Executive_summary_template

							Airtel
iCreate
Executive
Summary
                      2010
[Type the document subtitle]
                                                                                2010
                       Airtel iCreate - Executive Summary




Guidelines for submission of Executive Summary
  •   Submit in an Adobe Acrobat PDF format only.

  •   File naming convention to be followed is (Campus Name_Team Name.pdf)

  •   Single Line Spacing, Arial 11pt font, Page Margins 1” all around

  •   Executive Summary shall be 5 pages only, excluding Page 1 & 2. Teams not adhering to
      this rule shall not qualify for evaluation.
                                                                                           2010
                         Airtel iCreate - Executive Summary




Executive Summary

This should contain a gist of the business solution. The executive summary should
include the following:


      1. What are the goals – in terms of :

              a. Revenue Impact
              b. Cost Benefit
              c. Branding


      2. Where will we play – the solution proposed impacts which of the following:

              a.   Customer Needs
              b.   Geographies
              c.   Products or Services
              d.   Specific Customer Segment


      3. How will we succeed – a brief snapshot of the business plan covering the following aspects:

              a. Financials
              b. Competitive advantage
              c. Scalability
              d. Product lifecycle


      4. What capabilities must be in place to succeed?

              a. Human Capital
              b. Technologies




      Note: Kindly provide your reference points and assumptions (if any).