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Fiscal year ends in December. USD in millions except per share data.

Amazon.com Inc. (AMZN) Income Statement

2005 2006 2007 2008 2009

Revenue $ 8,490 $ 10,711 $ 14,835 $ 19,166 $ 24,509

Cost of revenue $ 6,451 $ 8,255 $ 11,482 $ 14,896 $ 18,978

Gross profit $ 2,039 $ 2,456 $ 3,353 $ 4,270 $ 5,531

Operating expenses

Sales, General and administrative $ 1,156 $ 1,405 $ 1,880 $ 2,395 $ 4,300

Other operating expenses $ 451 $ 662 $ 818 $ 1,033 $ 102

Total operating expenses $ 1,607 $ 2,067 $ 2,698 $ 3,428 $ 4,402

Operating income $ 432 $ 389 $ 655 $ 842 $ 1,129

Interest Expense $ 92 $ 78 $ 77 $ 71 $ 34

Other income (expense) $ 88 $ 66 $ 82 $ 130 $ 66

Income before income taxes $ 428 $ 377 $ 660 $ 901 $ 1,161

Provision for income taxes $ 95 $ 187 $ 184 $ 247 $ 253

Other income $ (9) $ (6)

Net income from continuing operations $ 333 $ 190 $ 476 $ 645 $ 902

Cumulative effect of accounting changes $ 26

Net income $ 359 $ 190 $ 476 $ 645 $ 902

Net income available to common shareholders $ 359 $ 190 $ 476 $ 645 $ 902

Earnings per share

Basic $ 1 $ 0 $ 1 $ 2 $ 2

Diluted $ 1 $ 0 $ 1 $ 1 $ 2

Weighted average shares outstanding

Basic $ 412 $ 416 $ 413 $ 423 $ 433

Diluted $ 426 $ 424 $ 424 $ 432 $ 442

Cap spending $ 204 $ 216 $ 224 $ 333 $ 373

Common Size Income Statement

2005 2006 2007 2008 2009

Revenue 100% 100% 100% 100% 100%

Cost of revenue 76% 77% 77% 78% 77%

Gross profit 24% 23% 23% 22% 23%

Operating expenses 0% 0% 0% 0% 0%

Sales, General and administrative 14% 13% 13% 12% 18%

Other operating expenses 5% 6% 6% 5% 0%

Total operating expenses 19% 19% 18% 18% 18%

Operating income 5% 4% 4% 4% 5%

Interest Expense 1% 1% 1% 0% 0%

Other income (expense) 1% 1% 1% 1% 0%

Income before income taxes 5% 4% 4% 5% 5%

Provision for income taxes 1% 2% 1% 1% 1%

Other income 0% 0% 0% 0% 0%

Net income from continuing operations 4% 2% 3% 3% 4%



Percentage change analysis

2005 2006 2007 2008 2009

Revenue 26% 39% 29% 28%

Cost of revenue 28% 39% 30% 27%

Gross profit 20% 37% 27% 30%

Operating expenses

Sales, General and administrative 22% 34% 27% 80%

Other operating expenses 47% 24% 26% -90%

Total operating expenses 29% 31% 27% 28%

Operating income -10% 68% 29% 34%

Interest Expense -15% -1% -8% -52%

Other income (expense) -25% 24% 59% -49%

Income before income taxes -12% 75% 37% 29%

Provision for income taxes 97% -2% 34% 2%

Other income -33%

Net income from continuing operations -43% 151% 36% 40%

Cumulative effect of accounting changes -100%

Net income -47% 151% 36% 40%

Net income avail to com shareholders -47% 151% 36% 40%

Earnings per share

Basic -47% 150% 32% 37%

Diluted -46% 149% 33% 37%

Weighted average shares outstanding

Basic 1% -1% 2% 2%

Diluted 0% 0% 2% 2%

Cap spending 6% 4% 49% 12%

Fiscal year ends in December. USD in millions except per share data.

Amazon.com Inc. (AMZN) Balance Sheet

2005 2006 2007 2008 2009

Assets

Current assets

Cash and cash equivalents $ 1,013 $ 1,022 $ 2,539 $ 2,769 $ 3,444

Short-term investments $ 987 $ 997 $ 573 $ 958 $ 2,922

Total cash $ 2,000 $ 2,019 $ 3,112 $ 3,727 $ 6,366

Receivables $ 274 $ 399 $ 705 $ 827 $ 988

Inventories $ 566 $ 877 $ 1,200 $ 1,399 $ 2,171

Deferred income taxes $ 89 $ 78 $ 147 $ 204 $ 272

Total current assets $ 2,929 $ 3,373 $ 5,164 $ 6,157 $ 9,797

Non-current assets

Property, plant and equipment

Other properties $ 571 $ 824 $ 1,023 $ 1,409 $ 1,915

Property and equipment, at cost $ 571 $ 824 $ 1,023 $ 1,409 $ 1,915

Accumulated Depreciation $ (223) $ (367) $ (480) $ (555) $ (625)

Property, plant and equipment, net $ 348 $ 457 $ 543 $ 854 $ 1,290

Goodwill $ 195 $ 222 $ 438 $ 1,234

Intangible assets $ 159

Deferred income taxes $ 223 $ 199 $ 260 $ 145 $ 18

Other long-term assets $ 37 $ 139 $ 296 $ 720 $ 1,474

Total non-current assets $ 767 $ 990 $ 1,321 $ 2,157 $ 4,016

Total assets $ 3,696 $ 4,363 $ 6,485 $ 8,314 $ 13,813

Liabilities and stockholders' equity

Liabilities

Current liabilities

Short-term debt $ 59

Accounts payable $ 1,366 $ 1,816 $ 2,795 $ 3,594 $ 5,605

Accrued liabilities $ 563 $ 716 $ 919 $ 1,093 $ 1,759

Total current liabilities $ 1,929 $ 2,532 $ 3,714 $ 4,746 $ 7,364

Non-current liabilities

Long-term debt $ 1,521 $ 1,247 $ 1,282 $ 409 $ 109

Other long-term liabilities $ 153 $ 292 $ 487 $ 1,083

Total non-current liabilities $ 1,521 $ 1,400 $ 1,574 $ 896 $ 1,192

Total liabilities $ 3,450 $ 3,932 $ 5,288 $ 5,642 $ 8,556

Stockholders' equity

Common stock $ 4 $ 4 $ 4 $ 4 $ 5

Additional paid-in capital $ 2,263 $ 2,517 $ 3,063 $ 4,121 $ 5,736

Retained earnings $ (2,027) $ (1,837) $ (1,375) $ (730) $ 172

Treasury stock $ (252) $ (500) $ (600) $ (600)

Accumulated other comprehensive income $ 6 $ (1) $ 5 $ (123) $ (56)

Total stockholders' equity $ 246 $ 431 $ 1,197 $ 2,672 $ 5,257

Total liabilities and stockholders' equity $ 3,696 $ 4,363 $ 6,485 $ 8,314 $ 13,813



