An MBA-Nonprofit Connection 2009 Summer Job Announcement
Function Consulting (internal)
Job Title Summer Associate, PBS Ventures (2 positions)
Location Arlington, VA
App. Deadline March 20, 2009
Start Date TBD
Salary $600/wk. (Note: Find out if you are eligible for a supplemental grant from your
school’s internship fund.)
PBS, with its 356 member stations, offers Americans from every walk of life the opportunity to explore
new ideas and new worlds through television and online content. Each month, PBS reaches more than
115 million people on-air and online, inviting them to experience the worlds of science, history, nature
and public affairs; hear diverse viewpoints; and take front row seats to world-class drama and
performances. PBS’ broad array of programs has been consistently honored by the industry’s most
coveted award competitions.
PBS Ventures is seeking two Summer Associates to join our business development team. Our division
leads the revenue-generating activities for PBS in support of the mission of public broadcasting.
Current lines of business include consumer and educational DVD sales, digital media distribution,
international broadcast sales and licensing, educational games, on-line sponsorship, and
licensing/cause marketing. We will define a final project based on the summer associates’ interests
and PBS's needs. Project options include:
Business Development: Make recommendations which maximize overall net income for our DVD
and digital video sales business, including developing a metrics dashboard, identifying best
practices for video streaming on PBS.org versus on third-party syndication sites, and evaluating
return on investment on program acquisition.
Organizational Strategy: Serve as an internal consultant to develop and refine workflow processes
between two regional offices in marketing, operations and sales. Make recommendations which
improve resource allocation and increase cross-departmental communication.
Consumer Marketing: Evaluate and identify potential consumer market segments for home video
or on-line games including building business cases to create senior management support (e.g.,
rationale for effort, size of opportunity, and specific action steps).
Corporate Marketing: Examine marketplace and best practices for corporate/non-profit
partnerships; draft a proposal for increasing PBS corporate partnership opportunities including
recommendations for the right approach and scale, a prospect list, and what kind of assets should
be leveraged or developed.
Mobile Platforms: Develop recommendations and evaluate possible models for entry into mobile
content delivery through research, competitive analysis, evaluating industry trends, and potential
partnerships or acquisitions.
All of these projects will require a similar research approach, including a combination of competitive
analysis, interviews, and quantitative analysis. Final deliverables will include a report to the Senior
Vice President of PBS Ventures Andrew Russell and other PBS executives.
Andrea Downing, Co-President, PBS Distribution
Loren Mayor, Vice President, Corporate Partnerships
Andrew Russell, Senior Vice President, PBS Ventures
Andrea oversees the organization’s multi-million dollar video enterprise across all distribution
channels, including retail, direct to consumer and education, both domestically and internationally.
She also manages PBS’ activities in the areas of digital distribution and business development. Prior to
joining PBS in 2001, Andrea was in the Consumer Products group at Discovery Communications for 6
years. She holds a BA from Michigan State University in Business, Materials and Logistics
Loren manages on-air sponsorship, online sponsorship, licensing, and corporate partnerships. Prior to
coming to PBS, she worked for four years at CPB, where she worked on strategy, research and policy
issues facing both public television and public radio stations. Prior to that, Loren was a management
consultant with McKinsey and Company, focusing in the non-profit and media sectors. Loren has a
Ph.D from Northwestern and a BA from the University of Chicago.
Andy is responsible for one of the major operating areas of PBS, PBS Ventures, which includes PBS
Distribution, corporate underwriting and sponsorship, licensing, partnerships, and business
development. He came to PBS in 2007 from CPB, where he oversaw strategic planning, TV and radio
programming, new media, and local station programs. Prior to that, he worked for Accenture and
PriceWaterhouseCoopers in their strategy practices focusing on the media and high technology
industries. Andy holds an MBA from Stanford and a Master's of Public Affairs from Princeton.
MBA candidate (required)
Highly organized, detail-oriented, creative thinker
Team player with the skills to manage a project through to completion
Excellent communications skills
Interest in media and new ventures is desired
Experience in marketing or consumer products is helpful but not required
Application deadline: March 20, 2009. E-mail cover letter and resume to Mr. Andrew Russell c/o The
MBA-Nonprofit Connection at firstname.lastname@example.org. Please send the cover letter and
resume as separate Word or .pdf attachments, labeled as follows: PBS-[your last name]-Cover.doc
and PBS-[your last name]-Resume.doc. The MNC will confirm receipt of your application and promptly
forward it to PBS. In your cover letter, highlight aspects of your experience that are relevant for this
job, including volunteer service, and explain why you are interested in working with this organization.
(For advice on preparing applications for nonprofit jobs, visit www.mnconnection.org.) This job
announcement is being posted at your school through your school's partnership with the MNC.