TO: NEWS PRODUCERS, ASSIGNMENT EDITORS, LIFESTYLE REPORTERS
MultiVu Video Feed: GRAND UNVEILING:
PITTSBURGH ART STUDENT CREATES POP ART OUT OF ONE
MILLION POP-TARTS TOASTER PASTRIES
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NEWS: Pop It Forward Contest Winner Unveils Art Work Using 1-Million Pop-Tarts®
FORMAT: B-roll and Soundbites
ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG4, contact information and
more available at http://multivu.prnewswire.com/broadcast/49545/press.html
STORY SUMMARY:
FIVE WEEKS AFTER ACCEPTING A PRIZE DELIVERY OF ONE MILLION POP-TARTS® TOASTER
PASTRIES, TYLER KOZAR, A STUDENT AT THE ART INSTITUTE OF PITTSBURGH, UNVEILED HIS
DISPLAY OF POP ART MADE FROM POP-TARTS BOXES, FOILS AND THE PASTRIES
INSPIRED BY POP ARTISTS LIKE ANDY WARHOL, ROY LICHTENSTEIN AND BURTON MORRIS,
KOZAR’S CREATIONS INCLUDED A MIXTURE OF PIECES RANGING FROM 3D EXHIBITS TO LIFE-SIZE
SCULPTURES, FUN FRAMED DISPLAYS AND EVEN A LARGER-THAN-LIFE, 14-FOOT TALL
TYRANNOSAURUS REX.
KOZAR, FROM LATROBE, PA, IS THE GRAND PRIZE WINNER OF THE ONLINE POP-TARTS® POP-IT-
FORWARD CONTEST™, WHICH ENCOURAGED PARTICIPANTS TO SUBMIT THEIR ORIGINAL IDEA
ANSWERING THE QUESTION, “HOW WOULD YOU SHARE ONE MILLION POP-TARTS® TOASTER
PASTRIES?”
FOR MORE INFORMATION ABOUT KOZAR’S POP-TARTS® POP ART, PLEASE VISIT THE POP-TARTS®
FACEBOOK PAGE (http://www.facebook.com/kelloggspoptarts).
SOUNDBITES:
Tyler Kozar Graphic Design major, Art Institute of Pittsburgh
Sharon Fross, Dean of the Art Institute of Pittsburgh
Zena Arnold, Sr. Brand Manager for Pop-Tarts
B-ROLL INCLUDES: **Unveiling of Pop-Tarts art including the 14-foot tall tyrannosaurus rex**
Students, friends, and faculty assembled***
VIDEO PROVIDED BY: Kellogg’s
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