Common Size Balance Sheet Statement

2005 2006 2007 2008 2009

Assets

Current assets

Cash and cash equivalents 27% 23% 39% 33% 25%

Short-term investments 27% 23% 9% 12% 21%

Total cash 54% 46% 48% 45% 46%

Receivables 7% 9% 11% 10% 7%

Inventories 15% 20% 19% 17% 16%

Deferred income taxes 2% 2% 2% 2% 2%

Total current assets 79% 77% 80% 74% 71%

Non-current assets 0% 0% 0% 0% 0%

Property, plant and equipment 0% 0% 0% 0% 0%

Other properties 15% 19% 16% 17% 14%

Property and equipment, at cost 15% 19% 16% 17% 14%

Accumulated Depreciation -6% -8% -7% -7% -5%

Property, plant and equipment, net 9% 10% 8% 10% 9%

Goodwill 0% 4% 3% 5% 9%

Intangible assets 4% 0% 0% 0% 0%

Deferred income taxes 6% 5% 4% 2% 0%

Other long-term assets 1% 3% 5% 9% 11%

Total non-current assets 21% 23% 20% 26% 29%

Total assets 100% 100% 100% 100% 100%

Liabilities and stockholders' equity

Liabilities

Current liabilities 0% 0% 0% 0% 0%

Short-term debt 0% 0% 0% 1% 0%

Accounts payable 37% 42% 43% 43% 41%

Accrued liabilities 15% 16% 14% 13% 13%

Total current liabilities 52% 58% 57% 57% 53%

Non-current liabilities 0% 0% 0% 0% 0%

Long-term debt 41% 29% 20% 5% 1%

Other long-term liabilities 0% 4% 5% 6% 8%

Total non-current liabilities 41% 32% 24% 11% 9%

Total liabilities 93% 90% 82% 68% 62%

Stockholders' equity 0% 0% 0% 0% 0%

Common stock 0% 0% 0% 0% 0%

Additional paid-in capital 61% 58% 47% 50% 42%

Retained earnings -55% -42% -21% -9% 1%

Treasury stock 0% -6% -8% -7% -4%

Accumulated other comprehensive income 0% 0% 0% -1% 0%

Total stockholders' equity 7% 10% 18% 32% 38%

Total liabilities and stockholders' equity 100% 100% 100% 100% 100%

Amazon.com Inc. (AMZN) Statement of Cash Flow

Fiscal year ends in December. USD in millions except per share data. 2005 2006 2007

Cash Flows From Operating Activities

Net income 359 190 476

Depreciation & amortization 121 25 35

Investments losses (gains)

Deferred income taxes 70 22 -99

Stock based compensation

Accounts receivable

Inventory -104 -282 -303

Accrued liabilities

Other working capital 257 746 1346

Other non-cash items 30 1 -50

Net cash provided by operating activities 733 702 1405

Cash Flows From Investing Activities

Investments in property, plant, and equipment -204 -216 -224

Acquisitions, net -24 -32 -75

Purchases of investments -1386 -1930 -930

Sales/Maturities of investments 836 1845 1271

Net cash used for investing activities -778 -333 42

Cash Flows From Financing Activities

Long-term debt issued

Long-term debt repayment

Excess tax benefit from stock based compensation

Common stock issued 66 35 91

Repurchases of treasury stock -252 -248

Other financing activities -259 -183 207

Net cash provided by (used for) financing activities -193 -400 50

Effect of exchange rate changes -52 40 20

Net change in cash -290 9 1517

Cash at beginning of period 1303 1013 1022

Cash at end of period 1013 1022 2539

Free Cash Flow

Operating cash flow 733 702 1405

Capital expenditure -204 -216 -224

Free cash flow 529 486 1181

Supplemental schedule of cash flow data

Cash paid for income taxes

Cash paid for interest

2008 2009



645 902

287 378

-4

-5 81

341

-481

-232 -531

300

946 2324

56 -17

1697 3293



-333 -373

-494 -40

-1677 -3890

1305 1966

-1199 -2337



87

-472

105

11

-100

-109

-198 -280

-70 -1

230 675

2539 2769

2769 3444



1697 3293

-333 -373

1364 2920



48

32

Amazon.com

Note: Blue numbers indicate numerical input by user



Forecast of Free Cash Flows for Amazon

Forecast

Parameters used in forecast Parameters 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020



Growth rate of revenues 26.2% 39.0% 29.0% 28.0% 28.0% 28.0% 20% 20% 15% 15% 10% 8% 8% 8% 6%

Cost of sales as % of revenues 77% 76% 77% 77% 78% 77% 77% 77% 77% 77% 77% 77% 77% 77% 77% 77% 77%

SG&A as % of revenues 15% 14% 13% 13% 12% 18% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%

Other expenses as % of revenues 3% 18.9% 6.2% 5.5% 5.4% 0.4% 3.0% 3.0% 3.0% 3.0% 3.0% 3.0% 3.0% 3.0% 3.0% 3.0% 3.0%

Total operating expenses 18.0% 18.9% 19.3% 18.2% 21.2% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0%

Depreciation as % of revenues 1.5% 1.4% 0.2% 0.2% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5%

Effective tax rate 21.8% 22.2% 49.6% 27.9% 27.4% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8%

Current assets other than cash as % revenues 4.50% 22.6% 21.9% 17.7% 17.7% 25.9% 4.5% 4.5% 4.5% 5% 5% 5% 5% 5% 5% 5% 5%

Current liabilities as % of revenues 25% 22.7% 23.6% 25.0% 24.8% 30.0% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

Net P&E as % revenue 4% 4.1% 4.3% 3.7% 4.5% 5.3% 4% 4% 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04

Net P&E as % following year revenue 3.5% 3.2% 3.1% 2.8% 2.7% 2.5% 3.5% 3.5% 4% 4% 4% 4% 4% 4% 4% 4% 4%

Growth rate of net P&E 40% 31.3% 18.8% 57.3% 51.1% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40%



For FCFE calculations

Debt to Total Liabilities and Net Worth 25% 35.8% 29.7% 27.8% 13.4% 21.1% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

Interest rate 4% 0.0% 5.6% 4.9% 7.9% 2.9% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4%

Effective tax rate for interest 38.70% 38.5% 38.5% 38.7% 38.5% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7%









Free cash flows to the firm (FCFF) 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020



Revenue Forecasts $ 8,490 $ 10,711 $ 14,835 $ 19,166 $ 24,509 $ 31,372 $ 51,399 $ 61,679 $ 74,015 $ 85,117 $ 97,884 $ 107,673 $ 116,287 $ 125,590 $ 135,637 $ 143,775

Cost of sales $ 6,451 $ 8,255 $ 11,482 $ 14,896 $ 18,978 $ 24,156 $ 39,577 $ 47,493 $ 56,991 $ 65,540 $ 75,371 $ 82,908 $ 89,541 $ 96,704 $ 104,440 $ 110,707

