Real estate property Marketing - In the event you Focus On Both Paid and Organic Traffic? When hoping to drive more traffic to your websites, one real-estate marketing tactic you can implement is to target both the paid and organic search results. Many agents and brokers shouldn't put money into ads, for your obvious reason why there are a lot of free ways to obtain traffic at the same time. However, when approached using the proper strategies, these options will offer the best way to gain in exposure and increased profits. How about we discuss how both techniques may be used to optimize internet marketing efforts. Why Target Both Organic Results & Paid Ads? To start with, paid ads can typically give you great results even faster. Until you get through to the top a couple of positions in Google for your search term phrases, using Pay per click, Facebook Ads, LinkedIn Ads, etc. can be hugely effective testing platforms to your real estate property marketing plans. This is one of the techniques we used to quickly increase website traffic to your Facebook page, which resulted in a great deal of new clients and visitors to our main blog as well. Google also loves Facebook for organic results, and achieving a very ranked page could have a huge impact on these results. Secondly, once you achieve the top search results, using both platforms gives you maximum exposure. Since paid ads show up on top or right side of Google, you'll be able to dominate a substantial portion of the first page. This gives you authority and credibility. One way that both options can help your real estate property advertising campaign is by providing more raw data. Not only will you manage to monopolize on your own top 3-5 keywords and key phrases, but you will begin to discover a lot more words accessible to you when exploring your results. Your analytics data are able to provide other long lasting variations that one could learn to optimize your web site for organically as well as with a lot more paid ads. Put simply, you expose yourself to an increased search audience. Finally, paid ads also let you research various demographics by testing what ads perform most optimally using your chosen audience. It is possible to tweak each paid campaign to simply target a particular area or age group for example as a way to see what converts best. Given those results, you will be able to tweak your landing pages. Therefore, it's very necessary to consider both real estate marketing techniques to your business. By doing so, you'll be able to increase your exposure and make certain you accomplish the maximum success. Jeff Logue is a full time online marketer and leads generation specialist. He assists agents and brokers nationwide with improving their online property marketing efforts, while continually investing in additional web assets.