From Wikipedia, the free encyclopedia Joanna Shields
Joanna Shields
Joanna Shields to New York City to head Aol’s newly created People Net-
works division.
Born July 12, 1962 (1962-07-12) In 2010 she was hired to run Facebook in Europe, Mid-
Pennsylvania, United States
dle East & Africa as VP & Managing Director.[7]
Residence London, United Kingdom
Occupation Managing Director & Vice President Bebo
Facebook EMEA
In late 2006 Shields was approached by Benchmark Capi-
Spouse Andy Stevenson tal with an offer to join the company.[8] At the time, Be-
Children Ben Shields bo was the second largest social network in the UK, trail-
ing MySpace.[9] By the end of Shields’ tenure Bebo was
Parents Thomas and Kay Shields
not only the largest social network in Europe, but also
had more page views in the UK than Google.[10] At Be-
Joanna Shields (born July 12, 1962) is an American-British
bo, Shields was responsible for launching Open Media, a
businesswoman, currently serving as Vice President and
new platform for helping media owners monetize their
Managing Director of Facebook EMEA. Prior to Facebook
content,[11] and Bebo Originals, a series of original online
she was President of People Networks at Aol, a position
shows. The first Bebo Original KateModern was nominat-
she assumed after the acquisition of Bebo by Time Warn-
ed for two BAFTA awards,[12] and won the Broadcasting
er’s Aol unit. At Bebo she served as CEO and prior to this
Press Guild Innovation Award for Outstanding Develop-
position she was Managing Director for Google Europe,
ment in Broadcasting.[13]
Russia, Middle East & Africa. Shields was ranked #1 on the
In 2007 Shields began negotiating the sale of Bebo
Wired 100 in 2011.[1]
which eventually led to the company’s acquisition by Aol
in May 2008 for $850 million in cash.[14]
Early life
Shields was born in Pennsylvania, the second of five chil- Personal life
dren.[2] Her father is a metallurgist who started up his
Shields is married to Formula 1 Team Manager Andy
own company in the late 60s.[3]
Stevenson . She lives in London.
Shields earned her B.Sc. from Penn State University
Shields is a Trustee of Save the Children, UK[15] and
and later received an MBA at George Washington Univer-
serves on the Prince’s Trust Internet and Media Leader-
sity.[4]
ship Group.[16]
Career References
In 1984 Shields joined Deloitte, working in its national af-
[1] Vincent, Alice. "2nd annual Wired 100: Positions
fairs office in Washington, D.C. In 1986 Shields joined Na-
10-1". Wired UK. http://www.wired.co.uk/
tional Digital as a marketing manager. In 1989 she moved
magazine/archive/2011/06/the-wired-100/the-
to Silicon Valley where she began working as a product
wired-100-10-1?page=2. Retrieved 8 September
manager for Electronics for Imaging, rising through the
2011.
ranks over eight years to become VP of Production Sys-
[2] De Vita, Emma. "The MT Interview: Joanna
tems. In 1997 Shields became CEO of Veon, an interactive
Shields". Management Today.
video technology company sold to Philips in 2001. After
http://www.managementtoday.co.uk/news/
selling Veon, Shields was hired by RealNetworks as VP In-
806184/MT-Interview-Joanna-Shields/. Retrieved 8
ternational.[5]
September 2011.
In 2005 Shields was hired by Google to become its
[3] De Vita, Emma. "The MT Interview: Joanna
Managing Director for Europe, Middle East and Africa
Shields". Management Today.
and in 2007 was brought in to run social networking
http://www.managementtoday.co.uk/news/
startup Bebo.[6] Shields remained CEO of Bebo until its ac-
806184/MT-Interview-Joanna-Shields/. Retrieved 8
quisition by Aol in May 2008, at which point she moved
September 2011.
1
From Wikipedia, the free encyclopedia Joanna Shields
[4] "CrunchBase | Joanna Shields". CrunchBase. [12] "British Academy Television Craft Awards". British
TechCrunch. http://www.crunchbase.com/ Academy of Film and Television Arts.
person/joanna-shields. Retrieved 13 September http://www.bafta.org/press/television-craft-
2011. nominations,21,SNS.html. Retrieved 13 September
[5] "FT Digital Media Conference 2011". Financial Times. 2011.
http://www.ftconferences.com/digitalmedia2011/ [13] "List of winners of the Innovation Award".
speakerdetails/2192/ Broadcasting Press Guild.
?PHPSESSID=9c03248e44266e4e005ed4c9362d9beb. http://www.broadcastingpressguild.org/
Retrieved 8 September 2011. bpgawards/innovation-award/. Retrieved 13
[6] Sweney, Mark. "Bebo poaches Google’s Shields". September 2011.
The Guardian. Guardian Media Group. [14] Ha, Peter. "AOL Buys Bebo For $850 Million".
http://www.guardian.co.uk/media/2007/jan/15/ TechCrunch. http://techcrunch.com/2008/03/13/
citynews.digitalmedia. Retrieved 8 September aol-buys-bebo-for-750-million/. Retrieved 8
2011. September 2011.
[7] Kafka, Peter. "Facebook Lands Former Bebo CEO [15] "Trustees". Save The Children.
(And ex-Googler) Joanna Shields". All Things Digital. http://www.savethechildren.org.uk/en/
Dow Jones. http://allthingsd.com/20100401/ people_trustees.htm. Retrieved 16 September
facebook-lands-former-bebo-ceo-joanna-shields/. 2011.
Retrieved 8 September 2011. [16] "Members and Patrons". Prince’s Trust.
[8] Palmer, Maija. "Bebo hires Google dealmaker". http://www.princes-trust.org.uk/support_us/
Financial Times. http://www.ft.com/intl/cms/s/2/ industry_leadership_groups/internet_and_media/
bb36dadc-a402-11db- members_and_patrons.aspx. Retrieved 16
bec4-0000779e2340.html#axzz1Xn4it1QD. September 2011.
Retrieved 13 September 2011.
[9] Palmer, Maija. "Bebo hires Google dealmaker". Persondata
Financial Times. http://www.ft.com/intl/cms/s/2/
Name Shields, Joanna
bb36dadc-a402-11db-
bec4-0000779e2340.html#axzz1Xn4it1QD. Alternative names
Retrieved 13 September 2011. Short description
[10] "Round-Up: Bebo Vs Google". PaidContent. Date of birth 12 July 1962
http://paidcontent.co.uk/article/419-round-up-
Place of birth Pennsylvania, United States
bebo-vs-google-govts-convergence-think-tank/.
Retrieved 13 September 2011. Date of death
[11] Schroeder, Stan. "Bebo Open Media: Bebo Makes Its Place of death
Platform Move". Mashable. http://mashable.com/
2007/11/12/bebo-open-media/. Retrieved 13
September 2011.
Retrieved from "http://en.wikipedia.org/w/index.php?title=Joanna_Shields&oldid=460882698"
Categories:
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