Integrating Marketing and Entrepreneurship with Industrial Design Industrial Design and Marketing departments will plan, design, develop, and distribute products to be sold locally, and via their own designed e-commerce website, providing students with a concept-to-market entrepreneurial experience. Will resubmit grant proposal to NCIIA, founded on the premise that invention, innovation, and entrepreneurship are essential components of the higher education curriculum and vital to the nation’s economic future. Who is currently doing it? Stanford Institute of Design- Multidisciplinary teaching of design thinking, methodology, and strategy focused on developing an innovative culture. Carnegie Mellon - Integrated Product Development track for MBA students. Illinois Institute of Design- Nine-month program leading to a master of design methods degree, for mid-level managers without a design background. Rensselaer- Design faculty co-teaches many classes MBA elective product design/development courses at Harvard, Michigan, Northwestern, Georgetown, and oh yeah… Metropolitan State College of Denver! The only undergraduate program of its kind in the U.S.! Metropolitan State College of Denver! brand Spankin’ new "Building relationships through education and innovation.” When people think of this brand, we want them to think of: • Student-operated • Unique Designs • Exclusive Products • New designers • Limited editions brand SpankinÕnew brand Spankin’ new Organizational Chart Marketing Industrial Design Mick Jackowski Ken Phil lips Student Marketers Dave Klein Student designers Website Product Direct Marketing Production Management Website Brand De velopment Student Marketers Ken Phil lips SIFE De velopment De velopment Student Designers Darrin Duber-Smith Local vendors IDSA Contractor Celina Moser Ken Phil lips Ben Zastrocky Dave Klein Responsibilities Industrial Design Department Marketing Department 1. Manage product development 1. Manage brand, pricing, and distribution 2. Manage productio n 2. Coordina te direct marketing 3. Contrib ute to website 3. Manage website Industrial Design students Marketing Students Product design and develop ment Brand development, strategy and elements Develop and imp lement direct marketing Productio n Website Development Establish relationships w ith manufacturers Build and manage website brand Spankin’ new Financial agreement between IND and MKT departments: MKT: 40% of profits IND: 40% of profits Student designer: 10% of profits Student clubs: 10% of profits brand Spankin’ new Our first product: A stylish and innovative coat rack designed by Hannah Henry is being used to test our production methods, website, and brand. Sells for $107.00 Limited edition only brand Spankin’ new Our first product: The financial breakdown. Sales revenue, selling 107 units: $11,449 Minus Materials and production: $2,996 Administrative and marketing: $500 total profit: $7,169 average x 50 products $358,540/sem. profit brand Spankin’ new Students involved: students per semester IND 2450 Beginning Industrial Design 14-18 IND 3800 Design for Production 12-16 MKT 3140 Direct Marketing Management 15-18 MKT 390A Reputation and Brand Management 10-15 MKT 4520 Seminar in Marketing Management 10-20 Additional new curriculum to be added: IND 3850 Production Sourcing (Summer) 10-12 MKT 3950 Product Development 15-18 Each semester new designs are created by IND students. brand Spankin’ new Financial needs to get continue the work we have started: $6,000 for marketing of the brand $8,850 for a professional website $6,000 for startup materials and manufacturing $20,850 (estimate) Potential assistance may come in the form of an NCIIA grant.
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