SG&A expenses $ 1,156 $ 1,405 $ 1,880 $ 2,395 $ 4,300 $ 4,706 $ 7,710 $ 9,252 $ 11,102 $ 12,768 $ 14,683 $ 16,151 $ 17,443 $ 18,838 $ 20,346 $ 21,566

Other operating expenses $ 451 $ 662 $ 818 $ 1,033 $ 102 $ 941 $ 1,542 $ 1,850 $ 2,220 $ 2,554 $ 2,937 $ 3,230 $ 3,489 $ 3,768 $ 4,069 $ 4,313

Total Operating expenses $ 1,607 $ 2,067 $ 2,698 $ 4,061 $ 4,402 $ 4,402 $ 4,402 $ 4,402 $ 4,402 $ 4,402 $ 4,402 $ 4,402 $ 4,402 $ 4,402 $ 4,402 $ 4,402

Depreciation and amortization $ 121 $ 25 $ 35 $ 287 $ 378 $ 232 $ 424 $ 389 $ 466 $ 536 $ 617 $ 678 $ 733 $ 791 $ 855 $ 906

Net Income $ 359 $ 190 $ 476 $ 645 $ 902 $ 3,219 $ 5,229 $ 6,396 $ 7,675 $ 8,827 $ 10,151 $ 11,166 $ 12,059 $ 13,024 $ 14,066 $ 14,909

Other income $ 5 $ 59 $ 32

Tax rate $ 0 $ 0 $ 0 $ 0 $ 0

EBIT $ 480 $ 215 $ 511 $ 932 $ 1,280 $ 3,219 $ 5,229 $ 6,396 $ 7,675 $ 8,827 $ 10,151 $ 11,166 $ 12,059 $ 13,024 $ 14,066 $ 14,909

EBIT(1-t) $ 373 $ 108 $ 369 $ 677 $ 1,001 $ 2,517 $ 4,089 $ 5,002 $ 6,002 $ 6,902 $ 7,938 $ 8,732 $ 9,430 $ 10,184 $ 10,999 $ 11,659

Depreciation and amortization $ 121 $ 25 $ 35 $ 287 $ 378 $ 232 $ 424 $ 389 $ 466 $ 536 $ 617 $ 678 $ 733 $ 791 $ 855 $ 906

After-tax EBITDA $ 494 $ 133 $ 404 $ 964 $ 1,379 $ 2,749 $ 4,514 $ 5,390 $ 6,468 $ 7,439 $ 8,554 $ 9,410 $ 10,163 $ 10,976 $ 11,854 $ 12,565





Change in net working capital

Current assets less cash $ 1,916 $ 2,351 $ 2,625 $ 3,388 $ 6,353 $ 1,412 $ 2,313 $ 2,776 $ 3,331 $ 3,830 $ 4,405 $ 4,845 $ 5,233 $ 5,652 $ 6,104 $ 6,470

Prior year C.A. less cash $ 1,916 $ 2,351 $ 2,625 $ 3,388 $ 3,388 $ 1,412 $ 2,313 $ 2,776 $ 3,331 $ 3,830 $ 4,405 $ 4,845 $ 5,233 $ 5,652 $ 6,104

Change in current assets less cash $ 435 $ 274 $ 763 $ 2,965 $ (1,976) $ 901 $ 463 $ 555 $ 500 $ 575 $ 440 $ 388 $ 419 $ 452 $ 366



Current liabilities $ 1,929 $ 2,532 $ 3,714 $ 4,746 $ 7,364 $ 7,843 $ 12,850 $ 15,420 $ 18,504 $ 21,279 $ 24,471 $ 26,918 $ 29,072 $ 31,397 $ 33,909 $ 35,944

Prior year C.L. $ 1,929 $ 2,532 $ 3,714 $ 4,746 $ 4,746 $ 7,843 $ 12,850 $ 15,420 $ 18,504 $ 21,279 $ 24,471 $ 26,918 $ 29,072 $ 31,397 $ 33,909

Change in current liabilities $ 603 $ 1,182 $ 1,032 $ 2,618 $ 3,097 $ 5,007 $ 2,570 $ 3,084 $ 2,776 $ 3,192 $ 2,447 $ 2,153 $ 2,326 $ 2,512 $ 2,035

Change in non-cash W.C. $ 168 $ 908 $ 269 $ (347) $ (5,073) $ (4,106) $ (2,107) $ (2,529) $ (2,276) $ (2,617) $ (2,007) $ (1,766) $ (1,907) $ (2,060) $ (1,668)



Gross capital expenditures

Net P&E $ 348 $ 457 $ 543 $ 854 $ 1,290 $ 2,358 $ 2,159 $ 2,591 $ 2,979 $ 3,426 $ 3,769 $ 4,070 $ 4,396 $ 4,747 $ 5,032 $ -

Prior year Net P&E $ 571 $ 824 $ 1,023 $ 1,409 $ 1,290 $ 2,358 $ 2,159 $ 2,591 $ 2,979 $ 3,426 $ 3,769 $ 4,070 $ 4,396 $ 4,747 $ 5,032

Change in Net P&E $ (114) $ (281) $ (169) $ (119) $ 1,068 $ (199) $ 432 $ 389 $ 447 $ 343 $ 301 $ 326 $ 352 $ 285 $ (5,032)

Add depreciation $ 25 $ 35 $ 287 $ 378 $ 232 $ 424 $ 389 $ 466 $ 536 $ 617 $ 678 $ 733 $ 791 $ 855 $ 906

Gross capital expenditures $ - $ (89) $ (246) $ 118 $ 259 $ 1,300 $ 225 $ 820 $ 855 $ 983 $ 959 $ 980 $ 1,058 $ 1,143 $ 1,139 $ (4,126)



FCFF $ 54 $ (258) $ 577 $ 1,467 $ 6,522 $ 8,394 $ 6,677 $ 8,142 $ 8,732 $ 10,213 $ 10,437 $ 10,870 $ 11,740 $ 12,774 $ 18,360



Free cash flows to equity (FCFE) $ 2,005 $ 2,006 $ 2,007 $ 2,008 $ 2,009 $ 2,001 $ 2,002 $ 2,003 $ 2,004 $ 2,005 $ 2,006 $ 2,007 $ 2,008 $ 2,009 $ 2,010 $ 2,011

FCFF $ 54 $ (258) $ 577 $ 1,467 $ 6,522 $ 8,394 $ 6,677 $ 8,142 $ 8,732 $ 10,213 $ 10,437 $ 10,870 $ 11,740 $ 12,774 $ 18,360

Debt and other non-current liabilities $ 1,521 $ 1,400 $ 1,574 $ 896 $ 1,192 $ 573 $ (504) $ (922) $ (1,457) $ (1,915) $ (2,483) $ (2,910) $ (3,270) $ (3,659) $ (4,102) $ (5,777)

Prior year debt and other non-current liab. $ 1,521 $ 1,400 $ 1,574 $ 896 $ 1,574 $ 573 $ (504) $ (922) $ (1,457) $ (1,915) $ (2,483) $ (2,910) $ (3,270) $ (3,659) $ (4,102)

