Building Successful Mobile
Commerce Businesses
11-29-2002 By Pitt Cheang 1
Definitions – What is “m-
Business”
Lots of terms
• “wireless Internet,” “wireless Web,”
“pervasive computing” , etc.
INTERNET EC MC
• Internet Platform = biz , technological ,
managerial experience.
11-29-2002 By Pitt Cheang 2
M-business ( WHY )
Evolving needs of the customers
• Recognize M-opportunities and ACT QUICK!
Mobile Web is emerging at a faster clip
• Investors are leveraging lessons learned from
the emergence of the wired Web
M-commerce is on the radar screen
• 6 – 9 months for new Web biz to take hold
• Time to Establish early lead !!!
11-29-2002 By Pitt Cheang 3
The Essences
How to build compelling offerings
What is the logical infrastructure for
M-business?
How to build a business model that
WORKS!
11-29-2002 By Pitt Cheang 4
M-Commerce Value Chain
Content Content Market
Content Creation Packaging Making
Infrastructure Mobile Mobile
& Services Mobile Services & Interface &
Transport Delivery Applications
Support
11-29-2002 By Pitt Cheang 5
M-business ( HOW )
Build compelling offerings
• Leverage the uniqueness of wireless
• Anytime, Anywhere, Personalize relationship
• Understand mobile user experiences
• Time or Location sensitive, small transactions
Build an m-commerce infrastructure for
the future
• Plan a dynamic architecture approach
• Design scalable and flexible arch to reduce risk
• Build the right features at the right time
11-29-2002 By Pitt Cheang 6
M-business ( HOW ) cont.
Build a business model that WORKS!
• Go beyond traditional Web-base system
• Combine existence business processes
• Develop clear business model that capture the
value created from compelling offerings
• Understand real economic value created on
mobile Web
• Executives should develop a familiarity with
wireless partner on (WHAT, WHEN, WHERE,
AND HOW) business model
• m-CRM
11-29-2002 By Pitt Cheang 7
Business model (Business lead)
CUSTOMER
channel
mobile mobile
infrastructure
partner
Business tech&solution
partner
mobile mobile
service provider consulting
partner partner
mobile
alliance
11-29-2002 partner
By Pitt Cheang 8
Business model (Partner lead)
CUSTOMER
mobile mobile
service provider tech&solution
partner partner
mobile mobile
infrastructure
partner
Business consulting
partner
mobile
alliance
11-29-2002 partner
By Pitt Cheang 9