The definitive gathering of the mobile media industry and the
official global event of the Mobile Entertainment Forum
Over 60 industry visionaries addressing key themes for the Confirmed Speakers Include:
mobile media industry including 15+ CXO Speakers from:
Admob • Associated Northcliffe Digital • BBC • Boku • BskyB
Buongiorno • ComScore • Dada Entertainment
Denton Wilde Sapte • Disney Corporation • Flirtomatic • Getjar
Gracenote • HBO International • HTC • Hungama Mobile Andrew Bud, Tanya Field, Dr. Tero Ojanpera, Thomas Hesse,
Impact Mobile • International Music Managers’ Forum • i-POP MEF and mBlox Red Telefónica S.A. Nokia Sony Music
KPMG • mBlox • MEF • Microsoft • MTS • Nokia • O2
Omnifone • OMTP • Orange • Paypal • Phonepay Plus
Playphone • Polar Mobile • PRS For Music • Qtel International
Real Madrid • Red Telefónica S.A. • Saffron Digital • Shazam
Sling Media • Sonico • Sony Pictures Home Entertainment
Spotify • Steel Media • The Associated Press Pete Wood, Pedro Duarte
Sony Pictures Home Gonzalez,
The Sound Horizon • T-Mobile • Turkcell • United Fun Traders Entertainment Real Madrid Northcliffe Digital
Vodafone • WPP
Silver Sponsor Sponsor
500 delegates representing markets globally, with high
CXO level attendance
Official Media Partner Endorsing Associations Media Partners
Digital TV Group
A Vibrant Exhibition Floor Showcasing the Most Innovative Companies in Mobile Media
Floorplan and Feature Areas
Content Pods: Coffee Point
Sports Zone RESERVED Pimms Reception
Vendor Pitches! RESERVED
MeM is now on
Specially designed for content providers, these pods will enable you to promote
and display your solutions on the exhibition floor. This option offers you a cost Get up-to-the-minute updates on the agenda.
effective no hassle space on the MEM & GM floor, equipped with power,
furniture, and branding. Reserve your space now! Keynotes, sponsors and exhibitors and so much more!
Follow us at http://twitter.com/mem2010event
Sports Zone: Wimbledon & The World Cup
Ensure no one misses out on two of the summers most important sports events.
Sponsor the screening of Wimbledon and/or the World Cup and create a fully Get with MeM
branded zone for attendees to relax, and enjoy sport during their breaks.
Contact us to sponsor the Sports Zone or to find out more information about our To broaden your network and discuss common
sponsorship opportunities surrounding the two world's major sporting events. challenges, strategies and solutions
Private Meeting Rooms Available Join the MeM group by visiting
MeM and Global Messaging congress are the definitive global industry events www.mem-2010.com/linkedin
on Mobile Entertainment, Content and Mobile Messaging. As the leaders in the
industry are all gathered together in one place, it is the perfect opportunity to
arrange meetings with new, prospective, and existing partners. The networking
meeting rooms are ideal for private demonstrations and business meetings,
book yours now before they sell out!
The Vendor Pitch area is for exhibitors to present their innovative products to
the MEM and GM audience during the lunch sessions. Participating exhibitors
get to present 10-15 minute product demos to the delegate audience.
Maximise your exposure, book your exhibition stand now, and ask us how to
take part in the vendor pitches as well.
Networking Coffee point 1 & 2
Stock up on caffeine before making your rounds on the exhibition floor. The
Coffee Point is the perfect place to revive yourself and network with other
delegates. All attendees take full advantage of the refreshment breaks making
this the perfect branding opportunity. For more info please contact
firstname.lastname@example.org or email@example.com
Pimms & Lemonade Reception
To find out about our Wimbledon Sponsor Packages or to be the exclusive
sponsor of the Pimms Aperitifs, contact us soon.
