Graphic_Artists_-_Who_Needs_One_When_You_Can_Do_It_Yourself_Online_

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					Title:
Graphic Artists - Who Needs One When You Can Do It Yourself Online?

Word Count:
394

Summary:
Image is everything! Think about it. How many times have you made a
judgment about a company based on the quality of the junk mail that you
have been sent?

Other people make similar judgements, too. Businesses cannot afford to be
thought of as cheapskate in their marketing.

You know that most of your mail goes straight in the trash, and it may
grieve you to spend four times the amount, just for it to be thrown away.

Think of it this way. Every communication you send ...


Keywords:
graphic ratist, graphic design, logo design, company logo, company
stationery


Article Body:
Image is everything! Think about it. How many times have you made a
judgment about a company based on the quality of the junk mail that you
have been sent?

Other people make similar judgements, too. Businesses cannot afford to be
thought of as cheapskate in their marketing.

You know that most of your mail goes straight in the trash, and it may
grieve you to spend four times the amount, just for it to be thrown away.

Think of it this way. Every communication you send is an advertisement
for your business. You have a marketing budget. Think of the design of
your logo and company stationery as marketing, as an investment in the
future of your business.

It is possible to design a logo yourself using free or very low cost
software, you can even design a logo online, but the results are
immediately and obviously amateurish. A company website must be
immediately recognizable with the company logo, colors and other graphic
elements.

It is far better to pay the price and have a professional job done. Your
company image is a vital part of your marketing and if the company logo
and image are scrappy or amateurish, who is going to buy from you? Would
you buy from a company that had a logo that you recognized had been done
using standard graphic fonts such as Wingdings?
A graphic artist will design a logo from scratch, using leading edge
software that can achieve color blends not achievable using lower
specification software. Your artist will incorporate your logo into a
unique set of company graphics that will come to be associated with your
company over time.

How do you find a graphic artist? Ask friends and fellow business people
whom they used. Searching online is another. Elance is an excellent place
to start looking for a graphic artist. You can invite bids for your work
and negotiate with the graphic artist of your choice.

You should always ask to see samples of previous work. The company should
be able to give you a wide choice from work they have completed. Be wary
about making a payment before you see any results. Specify the format
that the work should be given to you. You need to have software that will
open the files, so you can make simple amendments in ten years time.

				
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posted:12/17/2011
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