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Airtel iCreate Executive Summary 2010 [Type the document subtitle] 2010 Airtel iCreate - Executive Summary Guidelines for submission of Executive Summary • Submit in an Adobe Acrobat PDF format only. • File naming convention to be followed is (Campus Name_Team Name.pdf) • Single Line Spacing, Arial 11pt font, Page Margins 1” all around • Executive Summary shall be 5 pages only, excluding Page 1 & 2. Teams not adhering to this rule shall not qualify for evaluation. 2010 Airtel iCreate - Executive Summary Executive Summary This should contain a gist of the business solution. The executive summary should include the following: 1. What are the goals – in terms of : a. Revenue Impact b. Cost Benefit c. Branding 2. Where will we play – the solution proposed impacts which of the following: a. Customer Needs b. Geographies c. Products or Services d. Specific Customer Segment 3. How will we succeed – a brief snapshot of the business plan covering the following aspects: a. Financials b. Competitive advantage c. Scalability d. Product lifecycle 4. What capabilities must be in place to succeed? a. Human Capital b. Technologies Note: Kindly provide your reference points and assumptions (if any).
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