MeM 2010 - Day 1 - June 22nd
08.30 Registration and Networking
09.00 Welcome from MEF Chairman
Keynote: On the 10th Anniversary of MEF and MeM, a
Look Back at the Last Decade and the Biggest
Developments in Mobile Media
Andrew Bud, Chairman, MEF and Executive Chairman, mBlox
EXCLUSIVE PANEL DISCUSSION
09.20 Exclusive Panel: Back To The Future - Hear From the
Industry Creators Themselves: What Have We Learned and
Where Are We Headed?
• The founders and leaders of the modern mobile entertainment industry
Dear Colleagues, provide their insights into the major developments over the last 10 years
• How has the industry matched their past predictions and how
I am delighted to invite you to the 10th meeting of MeM and the will it evolve in the future?
7th evening of Meffys. Over three days, our two events provide Moderator: Andrew Bud, Chairman, MEF and Executive Chairman, mBlox
the definitive gathering of the world's mobile media industry and Vesa-Matti Paananen, Mobile Communications Business,
Consumer & Online, Microsoft
a chance to celebrate at the industry's most coveted awards, the Fernando Gonzales Mesones, Head of B2C, Buongiorno SpA
Meffys, the recognised benchmark for measuring success and
rewarding innovation. 10.10 Keynote: Sony – Opening Keynote Address
Moderator: Tim Green, Editor, Mobile Entertainment Magazine
2010 is already a momentous year for the $36bn global mobile Thomas Hesse, President, Digital, Sony Music Entertainment
media industry. In February, MEF's quarterly Business Confidence
Index (BCI) predicted that apps would account for 21% of 10.40 Networking Break and Exhibition Visit
revenue streams for the next quarter, with the majority expecting 11.20 The Apps Explosion: What Does the Proliferation of Apps
this to be incremental revenue. A recent study predicted the and App Stores Mean for the Traditional Content and
global mobile applications economy to be worth $17.5bn in Media Industry and How Must Their Strategies Adapt?
2012, providing further evidence that the industry has fully • With fragmentation amongst handsets and now app stores continuing to
plague the industry, what are the key decisions rights owners need to
embraced this relatively new business model. MeM 2010 will make when planning their content distribution strategy?
feature two apps panels which will outline the implications of • Will the Wholesale Applications Community create a new, open
these developments for the mobile media value chain and the ecosystem which will reduce friction in the route to market?
strategic decisions that need to be addressed. • Changing consumer demands: How must your business plan evolve to
cater for new content consumption habits and expectations?
Direct consumer purchase has been foreseen by the MEF BCI to • Can in-app advertising/ad-funded apps help increase the delivery of
rise from 46% to 73% in 2010, the same year that mobile mobile media?
Sarah Evans, Head of Mobile Internet and Portals, O2 UK
connected devices beyond the smartphone will launch and
Mark Linder, Global Client Leader, WPP
become a mass market reality. After many years of promised Philip Blair, Product Director, HTC
convergence, 2010 will be the year of multiplatform dual-delivery Tim Raby, Managing Director, OMTP
of content including music, video and games. These watershed Oded Ran, Head of Mobile Services, UK, Microsoft
developments are not without their own challenges. As predicted
12.00 Apps: Planning for Success in the Apps World
in the MEF Top Ten Trends for 2010, the complexity, confusion
• Avoiding the 28 day churn: Ensuring your App has Long Term Value
and ambiguity in the application of rights to the mobile
• Discoverability: What marketing strategies can be employed to drive
platform will be addressed in-depth this year. MEF will be driving consumer awareness and enter the app store charts?
this critical debate with a panel at MeM 2010 dedicated to • Effective pricing: Creating the right mix of premium, freemium and
mobile rights. subscription offerings to drive consumer uptake and total revenues
• In-App Billing: How do App Stores engage and retain consumers?
MEF anticipates, defines and addresses issues and opportunities
Moderator: Dominic Pride, Managing Director, The Sound Horizon
for our industry worldwide. MeM is produced by MEF in James Parton, Head of O2 Litmus, O2 UK
partnership with Informa to identify the business models, best Kunal Gupta, CEO, Polar Mobile
practices, inhibitors to growth and critical success factors that Patrick Mork, Vice President, Marketing, Getjar
must be addressed to accelerate the business. MeM 2010 will Andrew Fisher, Chief Executive Officer, Shazam
reflect this exciting year of change and will help shape the future 12.45 Enabling Services: Capitalising on the Next Generation of
of our industry.
