Rubric Marketing Research Proposal by yaofenji

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									                                                    Rubric: Marketing Research Proposal

      Criteria              Professional                        Experienced                              Developing                                Novice

Content              All components of the            All components of the                  Most of the marketing research         Many of the marketing
                      marketing research                marketing research proposal             proposal’s components were in           research proposal’s
The information       proposal were complete            were addressed in writing, but          writing; the missing elements           components lacked
contained in and      and in writing.                   some aspects needed further             diminished the proposal’s               sufficient detail to take
communicated by                                         description.                            effectiveness.                          action or were missing
the marketing                                   10                                   9                                                  altogether.
research proposal                                                                                                                 8                                  7
60 points            The marketing research           The marketing research                 The marketing research                 The marketing research
                      proposal’s marketing              proposal’s marketing problem            proposal’s marketing problem            proposal’s marketing
                      problem clearly and               described the focus of the              was difficult to                        problem was incomplete or
                      concisely described the           research well, but some                 follow/understand.                      missing altogether.
                      focus of the research.            clarification was required.                                                                             7
                                                10                                  9                                             8

                     Research objectives were         Research objectives were               The research objectives were           The research objectives
                      clearly identified and            identified and appropriately            difficult to follow/understand.         were not attainable or
                      appropriately described the       described the research                                                          missing.
                      research project goals.           project goals for the most
                                                        part, but some clarification
                                                        was necessary.
                                                10                                                                                                                   7
                                                                                          9                                       8
                     The selected research            The selected research design           The selected research design           The selected research
                      design was clearly stated,        was clearly stated, somewhat            was stated and appropriate for          design was inappropriate
                      explained, and appropriate        explained, and appropriate for          the research project, but no            for the project or missing
                      for the research project.         the research project, but               explanation of the design was           altogether.
                                                        some further explanation was            provided.
                                                        needed.                                                                   8
                                                10                                                                                                                   7
                                                                                     9
                     Data collection method(s)        Data collection method(s)              Data collection method(s) were         Data collection method(s)
                      were clearly identified,          were clearly identified,                identified and appropriate for the      were inappropriate or
                      explained in detail, and          somewhat explained, and                 research project, but no                missing.
                      appropriate for the research      appropriate for the research            explanation was provided.
                      project.                          project, but further detail was
                                                10      required.
                                                                                                                                  8                                  7
                                                                                          9
                                                     Rubric: Marketing Research Proposal

      Criteria                 Professional                        Experienced                             Developing                                Novice

                        The marketing research           For the most part, the               The marketing research                  The marketing research
                         proposal clearly specified        marketing research proposal           proposal did not clearly specify         proposal did not contain a
                         time, personnel, and              clearly specified time,               time, personnel, and supplies            listing of time, personnel,
                         supplies needed to carry          personnel, and supplies               needed to carry out the                  and supplies needed to
                         out the marketing research.       needed to carry out the               marketing research.                      carry out the marketing
                                                           marketing research.                                                            research.
                                                   10                                      9                                                                          7
                                                                                                                                    8
Communication           Information was clear and        Information was clear with           Information was not clear and           Information was too vague
Skills                   easy to understand.               only a few items being difficult      took much effort to understand.          to understand.
                                                  10       to understand.
The ability to                                                                           9                                          8                                   7
express oneself so      Completed marketing              Completed marketing                  Completed marketing research            Completed marketing
as to be understood      research proposal was             research proposal was neat            proposal contained spelling and          research proposal was
by others                neat, grammatically correct,      but contained minor errors.           grammatical errors that were             messy, with many errors in
20 points                and error-free.                                                         distracting.                             spelling and grammar.
                                                  10                                       9                                    8                                  7

Organization            Marketing research               Marketing research proposal          Marketing research proposal             Marketing research
                         proposal components were          components were identified,           components were identified, but          proposal components
The way in which the     clearly identified.               but not always clearly.               not clearly.                             were not identified at all.
information is put                                 10                                      9                                   8                                        7
together
                        Information presented was        Information presented was            Information presented was               Information was difficult to
20 points                logical and easy to follow.       generally logical and easy to         sometimes difficult to follow.           follow and illogical.
                                                    10     follow.                                                                  8                                 7
                                                                                           9

								
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