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					Title:
4 Stages of Website Design

Word Count:
600

Summary:
Stage 1 - Style over substance
The first stage is to design a site that the chief executive officer,
venture capitalists, and ad agencies like to see. There are all types of
"bells and whistles" in this design. An entire site might be a Flash
animated site. Or there might be some beautiful JavaScript mouse over
effects or drop-down menus in the design. It's always a pretty design,
but the message is clear - style over substance.


Keywords:
4,stages,of,website,design


Article Body:
Stage 1 - Style over substance
The first stage is to design a site that the chief executive officer,
venture capitalists, and ad agencies like to see. There are all types of
"bells and whistles" in this design. An entire site might be a Flash
animated site. Or there might be some beautiful JavaScript mouse over
effects or drop-down menus in the design. It's always a pretty design,
but the message is clear - style over substance.

Stage 2 - Designing for online visibility
In Stage 2, the reality of an ineffective web design begins to hit,
usually around 3-6 months after the initial launch. A site will typically
get rejected by many of the major directories, not be indexed by the
major search engines, or not get the traffic or sales that were projected
based on the various types of marketing strategies used. Typically,
that's when companies decide that they will try to hire a professional
online marketer to promote the site. Doorway page companies, in some way,
shape or form, rear their ugly heads. Unfortunately, many web site owners
fall for a doorway page company's pitch because the beautifully designed
site couldn't possibly be the problem with low site traffic. Yahoo might
have rejected a site, or the site might have been listed in Yahoo and the
company cannot understand why they have no description next to their
company name. But in no way would many ad agencies or doorway page
companies want to tell potential clients the truth -- they simply did not
design and write an effective web site -- because it would mean losing
thousands of pounds in business

Stage 3 - Designing for your audience
By Stage 3, after spending an exorbitant amount of money on pretty web
site designs and various marketing strategies, web site owners generally
figure out that they did not design or write an effective Web site for
their target audience. Typically, web site owners will bring in a
usability expert to analyze potential problems and present various
solutions. Bringing in a search engine marketing expert to help with
search-engine friendly web designs &templates early in the design phase
can save a company thousands of pounds in online marketing costs.

Stage 4 - Site redesign
After careful usability and search engine visibility analyses, web site
owners finally have an effective web site. A site that is written, coded
and designed for user friendliness and search engine visibility generally
gets the most traffic and resulting sales because it was written,
programmed, and designed for end users.

Conclusion
Web sites should always be designed with your target audience in mind,
not your own personal preferences. Colours have meaning. Professional
designers understand the psychology of colour and the use of white space
to best project the image your audience wishes to see. (For example, try
not to use the colour red on a financial site.) Understanding the
products/services/information your target audience is searching for is
paramount to designing and maintaining an effective web site. When you
launch a site, you might have to make an educated guess as to what your
target audience wants. After that, tools such as site statistics software
and reporting from site searches tell you exactly what your visitors are
looking for. Then content and marketing strategies can be adjusted
accordingly. Unless the advanced technology clearly benefits end users,
do not use it on your site. If your venture capitalists or CEO's or
lawyers like the site, ask if they are going to spend the thousands or
millions of pounds to keep you in business.

They're not. Your target audience who will ultimately determine the
success or failure of your site.

				
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posted:12/17/2011
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