Title:
The True Cost Of DIY SEO
Word Count:
434
Summary:
Many business owners will try to cut corners and save money when it comes
to search engine optimisation (SEO) but as many have discovered from
bitter experience, this is not always the best idea. DIY SEO has not
always had the desired effect.
Although it may seems that you are saving money, the truth of the matter
is that unless you are an SEO expert you may actually end up doing more
harm than good. The search engines, Google in particular, are extremely
sensitive when i...
Keywords:
impact media, search engine optimisation, diy seo
Article Body:
Many business owners will try to cut corners and save money when it comes
to search engine optimisation (SEO) but as many have discovered from
bitter experience, this is not always the best idea. DIY SEO has not
always had the desired effect.
Although it may seems that you are saving money, the truth of the matter
is that unless you are an SEO expert you may actually end up doing more
harm than good. The search engines, Google in particular, are extremely
sensitive when it comes to white hat and black hat SEO techniques and one
slight mistake may cause your site to be permanently blacklisted!
Clearly, this is to be avoided and would cause a huge inconvenience not
to mention the expense and time involved with creating a new website and
the priceless damage caused to your brand.
We have received calls from many companies asking for answers as to why
their site has disappeared from the search engines; often, the costs
involved to rectify their mistakes far exceeds the initial cost of expert
search engine optimisation.
If you are tempted to 'have a go' yourself, here are a few questions you
should address before attempting to optimise your site:
- How accurate will your keyword research be without access to a
professional tool set?
- How would you identify the most profitable keywords for your site?
- Do you know if the keywords you are targeting are actually searched
for?
- How long would it take you to find relevant directories to submit your
site too?
- How long would it take you to manually submit your website to those
directories?
- Do you know where to establish relevant in-bound links to your site?
- Would you know where to look to find specific statistics in order to
perform competitor analysis?
- Do you have the knowledge or tools to enable you to optimise your site
and have you taken into consideration the fees for all of these?
You need to weigh up how long it will take to realistically research what
you need to do and implement this compared to what you could be spending
that time doing elsewhere to make you money concentrating on your area of
expertise. What might take you two weeks could take a search marketing
expert two days and you need to consider whether this is the most
productive use of your time.
Search engine marketing is a profession and it can take many years to
develop the necessary skills to understand fully what is required. If you
wouldn't consider running your own traditional marketing campaign, why
leave your Internet marketing to chance?