Net increase (add) $ (121) $ 174 $ (678) $ 296 $ (1,001) $ (1,076) $ (419) $ (535) $ (457) $ (569) $ (426) $ (360) $ (389) $ (444) $ (1,675)

Interest before tax $ 78 $ 77 $ 71 $ 34 $ 23 $ (20) $ (37) $ (58) $ (77) $ (99) $ (116) $ (131) $ (146) $ (164) $ (231)

Subtract after-tax interest expense $ 48 $ 47 $ 44 $ 21 $ 14 $ (12) $ (23) $ (36) $ (47) $ (61) $ (71) $ (80) $ (90) $ (101) $ (142)

FCFE $ (115) $ (132) $ (145) $ 1,742 $ 5,507 $ 7,330 $ 6,281 $ 7,643 $ 8,321 $ 9,705 $ 10,082 $ 10,590 $ 11,441 $ 12,431 $ 16,826









FCFE = FCFF - Interest Exp (1-t) - Principal repayments + new debt issues - preferred dividends

Amazon.com

Note: Blue numbers indicate numerical input by user



Forecast of Free Cash Flows for Amazon

Forecast

Parameters used in forecast Parameters 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020



Growth rate of revenues 26.2% 39.0% 29.0% 28.0% 30.0% 34.1% 29.2% 26.4% 25.0% 24.1% 10.0% 8% 8% 4% 4%

Cost of sales as % of revenues 77% 76% 77% 77% 78% 77% 77% 77% 77% 77% 77% 77% 77% 77% 77% 77% 77%

Total operating expenses 18.0% 18.9% 19.3% 18.2% 21.2% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0%

Depreciation as % of revenues 1.5% 1.4% 0.2% 0.2% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5%

Effective tax rate 21.8% 22.2% 49.6% 27.9% 27.4% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8%

Current assets other than cash as % revenues 20% 22.6% 21.9% 17.7% 17.7% 25.9% 20.0% 20.0% 20.0% 20.0% 20.0% 20.0% 20.0% 20.0% 20.0% 20.0% 20%

Current liabilities as % of revenues 25% 22.7% 23.6% 25.0% 24.8% 30.0% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

Net P&E as % revenue 4% 4.1% 4.3% 3.7% 4.5% 5.3% 4% 4% 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04

Net P&E as % following year revenue 3.5% 3.2% 3.1% 2.8% 2.5% 2.8% 3.5% 3.5% 4% 4% 4% 4% 4% 4% 4% 4% 4%

Growth rate of net P&E 40% 31.3% 18.8% 57.3% 51.1% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40%



For FCFE calculations

Debt to Total Liabilities and Net Worth 25% 35.8% 29.7% 27.8% 13.4% 21.1% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

Interest rate 4% 0.0% 5.6% 4.9% 7.9% 2.9% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4%

Effective tax rate for interest 38.70% 38.5% 38.5% 38.7% 38.5% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7%









Free cash flows to the firm (FCFF) 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020



Net Revenue $ 8,490 $ 10,711 $ 14,835 $ 19,166 $ 24,509 $ 33,899 $ 45,457 $ 58,708 $ 74,234 $ 92,816 $ 115,222 $ 126,744 $ 136,884 $ 147,834 $ 153,748 $ 159,898

North America $ 4,711 $ 5,869 $ 8,095 $ 10,228 $ 12,828 $ 17,743 $ 24,435 $ 31,111 $ 38,648 $ 47,149 $ 56,866 $ 59,343 $ 56,811 $ 52,708 $ 44,923 $ 35,403

International $ 3,779 $ 4,842 $ 6,740 $ 8,938 $ 11,681 $ 16,156 $ 21,022 $ 27,597 $ 35,586 $ 45,667 $ 58,356 $ 67,401 $ 80,073 $ 95,126 $ 108,824 $ 124,495



Cost of sales $ 6,451 $ 8,255 $ 11,482 $ 14,896 $ 18,978 $ 26,102 $ 35,002 $ 45,205 $ 57,160 $ 71,468 $ 88,721 $ 97,593 $ 105,400 $ 113,833 $ 118,386 $ 123,121

Gross Margin $ 2,039 $ 2,456 $ 3,353 $ 4,270 $ 5,530 $ 7,797 $ 10,455 $ 13,503 $ 17,074 $ 21,348 $ 26,501 $ 29,151 $ 31,483 $ 34,002 $ 35,362 $ 36,776

Total Operating expenses $ 1,607 $ 2,067 $ 2,698 $ 4,061 $ 4,402 $ 6,102 $ 8,182 $ 10,567 $ 13,362 $ 16,707 $ 20,740 $ 22,814 $ 24,639 $ 26,610 $ 27,675 $ 28,782

Depreciation and amortization $ 121 $ 25 $ 35 $ 287 $ 378 $ 232 $ 424 $ 370 $ 468 $ 585 $ 726 $ 798 $ 862 $ 931 $ 969 $ 1,007

Net Income $ 359 $ 190 $ 476 $ 645 $ 902 $ 1,445 $ 2,649 $ 3,629 $ 4,831 $ 6,179 $ 7,789 $ 5,539 $ 5,982 $ 6,460 $ 6,719 $ 6,988

Other income $ 5 $ 59 $ 32

Tax rate $ 0 $ 0 $ 0 $ 0 $ 0 $ 7,797 $ 10,455 $ 13,503

EBIT $ 480 $ 215 $ 511 $ 932 $ 1,280 $ 1,677 $ 3,073 $ 3,999 $ 5,299 $ 6,764 $ 8,515 $ 6,337 $ 6,844 $ 7,392 $ 7,687 $ 7,995

EBIT(1-t) $ 373 $ 108 $ 369 $ 677 $ 1,001 $ 1,312 $ 2,403 $ 3,127 $ 4,144 $ 5,289 $ 6,659 $ 4,956 $ 5,352 $ 5,780 $ 6,012 $ 6,252

Depreciation and amortization $ 121 $ 25 $ 35 $ 287 $ 378 $ 548 $ 630 $ 662 $ 695 $ 729 $ 766 $ 798 $ 862 $ 931 $ 969 $ 1,007

After-tax EBITDA $ 494 $ 133 $ 404 $ 964 $ 1,379 $ 1,860 $ 3,033 $ 3,789 $ 4,839 $ 6,018 $ 7,425 $ 5,754 $ 6,215 $ 6,712 $ 6,980 $ 7,259





Change in net working capital

Current assets less cash $ 1,916 $ 2,351 $ 2,625 $ 3,388 $ 6,353 $ 6,780 $ 9,091 $ 11,742 $ 14,847 $ 18,563 $ 23,044 $ 25,349 $ 27,377 $ 29,567 $ 30,750 $ 31,980

Prior year C.A. less cash $ 1,916 $ 2,351 $ 2,625 $ 3,388 $ 3,388 $ 6,780 $ 9,091 $ 11,742 $ 14,847 $ 18,563 $ 23,044 $ 25,349 $ 27,377 $ 29,567 $ 30,750