Mobile Media Business Models
• What are the benefits of enabling services from both the content
MEF also celebrates the industry's achievements and the elite community and the network perspective?
innovators of the digital economy: join them at the Meffys and • What are the priority enabling services that are being developed by
MeM 2010. MNOs in collaboration with content owners through the MEF
• How will the new enabling business models facilitate the creation of
compelling end-user products and services?
Moderator: Eden Zoller, Principal Analyst, Consumer Practice, Ovum
Tanya Field, Director, Mobile Data Group, Red Telefónica S.A.
Ray de Silva, Head of Enabler Commercial Partnerships, Vodafone
Jon Billings, Head of Technology for Mobile, BBC
Andrew Bud, Executive Chairman, mBlox
13.30 Lunch and Exhibition Visit
14.30 MEF Business Confidence Index (BCI) Presentation:
Revealing Industry Health and Trends
• An exclusive first look at the latest results from the only survey to
Andrew Bud, Chairman, MEF measure the sentiment of the global mobile media industry
• With 18 months of data collected and a greater focus on regional trends,
delegates will gain exclusive insights on planning for the industry's future
Mark Harding, Director, KPMG's IP & Contract Governance Services, KPMG
Representing Markets Globally, With High CXO Level Attendance
14.50 Spotlight on Growth Markets: How Have Growth 10.50 Networking Break and Exhibition Visit
Markets Ensured Success?
• MEF's BCI identified the Southern Hemisphere (LATAM, Middle East and 11.30 MEF Debate: Mobile Rights in a Multiplatform Era
Asia) as leading the industry's growth • Addressing the complexity, confusion and ambiguity in the application of
• What strategies are growth markets employing to accelerate customer rights to the mobile platform
uptake and with what success? • What critical success factors surrounding rights are required to ensure
• How transferable are these strategies to mature markets? the appropriate distribution of revenue throughout the value chain?
• Do 'Mobile First' markets require a different approach from content providers? Peter Jenner, Music Manager and Producer, Secretary General,
Moderator: Gerrit Jan Konijnenberg, EVP Sales, Comfone International Music Managers’ Forum
Ron Czerny, Chief Executive Officer, Playphone Will Page, Chief Economist, PRS For Music
Neeraj Roy, Chief Executive Officer, Hungama Mobile Shashi Fernando, CEO, Saffron Digital
Pavel Roytberg, Director of Product and Service Development, MTS Albert Pastore, Senior Legal Counsel, Music, Nokia
Evgeny Kosolapov, Chief Executive Officer, United Fun Traders (UFT) Stuart Collingwood, Vice President, EMEA, Sling Media
Neslihan Ucar Cadirci, Partner and Services Management, Turkcell Pedro Duarte Gonzalez, Head of Mobile, Real Madrid
15.30 Regulatory Upheaval Worldwide: How Will It Affect Your 12.10 Mobile Advertising: Driving New Revenue Opportunities
Business Model? Focus on Brazil, Italy, UK and Asia • How can mobile advertising drive consumer awareness and how should
• Addressing regulatory challenges in a converged, multiplatform world the unique attributes of the channel be leveraged?
• The PpP New Code: What do the proposals mean in practice for the • What impact will Mobile Media Metrics have in attracting
industry and regulators? advertising spend?
• What privacy issues are raised as the uptake of services such as social • What benefit does Ad-Funded Mobile Entertainment provide for
gaming, location based services and targeted advertising increases? content owners?
• How will the significant tightening of premium rate regulation in the • What new advertising models are there and how will these engage
Atlantic region spread throughout the world? your consumer?
