Career Coaching
Julia Yates
University of East London
Enabling a person to move toward desired
career goals in a fulfilling manner
People can be helped to make career
decisions and transitions
Choosing work, moving up in a profession,
moving out by choice, finding work after
job loss and planning for the end of paid
work and the beginning of a period of
generativity.
Enable self-reliance in the individual
Focus and Intent
Overlaps 1.
Structure
Overlaps 2.
Contracting
Assessment
Action planning
Career Coaching Life Cycle
Skills
Overlaps 3.
Regulation and training
Differences 1.
Theoretical Underpinnings
Differences 2.
Tools
Differences 3.
GROW
◦ Goals
◦ Reality
◦ Options
◦ Way forward
• VIA-IS
• 24 strengths of character
Tools
Perceptions
Goals
Perceptions 1.
What exactly do we do?
Perceptions 2.
Perceptions that careers advice is for
initial career choice (school at HE) and
coaching is for career changers
Perceptions that careers advice is for the
unsuccessful and coaching for the
successful
Coaching is male, CA is female
Other hunches
Career Coaching Conference
◦ May 17th 20100, UEL, Stratford, London
Career Coaching Post-Graduate Diploma
◦ From September 2011: distance learning
• Contact j.c.yates@uel.ac.uk for details
Further information