Change in current assets less cash $ 435 $ 274 $ 763 $ 2,965 $ 3,392 $ 2,312 $ 2,650 $ 3,105 $ 3,716 $ 4,481 $ 2,304 $ 2,028 $ 2,190 $ 1,183 $ 1,230



Current liabilities $ 1,929 $ 2,532 $ 3,714 $ 4,746 $ 7,364 $ 8,475 $ 11,364 $ 14,677 $ 18,559 $ 23,204 $ 28,806 $ 31,686 $ 34,221 $ 36,959 $ 38,437 $ 39,974

Prior year C.L. $ 1,929 $ 2,532 $ 3,714 $ 4,746 $ 4,746 $ 8,475 $ 11,364 $ 14,677 $ 18,559 $ 23,204 $ 28,806 $ 31,686 $ 34,221 $ 36,959 $ 38,437

Change in current liabilities $ 603 $ 1,182 $ 1,032 $ 2,618 $ 3,729 $ 2,890 $ 3,313 $ 3,882 $ 4,646 $ 5,602 $ 2,881 $ 2,535 $ 2,738 $ 1,478 $ 1,537

Change in non-cash W.C. $ 168 $ 908 $ 269 $ (347) $ (337) $ (578) $ (663) $ (776) $ (929) $ (1,120) $ (576) $ (507) $ (548) $ (296) $ (307)



Gross capital expenditures

Net P&E $ 348 $ 457 $ 543 $ 854 $ 1,290 $ 2,358 $ 2,055 $ 2,598 $ 3,249 $ 4,033 $ 4,436 $ 4,791 $ 5,174 $ 5,381 $ 5,596 $ -

Prior year Net P&E $ 571 $ 824 $ 1,023 $ 1,409 $ 1,290 $ 2,358 $ 2,055 $ 2,598 $ 3,249 $ 4,033 $ 4,436 $ 4,791 $ 5,174 $ 5,381 $ 5,596

Change in Net P&E $ (114) $ (281) $ (169) $ (119) $ 1,068 $ (303) $ 543 $ 650 $ 784 $ 403 $ 355 $ 383 $ 207 $ 215 $ (5,596)

Add depreciation $ 25 $ 35 $ 287 $ 378 $ 232 $ 424 $ 370 $ 468 $ 585 $ 726 $ 798 $ 862 $ 931 $ 969 $ 1,007

Gross capital expenditures $ - $ (89) $ (246) $ 118 $ 259 $ 1,300 $ 121 $ 913 $ 1,118 $ 1,369 $ 1,129 $ 1,153 $ 1,246 $ 1,138 $ 1,184 $ (4,589)



FCFF $ 54 $ (258) $ 577 $ 1,467 $ 897 $ 3,490 $ 3,538 $ 4,497 $ 5,578 $ 7,416 $ 5,177 $ 5,476 $ 6,121 $ 6,092 $ 12,156



Free cash flows to equity (FCFE) $ 2,005 $ 2,006 $ 2,007 $ 2,008 $ 2,009 $ 2,001 $ 2,002 $ 2,003 $ 2,004 $ 2,005 $ 2,006 $ 2,007 $ 2,008 $ 2,009 $ 2,010 $ 2,011

FCFF $ 54 $ (258) $ 577 $ 1,467 $ 897 $ 3,490 $ 3,538 $ 4,497 $ 5,578 $ 7,416 $ 5,177 $ 5,476 $ 6,121 $ 6,092 $ 12,156

Debt and other non-current liabilities $ 1,521 $ 1,400 $ 1,574 $ 896 $ 1,192 $ 1,757 $ 1,536 $ 1,507 $ 1,475 $ 1,439 $ 1,260 $ 1,204 $ 1,174 $ 1,088 $ 1,068 $ (408)

Prior year debt and other non-current liab. $ 1,521 $ 1,400 $ 1,574 $ 896 $ 1,574 $ 1,757 $ 1,536 $ 1,507 $ 1,475 $ 1,439 $ 1,260 $ 1,204 $ 1,174 $ 1,088 $ 1,068

Net increase (add) $ (121) $ 174 $ (678) $ 296 $ 183 $ (220) $ (30) $ (31) $ (36) $ (179) $ (55) $ (31) $ (85) $ (20) $ (1,476)

Interest before tax $ 78 $ 77 $ 71 $ 34 $ 70 $ 61 $ 60 $ 59 $ 58 $ 50 $ 48 $ 47 $ 44 $ 43 $ (16)

Subtract after-tax interest expense $ 48 $ 47 $ 44 $ 21 $ 43 $ 38 $ 37 $ 36 $ 35 $ 31 $ 30 $ 29 $ 27 $ 26 $ (10)

FCFE $ (115) $ (132) $ (145) $ 1,742 $ 1,036 $ 3,232 $ 3,472 $ 4,429 $ 5,507 $ 7,206 $ 5,092 $ 5,416 $ 6,009 $ 6,046 $ 10,690









FCFE = FCFF - Interest Exp (1-t) - Principal repayments + new debt issues - preferred dividends

Valuation

Date of valuation 11/22/2010



Capital costs Assigned Reported Source for reported figure

Current 20-year T-bond rate 4.00% 4.00% source: http://www.ustreas.gov/offices/domestic-finance/debt-management/interest-rate/yield.shtml as of 11/01/10

Equity risk premium 4.80% 4.80% the geometric average of the equity risk premium for returns on the S&P 500 from 1928 to 2009.

Amazon beta 1.05 1.05 source: Value Line

Cost of equity 9.04%

Cost of debt 6.88% 6.88% source: Amazon's Annual 2009 report page 65

Effective tax rate 38.7% 38.7% source: 2009 reported effective tax rate

Amazon after-tax kd 4.2%



Debt value estimate: book value (000s) 1,474,000 1,474,000 source: 2009 balance sheet: long term debt plus other long-term liabilities

Current market value of Amazon

Number of shares outstanding (000s) 448,000 448,000 source: Value Line

Price $165.23 165.23 source: quote 10-29-2009, Value Line

Equity value (000s) 74,023,040

Total value 75,497,040

Debt ratio 1.95%

WACC 8.95% Formula: WACC = (D/V)kd(1-t) + (E/V)ke, where V=D+E. Market values were used.