Moderator: Ingrid Silver, Partner, Technology, Media and Telecoms,
Moderator: Patrick Parodi, Managing Director Exicon at Catalist Group
Denton Wilde Sapte
Paul Whiteing, Chief Executive Officer, Phonepay Plus Thomas Schulz, Managing director, EMEA, AdMob
Suhail Bhat, Policy and Initiatives Director, MEF Tim Hussain, Head of Mobile and Video Advertising, BSkyB
Colin Miles, Owner, i-POP Paul Goode, Head of Industry Relations, ComScore
Mark Slade, MD, 4th Screen Advertising
16.10 Networking Break and Exhibition Visit
13.00 Networking Lunch
16.40 M-Commerce: Leveraging the Unique Attributes of the Mobile
14.30 Meffys Innovation Showcase Finalists
Device to Drive Customer Acquisition, Retention & Conversion
• How to 'discover the consumer' to begin an m-commerce relationship • Featuring finalist from the Meffys Awards
• Where should you engage in an m-commerce interaction? • Apply now at www.meffys.com for a chance to demonstrate your innovation
• What are the different redemption mechanisms possible with Moderator: Rimma Perelmuter, Executive Director, MEF
m-commerce transactions and what are the challenges?
• How can different parts of the value chain, including brands and retail, 15.00 Mobile Music: What Happens Next?
benefit from an m-commerce strategy? • Can major rights holders maintain their position in a digitally mobile market?
Gary Schwartz, President and CEO, Impact Mobile Inc • Will access models supersede traditional ownership for mobile
Mark Britto, Chief Executive Officer, Boku music consumption?
Peter Garside, Regional Manager, Western & Central Europe, Ericsson • What impact will mobile connected devices have on the music
John Orlando, Managing Director, 2 Ergo industry when moving towards a fully integrated approach to
Pankaj Sethi, President, Corporate Strategy & Services, Tata Teleservices multiplatform delivery?
Ralph Simon, MEF, Americas Chair, Emeritus
17.20 Social Gaming: A New Era for the Games Industry Faisal Galaria, Business Development, Spotify
and a Major Source of Revenue?
Rob Lewis, Chief Executive Officer, Omnifone
• A more compelling and immersive experience: What is so unique Massimiliano Pellegrini, Managing Director Dada.net and CEO Dada
about social gaming? Entertainment, Dada SpA
• Does social gaming allow for more experimentation with advertising? Seth A. Schachner, Vice President Digital Business, Latin Region,
• How are premium brands beginning to incorporate social gaming into Sony Music Entertainment, Inc.
their consumer experience? Frank Taubert, CEO, 24-7 Entertainment
Moderator: Chris James, Managing Director, Steel Media
Neil Holroyd, Head of Games, Orange UK 15.45 Networking Break and Exhibition Visit
Claire Boonstra, Co-founder, VP Content & Community, Layar
16.15 Successfully Integrating Social Media into Your
18.00 End of Day One Commercial Strategy
Qualcomm Introduction: The Evolution of Connecting With Consumers
MeM 2010 - Day 2 - June 23rd • How can social recommendation affect content distribution and search?
08.30 Registration and Networking • Which new channels will connect consumers with brands and
09.00 Welcome Joe Barrett, Snr. Director of Strategic Marketing, Qualcomm QIS & Europe
Billy Wright, MEF Vice Chairman
09.15 Keynote: Nokia – Opening Keynote Address • Has the full potential of mobile social networking been reached?
Dr. Tero Ojanperä, EVP Services, Nokia If not, what next?
• How to use social media to drive customer acquisition and engagement
• How can social search and social media be leveraged to drive discoverability?
10.00 Entertainment Everywhere: Creating a Seamless • Increasing revenue through user-generated advertising
Multiplatform Experience and Successfully
Joe Barrett, Snr. Director of Strategic Marketing, Qualcomm QIS & Europe
Communicating Cross-Platform Use Mark Curtis, Chief Executive Officer, Flirtomatic
• What is the role of the mobile connected device within a fully Damien Byrne, Head of New Propositions, T-Mobile
integrated approach to cross platform delivery? Mark Watts-Jones, Head of Product Management, Orange
• What are the current inhibitors to delivering a multiplatform content experience? Angel Gambino, Vice President, Business Development, Sonico
• What new opportunities for the mobile entertainment and media Barry Houlihan, CEO and Founder, Mobile Interactive Group (MIG)
industry will the advent of cross-platform content bring?
