Alistair Nicholas Bancroft
MSc. Management & Marketing, BA. (Hons). Digital Design & Computer Animation
Business Skills Web marketing tools
Website Management and Optimisation 7+ Years Marketing Experience (B2B / B2C)
Research and Development User interface Architectures
Strategy and Planning Xhtml / CSS / Jquery / PHP
Business Analysis Usability and Accessibility
Project Management Email Marketing and Social Media Strategy
Search Optimisation, Analysis and reporting
Campaign Management / A/B testing
Blogging, SEO and Analytics
Personal Personal
Date of birth: 10/02/1986 Flat 6, 29 Barrington House,
Email address: a.bancroft@manxtt.co.uk Barrington Road,
Mobile: 07841900123 Altrincham, WA14 1HP
Education Education
Postgraduate Degree Undergraduate Degree
Manchester Metropolitan Business School University of Teesside
MSc Management & Marketing BA(hons) Digital Design & Computer Animation
Merit Upper Second Class Degree (2:1)
A-Levels GCSE
Ballakermeen High School, Isle of Man Ballakermeen High School, Isle of Man
360 UCAS Points 12 GCSEs
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Agency Employment Employment History
September 2008 - present Employed in the Digital department in this multi disciplined
Ainsworth & Parkinson marketing communications agency, where I am responsible
Digital Media Director for all digital and online aspects of work undertaken.
Undertake analysis of client’s internal and external marketing
status.
Management of digital projects from initial conception and
critical analysis of clients' online presence focusing on
usability, technical build quality, accessibility, effectiveness of
communication and search engine optimisation, through to
planning and delivery.
Ensuring projects are delivered to specification, on time and
within budget.
Development of website site maps, project schedules and
time delegation through the creation of Gantt charts and
google calendar management.
Develop website architectures and solutions front and back
end, plus bespoke in-house CMS.
Build Xhtml/CSS compliant websites from design through to
development, specialising in build for SEO.
Day-to-day development and management of agency
websites and online services.
Liaison between clients, account management and production
teams in a professional manner, using good communication
skills and background knowledge.
Responsible for social media strategy, and analytical data
management and analysis, including use of analytics software
to track traffic trends.
Creation and monitoring of pay per click campaigns, including
the embedding of conversion codes.
Summer 2007 Under the guidance of Alistair Audsley (Managing Director), I
Solus Strategic undertook work experience at Solus Strategic Advertising
Work Experience Agency.
Supported both the Marketing Communications Manager and
Digital Designer with devising and developing brand
communication strategies for new business clients.
Conducted research for client’s online marketing efforts,
including social media/network development.
Responsible for the development and formation of brand
guidelines for a Treasury Management client, through
which I honed my skills and abilities to work closely with
creative directors.
Summers 2001, 2002 and 2003 Working directly with the Isle of Man Government and various
Premier Print other clients in this fast-paced environment, I undertook
CAD Designer several projects within the Digital Department.
Involved in a broad selection of projects producing press ads,
brochures and annual reports. Edited marketing copy.
Created and managed the studio database.
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Further Employment Employment History
Summer 2007 Responsible for the creation, development and management
Barclays Bank Premier of a project database management system, in response to the
Accounts Management integration of a new business take over.
Assisting customers via the telephone, e-mail, fax and other
technologies providing quality answers and status updates in
a timely manner.
Summer 2006 Responsible for data inputting, liaising with clients and
Cayman National Bank general office duties.
Trust and Company Strengthened my skills in dealing with business customers,
Administrator liaising over the telephone and in person, and in working
accurately under pressure.
Solely responsible for creating and manipulating a safe
custody database to improve, thus secure the way safe
custody files were entered and removed from the Safe.
Summer 2005 Used my background knowledge and understanding to pick
Fort Island Hotel Complex up the use of Sage Line 50 quickly and build up systems for
Accountants Assistant both running of the Castletown Golf Links Hotel and The
Macrie Hotel. Including invoicing, receipts, payment, bank
reconciliation, etc.
Working to a busy schedule undertook several positions
including inputting, filing, processing invoices, and agreeing
payments.
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Software Personal
Proficiency in mainstream software: Windows, Linux, Microsoft Office/Works, OS X.
Proficiency in specialist software: Adobe Creative Suite 5, including Photoshop,
Dreamweaver, Illustrator, Flash, InDesign.
Softimage XSI. Adobe Acrobat PDF. ftp.
Additional Personal
Touch typing at 75+ Words per minute (As of 2009)
Clean full driving license since the age of 16 (Own transport)
Nationality - British (Manx)
Hobbies I have a developed keen interest in art and design in a variety of
mediums; chiefly modern design and illustrations. As a creative
outlet I have been developing websites in my own time. Currently I
manage a number of domains and websites. My websites have
developed from experiments in marketing and advertising to
moderate hands free businesses.
In my spare time I also enjoy keeping active undertaking a variety
of sports, not least football, squash and tennis.
Charitable Activities TransConflict Serbia/UK division – Trustee – Secretary
officer.
Responsible for various secretarial roles, of which include bi-
yearly meetings, minute taking, filling statutory returns, bank
signatory.
Monitoring of online marketing and social media strategies.
Actively manage online brand awareness and Google Adwords
campaign, sponsored by Google grants.
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