, horseback vacation to

gaming at the nearby casinos.


The major threat facing Sleeping Moose Bed and Breakfast is the competition of other resorts and casinos in the area.

Sleeping Moose Bed and Breakfast could offset this by offering special package deals that include vouchers for the better

casinos and dinner out. It could create a synergistic relationship with some of the local casinos. It could also offer package

deals that bring a masseuse in for a few hours on request.

   Year 1:

               Business license

               Employee Identification Number

               Register with the state at



               Have business cards, website designed

               Presentation to potential investors

               Apply for loans

               Purchase land

               Interview and pick out a building contractor

               Develop menu and signature dishes

               Have signs made

               Have web site made

               Develop a presence on Facebook, Myspace, Twitter, possibly start a blog on Travel, baking, and

                recreation in that area with photos to get your name out on the internet.

               Send out business cards and cover letters to any nearby companies for representatives and sales

                people looking for accommodations.

   Year 2

               Attend marketing and hospitality trade shows

               Hire any needed new staff

               Advertise in Magazines
                                                   Financial Plan

Sleeping Moose Bed And Breakfast would like to invite investors to initiate startup capital. Investment and or loans will be

repaid out of the cash flows of the business. Michelle has $14,000 of her own capital to help start the venture.

Michelle would like to purchase a home on 70 acres of pristine prime wood land. The cost of the property is $249,000 and

includes a nice three bedroom home. She would also like to build a log Bed and Breakfast establishment on the property.

The average cost for building a log home is $110 per square foot for the log structure and $55 per square foot for garage

and basement. The average bed and breakfast is 5,500 ft. so the cost of the log bed and breakfast would be approximately

$605,000. Sleeping Moose Bed and Breakfast could be a smaller structure of 2,000 to 2,500 square feet to reduce the cost

of construction with the option of adding on as the business improves over the years. Starting with a smaller Bed and

Breakfast of 2,500 square feet, the Bed and Breakfast would cost $275,000. The total for land, home and building would

be $ 524,000.

Sleeping Moose Bed And Breakfast, as a four room establishment would be able to generate annual income $131,000. This

assumes a %60 occupancy rate. Looking at a three year cash flow projection, it is apparent that Sleeping Moose Bed And

Breakfast will become very profitable very quickly. Three months of expenses have been used as the starting cash amount

to ensure that expenses will be paid during the startup phase after construction.



The Value Line Investment Survey for February

       Real Estate Industry

       Economic Conditions

       Recreation Industry

       Hotel and Gaming Industry

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