Stanley Fertig, Senior Vice President, New Media, HBO International 17.10 Young Professional's Panel: What Works for the Consumer?
Sunil Gunderia, Vice President, Head of Mobile EMEA, Disney Corporation • How are digital natives consuming, interacting and repurposing content
Richard Titus, Chief Executive Officer, Associated Northcliffe Digital to fit within their lifestyles?
Jeffrey Litvack, General Manager, Mobile and Emerging Products, • How does this demographic discover new content?
The Associated Press • What are the preferred platforms and consumption models for young
Emma Lloyd, Business Development Director, Sky professionals and why?
Ty Roberts, Founder & CEO, Gracenote • With companies increasingly looking to leverage the unique attributes of the
mobile platform (location-aware, always on, personal), how does this key market
Pete Wood, Vice President, International Business Development,
view these developments and what impact does it have on their daily lives?
Digital Media, Sony Pictures Home Entertainment
Moderator: Frank Chindamo, CCO, Fun Little Movies
Miguel Lopez Quesada, General Manager, Corporate Communication &
Institutional Affairs and General Manager Zed TV, Zed Group 17.50 Close of Conference
Register today at www.mem-2010.com Book Now! Call +44 (0)20 7017 5506
Enter Now to win the industry’s
most prestigious awards
Entry deadline 16 April
2010 Award Categories:
Music Service Now in their seventh year, the Meffys are the industry’s most
TV & Video Service fiercely contested prizes. Judged by leading analysts, journalists and
Video Content VCs and attended by the industry’s most influential players, entering
Content Discovery & Personalization* the Meffys ensures your brand gets the recognition it deserves.
Exclusive awards evening
This year’s winners will be celebrated on 21 June (eve of MeM
2010) at an exclusive gala awards dinner at The Grand Connaught
Rooms in London’s renowned Covent Garden. To reserve yourself
App Store Blockbuster * a place (£245/ticket;£195 for MEF members), please email:
Innovative App* ITMevents@informa.com. To book a corporate branded table,
Innovative Business Model please email: firstname.lastname@example.org.
Mobile First Innovation High visibility brand opportunities
M-Commerce* Bespoke sponsorship packages still available. Past sponsors
Business Intelligence include: Nokia, Telecom Italia, Binbit, IMImobile, Sandisk, Tanla
Mobile Connected Device* Mobile and Zed. For more information, please contact:
*NEW FOR 2010
Qualcomm - Creating Total Mobile Experiences
Today´s mobile consumers demand a diverse yet more personalized array of content delivered in an engaging, user-friendly experience. But device
fragmentation and rising costs have prevented operators, content providers, developers and device manufacturers from delivering what their
customers want. It´s time for a new approach.
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by facilitating the transition from mobile voice and data to mobile content and experiences. Our customers can now deliver a total mobile
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As the mobile ecosystem undergoes radical change, we need to collaborate and innovate to provide the most compelling customer experience and
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QIS is dedicated to helping our customers work and win together in this evolving mobile environment, maximizing the investments you´ve already
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Comsys is a company of Dutch origin with telephony and messaging activities in 7 countries. Comsys operates in a fast moving arena of
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industry. The new cross media landscape influences and speeds up many sector trends by applying new developments in innovative and creative
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Who you will meet
Global Reach Industry Representation Decision Makers
42% UK 4% Eastern Europe 21% Service Providers 6% TV 30% CxO, Managing Director, 11% Marketing, Sales &
24% Western Europe 4% Middle East 5% OEMs 7% Advertising Vice President Business Development
13% Americas 2% Africa 14% Operators 5% Consultants 17% Director 7% Press & Consultancies
11% Asia 8% Music 4% Games & Search 17% Legal & Financial 3% Technical/Technology
15% Content Providers 1% Other 14% Manager 1% Head of Department
Register today at www.mem-2010.com Book Now! Call +44 (0)20 7017 5506