Forecasts

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

FCFF $ 6,522 $ 8,394 $ 6,677 $ 8,142 $ 8,732 $ 10,213 $ 10,437 $ 10,870 $ 11,740 $ 12,774 $ 18,360

FCFE $ 5,507 $ 7,330 $ 6,281 $ 7,643 $ 8,321 $ 9,705 $ 10,082 $ 10,590 $ 11,441 $ 12,431 $ 16,826

Valuation

Terminal growth rate assumption 4%

Date of the first CF forecast 12/31/2010

Days left 39



FCFF FCFE

Cost of capital 8.95% 9.04%

Cash flow in 2020 18,359.67 16,826.21

Terminal value at 2020 $386,064 $333,853 Constant growth model: V = CF(1+g)/(k-g)

Present value of Terminal Value $150,433 $128,858

Present value of intermediate CF 70,828 65,878

Total $221,260 $194,736

Add Cash 6,280 6,280

Subtract value of debt 1,474

Equity value $226,066 $201,016

Shares outstanding as of 10/29/10 448.00

Value per share $504.61 $448.70

Current Price as of 10/29/10 $165.23



Undervalued 67% 63%

Amazon.com

Note: Blue numbers indicate numerical input by user



Forecast of Free Cash Flows for Amazon

Forecast

Parameters used in forecast Parameters 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020



Growth rate of revenues 26.2% 39.0% 29.0% 28.0% 28% 20% 20% 15% 10% 10% 8% 6% 6% 6% 6%

Cost of sales as % of revenues 77% 76% 77% 77% 78% 77% 77% 77% 77% 77% 77% 77% 77% 77% 77% 77% 77%

SG&A as % of revenues 15% 14% 13% 13% 12% 18% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%

Other expenses as % of revenues 3% 18.9% 6.2% 5.5% 5.4% 0.4% 3.0% 3.0% 3.0% 3.0% 3.0% 3.0% 3.0% 3.0% 3.0% 3.0% 3.0%

Total operating expenses 18.0% 18.9% 19.3% 18.2% 21.2% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0% 18.0%

Depreciation as % of revenues 1.5% 1.4% 0.2% 0.2% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5%

Effective tax rate 21.8% 22.2% 49.6% 27.9% 27.4% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8%

Current assets other than cash as % revenues 4.50% 22.6% 21.9% 17.7% 17.7% 25.9% 4.5% 4.5% 4.5% 5% 5% 5% 5% 5% 5% 5% 5%

Current liabilities as % of revenues 25% 22.7% 23.6% 25.0% 24.8% 30.0% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

Net P&E as % revenue 4% 4.1% 4.3% 3.7% 4.5% 5.3% 4% 4% 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04

Net P&E as % following year revenue 3.5% 3.2% 3.1% 2.8% 3.5% 4.7% 3.5% 3.5% 4% 4% 4% 4% 4% 4% 4% 4% 4%

Growth rate of net P&E 40% 31.3% 18.8% 57.3% 51.1% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40%



For FCFE calculations

Debt to Total Liabilities and Net Worth 25% 35.8% 29.7% 27.8% 13.4% 21.1% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

Interest rate 4% 0.0% 5.6% 4.9% 7.9% 2.9% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4%

Effective tax rate for interest 38.70% 38.5% 38.5% 38.7% 38.5% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7% 38.7%









Free cash flows to the firm (FCFF) 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020



Revenue Forecasts $ 8,490 $ 10,711 $ 14,835 $ 19,166 $ 24,509 $ 24,532 $ 27,599 $ 33,119 $ 38,087 $ 41,895 $ 46,085 $ 49,772 $ 52,758 $ 55,923 $ 59,279 $ 62,836

Cost of sales $ 6,451 $ 8,255 $ 11,482 $ 14,896 $ 18,978 $ 18,890 $ 21,251 $ 25,502 $ 29,327 $ 32,259 $ 35,485 $ 38,324 $ 40,624 $ 43,061 $ 45,645 $ 48,383

SG&A expenses $ 1,156 $ 1,405 $ 1,880 $ 2,395 $ 4,300 $ 2,395 $ 4,140 $ 4,968 $ 5,713 $ 6,284 $ 6,913 $ 7,466 $ 7,914 $ 8,389 $ 8,892 $ 9,425

Other operating expenses $ 451 $ 662 $ 818 $ 1,033 $ 102 $ 736 $ 828 $ 994 $ 1,143 $ 1,257 $ 1,383 $ 1,493 $ 1,583 $ 1,678 $ 1,778 $ 1,885

Total Operating expenses $ 1,607 $ 2,067 $ 2,698 $ 4,061 $ 4,402 $ 368 $ 414 $ 497 $ 571 $ 628 $ 691 $ 747 $ 791 $ 839 $ 889 $ 943

Depreciation and amortization $ 121 $ 25 $ 35 $ 287 $ 378 $ 154 $ 360 $ 209 $ 240 $ 264 $ 290 $ 314 $ 332 $ 352 $ 373 $ 396

Net Income $ 359 $ 190 $ 476 $ 645 $ 902 $ 3,830 $ 2,676 $ 3,434 $ 3,950 $ 4,345 $ 4,779 $ 5,161 $ 5,471 $ 5,799 $ 6,147 $ 6,516

Other income $ 5 $ 59 $ 32

Tax rate $ 0 $ 0 $ 0 $ 0 $ 0

EBIT $ 480 $ 215 $ 511 $ 932 $ 1,280 $ 3,830 $ 2,676 $ 3,434 $ 3,950 $ 4,345 $ 4,779 $ 5,161 $ 5,471 $ 5,799 $ 6,147 $ 6,516

EBIT(1-t) $ 373 $ 108 $ 369 $ 677 $ 1,001 $ 2,995 $ 2,093 $ 2,686 $ 3,089 $ 3,397 $ 3,737 $ 4,036 $ 4,278 $ 4,535 $ 4,807 $ 5,096

Depreciation and amortization $ 121 $ 25 $ 35 $ 287 $ 378 $ 154 $ 360 $ 209 $ 240 $ 264 $ 290 $ 314 $ 332 $ 352 $ 373 $ 396

After-tax EBITDA $ 494 $ 133 $ 404 $ 964 $ 1,379 $ 3,149 $ 2,453 $ 2,894 $ 3,329 $ 3,661 $ 4,028 $ 4,350 $ 4,611 $ 4,887 $ 5,181 $ 5,491





Change in net working capital

Current assets less cash $ 1,916 $ 2,351 $ 2,625 $ 3,388 $ 6,353 $ 1,104 $ 1,242 $ 1,490 $ 1,714 $ 1,885 $ 2,074 $ 2,240 $ 2,374 $ 2,517 $ 2,668 $ 2,828

Prior year C.A. less cash $ 1,916 $ 2,351 $ 2,625 $ 3,388 $ 3,388 $ 1,104 $ 1,242 $ 1,490 $ 1,714 $ 1,885 $ 2,074 $ 2,240 $ 2,374 $ 2,517 $ 2,668

Change in current assets less cash $ 435 $ 274 $ 763 $ 2,965 $ (2,284) $ 138 $ 248 $ 224 $ 171 $ 189 $ 166 $ 134 $ 142 $ 151 $ 160



Current liabilities $ 1,929 $ 2,532 $ 3,714 $ 4,746 $ 7,364 $ 6,133 $ 6,900 $ 8,280 $ 9,522 $ 10,474 $ 11,521 $ 12,443 $ 13,189 $ 13,981 $ 14,820 $ 15,709

Prior year C.L. $ 1,929 $ 2,532 $ 3,714 $ 4,746 $ 4,746 $ 6,133 $ 6,900 $ 8,280 $ 9,522 $ 10,474 $ 11,521 $ 12,443 $ 13,189 $ 13,981 $ 14,820

