Writing your Business Plan: Vision Statement
Getting your company's vision statement right is crucial to its success. It must not be confused
with your company's mission statement. Your mission statement states why your business
exists. Your vision statement should state where you want to take your business.
Your vision statement should represent your aspirations, it is the framework for all of your
strategic planning. Your vision statement needs to be both obtainable and ambitious. As
a business owner, your vision statement must embody the passion that you have for your
business. A great vision statement can help you find the right employee's and help attract
investment in your business.
When thinking of your vision statement think where you want to take your business in the
next 3,5 or even 10 years.
Things to consider:
1. How can you improve your product?
2. Can you increase your market share?
3. Can you become the leader in your market?
4. Can you expand your company into new markets?
5. How much will your business turnover?
The only constraint you have when you are writing your vision statement is that it falls within
the remit of your mission statement.
Below are the vision statements from some of the most successful companies in the world.
To develop a perfect search engine.
Proctor & Gamble (P&G)
To provide branded products and services of superior quality and value that improve the lives
of the world’s consumers.
Apple is committed to bringing the best personal computing experience to students,
educators, creative professionals and consumers around the world through its innovative
hardware, software and Internet offerings.
To become most successful premium manufacturer in the car industry.
Create experiences that combine the magic of software with the power of Internet services
across a world of devices
To be the most creative organisation in the world.
Try and limit your vision statement to one or two sentences and remember vision statements
should inspire and attract employees, investors and customers.