Integrating Marketing and Entrepreneurship
with Industrial Design
Industrial Design and Marketing departments will plan, design,
develop, and distribute products to be sold locally, and via their
own designed e-commerce website, providing students with a
concept-to-market entrepreneurial experience.
Will resubmit grant proposal to NCIIA, founded on the premise
that invention, innovation, and entrepreneurship are essential
components of the higher education curriculum and vital to the
nation’s economic future.
Who is currently doing it?
Stanford Institute of Design- Multidisciplinary teaching of design
thinking, methodology, and strategy focused on developing an
innovative culture.
Carnegie Mellon - Integrated Product Development track for MBA
students.
Illinois Institute of Design- Nine-month program leading to a
master of design methods degree, for mid-level managers without
a design background.
Rensselaer- Design faculty co-teaches many classes
MBA elective product design/development courses at Harvard,
Michigan, Northwestern, Georgetown, and oh yeah…
Metropolitan State College of Denver!
The only undergraduate program of its kind in
the U.S.!
Metropolitan State College of Denver!
brand Spankin’ new
"Building relationships through education and innovation.”
When people think of this brand, we want them to think of:
• Student-operated
• Unique Designs
• Exclusive Products
• New designers
• Limited editions
brand SpankinÕnew
brand Spankin’ new
Organizational Chart
Marketing
Industrial Design Mick Jackowski
Ken Phil lips Student Marketers
Dave Klein
Student designers
Website
Product Direct Marketing
Production Management Website Brand
De velopment Student Marketers
Ken Phil lips SIFE De velopment De velopment
Student Designers Darrin Duber-Smith
Local vendors IDSA Contractor Celina Moser
Ken Phil lips
Ben Zastrocky
Dave Klein
Responsibilities
Industrial Design Department Marketing Department
1. Manage product development 1. Manage brand, pricing, and distribution
2. Manage productio n 2. Coordina te direct marketing
3. Contrib ute to website 3. Manage website
Industrial Design students Marketing Students
Product design and develop ment Brand development, strategy and elements
Develop and imp lement direct marketing
Productio n Website Development
Establish relationships w ith manufacturers Build and manage website
brand Spankin’ new
Financial agreement between IND and MKT departments:
MKT: 40% of profits
IND: 40% of profits
Student designer: 10% of profits
Student clubs: 10% of profits
brand Spankin’ new
Our first product:
A stylish and innovative coat rack designed
by Hannah Henry is being used to test our
production methods, website, and brand.
Sells for $107.00
Limited edition only
brand Spankin’ new
Our first product: The financial breakdown.
Sales revenue, selling 107 units: $11,449
Minus
Materials and production: $2,996
Administrative and marketing: $500
total profit: $7,169 average x 50 products
$358,540/sem. profit
brand Spankin’ new
Students involved:
students per semester
IND 2450 Beginning Industrial Design 14-18
IND 3800 Design for Production 12-16
MKT 3140 Direct Marketing Management 15-18
MKT 390A Reputation and Brand Management 10-15
MKT 4520 Seminar in Marketing Management 10-20
Additional new curriculum to be added:
IND 3850 Production Sourcing (Summer) 10-12
MKT 3950 Product Development 15-18
Each semester new designs are created by IND students.
brand Spankin’ new
Financial needs to get continue the work we have started:
$6,000 for marketing of the brand
$8,850 for a professional website
$6,000 for startup materials and manufacturing
$20,850 (estimate)
Potential assistance may come in the form of an NCIIA grant.