Banner Advertising
Prepared By:
Hind Bakhit-H0008465
Zakiya Ali –H00084823
Maryam.G-H00060110
Prepared For:
Penelope Archer
EBMG-N266
Due Date: 18 December 2011
Dubai’s Women’s College HD2 E-business
Banner Advertising
Online advertising is a form of promotion that uses the internet for the expressed purpose of
delivering marketing messages that will attract customers.
There are many types of online advertisements such as:
Floating ad.
Expanding ad.
Polite ad.
Wallpaper ad.
And many others , in this summery were going to talk about banner advertising for our business
which Downloading movies on line from websites and how could we create a banner advertising ,
who is our target market and most important thing is website that attract our target market that
visit this website constantly .
Our business is about movies. Our target market is people from all over the world and different ages
and cultures. As we know nowadays cinemas are showing different types of movies with different
languages some are Indian movies, Egyptian movies and English movies. All kinds of movies have a
big success and a lot of people like them. And the most reason for it success is because of the
translation which movies have. We will be designing a banner about movies, so we chose five target
websites to promote our advertisement in.
They are:
www.livejournsl.com
www.cruclyroll.com
www.youtube.com
www.skyflygame.com
www.ebgame.com
The reason of choosing these five websites is because that these five websites are kind of
international websites I mean by that that they are too famous websites and its well known websites
people from all over the world visiting them. So we can reach as much of customers as we can.
Moreover the most popular site of them is www.youtube.com its very well known, no one can deny
that its very successful site for advertising. Choosing the correct target website for advertising will
drive your business to success.
Hind Bakhit-H0008465
Zakiya Ali –H00084823
Maryam.G-H00060110 2011-12-18 2
Dubai’s Women’s College HD2 E-business
Every successful advertisement should include elements that make it works best and that what we
did with our advertisement to make it works best. Some of these elements are:
Choosing the correct target website to advertise our business in
This is the most important element, if we reach this then all our next steps will work as we
wish. For our business we choose the people who are keen on downloading and watching
movies all the time. Also we chose the people who interest in following celebrity news and
learn about their latest work. We chose different websites that most of those people find
the trailers about the movie there are interested in watching it. Some of that website is
games website and short clips websites.
Never use our advertisement to sell
This means that we didn’t put any prices in our advertisement because putting prices in the
advertisement is a big fault and it makes it lose. And it’s a way of losing money. We didn’t
add any price in our advertisement because it might destroy the look of the banner and
customers may lose interest of checking the website. Instead of putting the prices on the
advertisement we put the offer which we will talk about them below.
Making some offers
It is a smart way of attracting customers, offers helps customers making decision and that
what we are looking for, for example a small headlines describing the products. In our
business we chose to have some sentences that may attract the customer to look at our
banner. Some of them are (Buy 2 in one day and get the price of 1). This sentence will attract
more people to our banner and it will make them act in the same time.
Give the benefits of our offer
We tried as much as we can to show them the benefits of our offer. One of the benefits is to
make the visitor act in the same time. Also there is another benefit which is letting them visit
and buy more movies in one week which will be good for us and we will gain a lot of profit
by doing this.
Why did we choose this call to action “Download now, Buy now”?
A call to action is a method to make the customers buy or order at the same time without
dilating the product for another time. Also the call to action is very important to be shown in
a good way in the ads. That’s to make the customer more attracted and interested to know
what is the product and what is the offers can it be followed by purchasing in this time.
Another benefit is that it might make the purchasing process easier for the customers and
that will be by telling them what to do
Hind Bakhit-H0008465
Zakiya Ali –H00084823
Maryam.G-H00060110 2011-12-18 3
Dubai’s Women’s College HD2 E-business
In our project we choose this call to action because it suited out business which we have
chosen “selling movies”. The term “DOWNLOAD NOW” will attract the customer how are
keen in watching movie. The download term fits the products because people have to
download the movie from the internet.
Including some urgency?
Including some urgency sentences in the ads also important and it attracts the people in the
same time. People might be excited to know about the offers and there will be more chance
that the customer or the viewer purchases immediately. Also the urgency sentences in the
ads might make the user who is viewing the ad become greedy by having the product and
the offer in the same time.
For our product we choose these to urgency sentences:
- Buy 2 in one day and get the price of 1
- One week left
We choose this urgency terms to attract the people more and to make them act in the same
time. Also these sentences makes the customers become more interested in seeing the
movie and download more movies in the same time. In fact this will make the ads more seen
and attractable for more people and also it will make us gain a profit easily and quickly.
In conclusion we designed our banners and choose the websites which matches our target
market who will be looking at our banner advertisement. We placed every necessary step on
with the offer and time limit to the offer in order to attract the target market to click on it
and have a look to the advertisement which we created.
Hind Bakhit-H0008465
Zakiya Ali –H00084823
Maryam.G-H00060110 2011-12-18 4
Dubai’s Women’s College HD2 E-business
Both of our banner desings are animated:
Reference:
http://en.wikipedia.org/wiki/Online_advertising
http://www.icbs.com/kb/marketing/kb_marketing-boost-your-selling-power-with.htm
Hind Bakhit-H0008465
Zakiya Ali –H00084823
Maryam.G-H00060110 2011-12-18 5