Change in current liabilities $ 603 $ 1,182 $ 1,032 $ 2,618 $ 1,387 $ 767 $ 1,380 $ 1,242 $ 952 $ 1,047 $ 922 $ 747 $ 791 $ 839 $ 889

Change in non-cash W.C. $ 168 $ 908 $ 269 $ (347) $ (3,671) $ (629) $ (1,132) $ (1,018) $ (781) $ (859) $ (756) $ (612) $ (649) $ (688) $ (729)



Gross capital expenditures

Net P&E $ 348 $ 457 $ 543 $ 854 $ 1,290 $ 2,000 $ 1,159 $ 1,333 $ 1,466 $ 1,613 $ 1,742 $ 1,847 $ 1,957 $ 2,075 $ 2,199 $ -

Prior year Net P&E $ 571 $ 824 $ 1,023 $ 1,409 $ 854 $ 2,000 $ 1,159 $ 1,333 $ 1,466 $ 1,613 $ 1,742 $ 1,847 $ 1,957 $ 2,075 $ 2,199

Change in Net P&E $ (114) $ (281) $ (169) $ (119) $ 1,146 $ (841) $ 174 $ 133 $ 147 $ 129 $ 105 $ 111 $ 117 $ 124 $ (2,199)

Add depreciation $ 25 $ 35 $ 287 $ 378 $ 154 $ 360 $ 209 $ 240 $ 264 $ 290 $ 314 $ 332 $ 352 $ 373 $ 396

Gross capital expenditures $ - $ (89) $ (246) $ 118 $ 259 $ 1,300 $ (481) $ 383 $ 373 $ 411 $ 419 $ 418 $ 443 $ 470 $ 498 $ (1,803)



FCFF $ 54 $ (258) $ 577 $ 1,467 $ 5,520 $ 3,562 $ 3,643 $ 3,974 $ 4,032 $ 4,467 $ 4,687 $ 4,780 $ 5,067 $ 5,370 $ 8,024



Free cash flows to equity (FCFE) $ 2,005 $ 2,006 $ 2,007 $ 2,008 $ 2,009 $ 2,001 $ 2,002 $ 2,003 $ 2,004 $ 2,005 $ 2,006 $ 2,007 $ 2,008 $ 2,009 $ 2,010 $ 2,011

FCFF $ 54 $ (258) $ 577 $ 1,467 $ 5,520 $ 3,562 $ 3,643 $ 3,974 $ 4,032 $ 4,467 $ 4,687 $ 4,780 $ 5,067 $ 5,370 $ 8,024

Debt and other non-current liabilities $ 1,521 $ 1,400 $ 1,574 $ 896 $ 1,192 $ 943 $ 575 $ 336 $ 115 $ (44) $ (226) $ (389) $ (515) $ (647) $ (788) $ (1,520)

Prior year debt and other non-current liab. $ 1,521 $ 1,400 $ 1,574 $ 896 $ 1,574 $ 943 $ 575 $ 336 $ 115 $ (44) $ (226) $ (389) $ (515) $ (647) $ (788)

Net increase (add) $ (121) $ 174 $ (678) $ 296 $ (631) $ (367) $ (239) $ (221) $ (159) $ (182) $ (163) $ (125) $ (133) $ (141) $ (732)

Interest before tax $ 78 $ 77 $ 71 $ 34 $ 38 $ 23 $ 13 $ 5 $ (2) $ (9) $ (16) $ (21) $ (26) $ (32) $ (61)

Subtract after-tax interest expense $ 48 $ 47 $ 44 $ 21 $ 23 $ 14 $ 8 $ 3 $ (1) $ (6) $ (10) $ (13) $ (16) $ (19) $ (37)

FCFE $ (115) $ (132) $ (145) $ 1,742 $ 4,865 $ 3,181 $ 3,396 $ 3,750 $ 3,874 $ 4,290 $ 4,534 $ 4,667 $ 4,950 $ 5,249 $ 7,329









FCFE = FCFF - Interest Exp (1-t) - Principal repayments + new debt issues - preferred dividends

Valuation

Date of valuation



Capital costs Assigned Reported Source for reported figure

Current 20-year T-bond rate 4.00% 4.00% source: http://www.ustreas.gov/offices/domestic-finance/debt-management/interest-rate/yield.shtml as of 11/01/10

Equity risk premium 4.80% 4.80% source: http://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/ctryprem.html

Amazon beta 1.05 1.05 source: Value Line

Cost of equity 9.0%

Cost of debt 6.88% 6.88% source: Amazon's Annual 2009 report page 65

Effective tax rate 38.7% 38.7% source: 2009 reported effective tax rate

Amazon after-tax kd 4.2%



Debt value estimate: book value (000s) 1,192,000 1,192,000 source: 2009 balance sheet: long term debt plus other long-term liabilities

Current market value of Amazom

Number of shares outstanding (000s) 448,000 448,000 source: Value Line

Price $165.23 165.23 source: quote 10-29-2009, Value Line

Equity value (000s) 74,023,040

Total value 75,215,040

Debt ratio 1.58%

WACC 8.96% Formula: WACC = (D/V)kd(1-t) + (E/V)ke, where V=D+E. Market values should be used.



Forecasts

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

FCFF $ 5,520 $ 3,562 $ 3,643 $ 3,974 $ 4,032 $ 4,467 $ 4,687 $ 4,780 $ 5,067 $ 5,370 $ 8,024

FCFE $ 4,865 $ 3,181 $ 3,396 $ 3,750 $ 3,874 $ 4,290 $ 4,534 $ 4,667 $ 4,950 $ 5,249 $ 7,329

Valuation

Terminal growth rate assumption 4%

FCFF FCFE

Cost of capital 9.0% 9.0%

Cash flow in 2013 - -

Terminal value at 2020 $168,123 $145,419 Constant growth model: V = CF(1+g)/(k-g)

