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12/18/2011
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Lead in

Exploring

Background Information



Text Learning



Practice

Homework

Topic: Symbols of Culture



Buildings can be symbols of culture

---- places where history has

occurred. But when a historic

building is about to be destroyed,









people react. The following story

shows an example of what can

tear down : 推倒 (尤指建筑物);拆毁

happen when a symbol of culture is

about to torn down.

1. What’s your favorite fast food restaurant?





2. Why do you think many Chinese people

like to go to McDonald’s or KFC?

McDonald's is the world's

McDonald' largest restaurant

corporation with more than

s 30,000 restaurants in 119

countries serving 46

million customers each day.

In the United States, there

are more than 5,000

McDonald's restaurants.

The largest McDonald's

restaurant is located in

Beijing, China.

Food Served In McDonald’s



French Fries



Big Mac









Milkshake McNuggets

In 1953, the McDonald brothers—Dick and Mac—opened

the first McDonald’s in Downey, California.The brothers

called their idea a "drive-in" restaurant, and customers

could order food from their cars, so the cooks could

make the food very quickly. The restaurant specialized

in making hamburgers, and French fries,

chocolate shakes. In 1955, Ray Kroc visited

the restaurant and offered to buy the rights

to the two brothers' idea. The two brothers

agreed, Ray Kroc opened his restaurant in

Illinois and the McDonald's restaurant chain

was born.

Text Learning



New Words

Expressions and Phrases

Text Recording

Text Learning

COMPREHENSION



DOWNEY PEOPLE MCDONALD’S









ATTITUDE SAVE THE BUILDING TEAR DOWN THE BUILDIN





1. IT IS A CULTURAL SYMBOL 1. IT WAS DAMAGED IN AN

2. IT GIVES THEM GOOD EARTHQUAKEAND IS IMPOSSIBLE

SUPPORTING MEMORIES TO REPAIR

REASONS 2. IT IS LOSING MIONEY AT

3. MCDONALD’S IS TRYING TO

CHANG THE HISTORY THAT LOCATION

Practice

GETTING THE MESSAGE: Read the questions and complete the answers

according to the text.

1. Where and when was the first McDonald's built?

It was built in _______________ in _______.

Downey, California 1953

2. Why does McDonald's want to tear down the restaurant?

Because _________________________________________________.

the restaurant was damaged in an earthquake and it is losing money

3. Why do some people want to save the first McDonald's?

Because ______________________________________.

they have good memories of that old McDonald's

4. According to the local historians, what is McDonald's real purpose to tear

down the restaurant?

They believe that McDonald's real purpose is to ____________________.

rewrite the history

5. What is the author's purpose of writing this article?

tell the story of the first McDonald's and to show different attitudes

His purpose is to ________________________________________________

of different people towards the restaurant

HOMEWORK

1. Do the exercise III. V.

on page 8



2. Preview Section B



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