Present value of Terminal Value $65,393 $56,128

Present value of intermediate CF 34,549 32,268

Total $99,942 $88,396

Add Cash 6,280 6,280

Subtract value of debt 1,192

Equity value $105,030 $94,676

Shares outstanding as of 10/29/10 448.00

Value per share $234.44 $211.33

Current Price as of 10/29/10 $165.23



Undervalued 30% 22%

Net Sales North America



2004 2005 2006 2007 2008

Media 2589 3046 3582 $ 4,630 $ 5,350

Electronics 1128 1443 2024 $ 3,139 $ 4,430

Other 130 222 263 $ 326 $ 448

Total North America 3847 4711 5869 $ 8,095 $ 10,228





Net Sales International



2004 2005 2006 2007 2008

Media $ 2,513 $ 2,885 $ 3,485 $ 4,612 $ 5,734

Electronics $ 559 $ 886 $ 1,337 $ 2,071 $ 3,110

Other $ 2 $ 8 $ 20 $ 57 $ 94

Total International $ 3,074 $ 3,779 $ 4,842 $ 6,740 $ 8,938

Growth rates 23% 28% 39% 33%

Net Sales Consolidated



2004 2005 2006 2007 2008

Media 5,102 5,931 7,067 9,242 11,084

Electronics 1,687 2,329 3,361 5,210 7,540

Other 132 230 283 383 542

Total consolidated 6,921 8,490 10,711 14,835 19,166



Revenue by Segment

Media



2004 2005 2006 2007 2008

North America $ 2,589 $ 3,046 $ 3,582 $ 4,630 $ 5,350

International $ 2,513 $ 2,885 $ 3,485 $ 4,612 $ 5,734

Consolidated $ 5,102 $ 5,931 $ 7,067 $ 9,242 $ 11,084



Electronics



2004 2005 2006 2007 2008

North America $ 1,128 $ 1,443 $ 2,024 $ 3,139 $ 4,430

International $ 559 $ 886 $ 1,337 $ 2,071 $ 3,110

Consolidated $ 1,687 $ 2,329 $ 3,361 $ 5,210 $ 7,540



Other



2004 2005 2006 2007 2008

North America $ 130 $ 222 $ 263 $ 326 $ 448

International $ 2 $ 8 $ 20 $ 57 $ 94

Consolidated $ 132 $ 230 $ 283 $ 383 $ 542

Includes non-retail activities, such as Amazon Enterprise Solutions, our co-branded credit card agreements,

and miscellaneous marketing and promotional activities.

$700



$600



$500



$400



$300



$200



$100



$-

2004 2005 2006 2007 2008 2009









Net Sales International



2004 2005 2006 2007 2008

Media $ 2,513 $ 2,885 $ 3,485 $ 4,612 $ 5,734

Electronics $ 559 $ 886 $ 1,337 $ 2,071 $ 3,110

Other $ 2 $ 8 $ 20 $ 57 $ 94

Total International $ 3,074 $ 3,779 $ 4,842 $ 6,740 $ 8,938

Growth rates 23% 28% 39% 33%



Growth rates in International segment





2005 2006 2007 2008 2009

Media 15% 21% 32% 24% 19%

Electronics 58% 51% 55% 50% 53%

Other 300% 150% 185% 65% 10%

Total International 23% 28% 39% 33% 31%







350%

300%

250%

200%

Media

150%

Electronics

100%

Other

50%

Total International

0%

0%

CAGR CAGR 14000

2009 2004-2009 2006-2009 Net Sales North A

12000

$ 5,964 18% 19%

$ 6,314 41% 46% 10000

$ 550 33% 28%

$ 12,828 27% 30% 8000



6000



4000

CAGR CAGR

2009 2004-2009 2006-2009 2000

$ 6,810 22% 25%

$ 4,768 54% 53% 0

$ 103 73% 2004 2005 2006 2007 2008 2009

120%

$ 11,681 31% 34%

31%

$14,000



CAGR CAGR $12,000

2009 2004-2009 2006-2009

12,774 20% 22% $10,000

11,082 46% 49%

$8,000

653 38% 32%

24,509 29% 32% $6,000



$4,000



$2,000

CAGR CAGR

2009 2004-2009 2006-2009 $-

$ 5,964 18% 19% 2004 2005 2006 2007 2008 2009

$ 6,810 22% 25%

$ 12,774 20% 22%

$14,000



$12,000

CAGR CAGR

2009 2004-2009 2006-2009 $10,000

$ 6,314 41% 46%

$8,000

$ 4,768 54% 53%

$ 11,082 46% 49% $6,000



$4,000

CAGR CAGR

$2,000

2009 2004-2009 2006-2009

$ 550 33% 28% $-

$ 103 120% 73% 2004 2005 2006 2007 2008

$ 653 38% 32%

t card agreements,

North America

International

Consolidated









CAGR CAGR

2009 2004-2009 2006-2009

$ 6,810 22% 25%

$ 4,768 54% 53%

$ 103 120% 73%

$ 11,681 31% 34%

31%









CAGR 2004-

2009

22%

54%

120%

31%









Media

Electronics

Other

Total International

Net Sales North America







Media

Electronics

Other

Total North America









2009









Net Sales International

Segment



Media

Electronics

Other

Total International









2009





$12,000

Media

$10,000



$8,000

North America North America

International $6,000

International

Consolidated Consolidated

$4,000



$2,000



$-

2009 2004 2005 2006 2007 2008 2009

North America

International

Consolidated

Direct Competitor Comparison

Barnes and

AMZN Noble EBAY Industry

Market Cap: 76.65B 882.96M 40.24B 87.76M

Employees: 24,300 40,000 16,400 519

Qtrly Rev Growth (yoy): 38.70% 20.80% 0.50% 9.20%

Revenue (ttm): 30.78B 6.05B 9.03B 280.68M

Gross Margin (ttm): 22.71% 27.64% 71.96% 29.43%

EBITDA (ttm): 1.84B 201.37M 2.78B 7.78M

Operating Margin (ttm): 4.91% -0.32% 22.23% -2.48%

Net Income (ttm): 1.12B -39.00M 2.60B N/A

EPS (ttm): 2.47 -0.7 1.96 N/A

P/E (ttm): 69.22 N/A 15.74 27.69

PEG (5 yr expected): 2.52 8.39 2.33 1.04

P/S (ttm): 2.46 0.16 4.35 0.75

Financial Highlights



Fiscal Year AMZN E-BAY Barnes and Noble

Fiscal Year Ends: 31-Dec 31-Dec 1-May

Most Recent Quarter (mrq): 30-Sep-10 30-Sep-10 31-Jul-10

Profitability

Profit Margin (ttm): 3.64% 28.75% -0.63%

Operating Margin (ttm): 4.91% 22.23% -0.32%

Management Effectiveness



Return on Assets (ttm): 8.16% 6.73% N/A

Return on Equity (ttm): 22.44% 18.69% -4.38%

Income Statement

Revenue (ttm): 30.78B 9.03B 6.05B

Revenue Per Share (ttm): 69.16 6.94 109.06

Qtrly Revenue Growth (yoy): 38.70% 0.50% 20.80%

Gross Profit (ttm): 5.53B 6.25B 1.68B

EBITDA (ttm): 1.84B 2.78B 201.37M

Net Income Avl to Common (ttm): 1.12B 2.60B -39.00M

Diluted EPS (ttm): 2.47 1.96 -0.7

Qtrly Earnings Growth (yoy): 16.10% 23.50% N/A

Balance Sheet (Q3 2010)

Total Cash 5.88B 5.33B 27.02M

Total Cash Per Share 13.11 4.09 0.45

Total Debt 164.00M 0 630.00M

Total Debt/Equity 2.56 N/A 76.03

Current Ratio 1.5 2.48 1.03

Book Value Per Share 14.25 11.53 14.85

Cash Flow Statement

Operating Cash Flow (ttm): 2.62B 2.66B -97.47M

Levered Free Cash Flow (ttm): 1.18B 879.67M N/A

166.848



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