MARKETING MANAGEMENT
ADVANCED PLACEMENT TO SECOND LEVEL (1/2 way through 1 st year) - JANUARY 2012
ENTRANCE REQUIREMENTS
NOTE: Successful completion of entrance requirements does not guarantee acceptance into this program. If the number of
applications exceeds available seats, BCIT will select those applicants deemed to have the best opportunity for success.
1. You must obtain or show proof of Math 11 requirement – see specific Marketing option
website for grade requirement.
2. You must obtain or show proof of English 12 with a C+ or better (or equivalent):
Please refer to the BCIT English Language Proficiency page at:
http://www.bcit.ca/admission/upgrading/englishproficiency.shtml
3. You must complete or show proof of equivalents to ALL level 1 and 2 courses listed below:
Level 1 Full-time Course Course Name Part-time Equivalent
BSYS 1000 Business Information Systems 1 BSYS 1001
COMM 1100 Business Communication 1 COMM 1103 or COMM 1106
ECON 2100 Microeconomics ECON 2100
FMGT 1100 Accounting 1 FMGT 1100
MKTG 1102 Essentials of Marketing MKTG 1102
OPMT 1110 Business Mathematics OPMT 1110
ORGB 1100 Organizational Behaviour ORGB 1105
Additional requirements for the Communication option:
1. You must submit a detailed resume showing relevant work experience, community and
volunteer experience.
2. You must submit a letter of intent explaining your reason for applying to the program.
why you feel you are a superior applicant to the program option
what you feel you will personally contribute to the BCIT Marketing Management
Communication Program
how you expect to benefit industry upon graduation
3. You must provide two letters of reference you feel are relevant to your application.
Please note:
* Applicants are requested to specify their program option preference(s), however, final acceptance into Level 2
st
specific options is deferred until Level 2 marks reviews in December. If an applicant’s 1 choice is not available
and they have successfully met all Level 2 requirements, they will be informed of other program options within
the Marketing Management Program that are available to them.
COMMUNICATION COURSE DESCRIPTION:
COMM 1103 or COMM 1106 Introduction to Business/Technical Communication. This Part-time Studies course
teaches practical techniques for planning, organizing, selecting, and presenting information in business or
industry. Covers routine memos, instructions, procedures, graphics and oral presentations. Pre-requisite:
COMM 0015 test.
Revised: June 19, 2011
First Year Communications Course:
* Please note if you believe that you have already completed the Communication course, you may apply for
course credit or apply for assessment through “Prior Learning” (challenge exam, etc) Individuals requesting
more information on this should:
submit a letter, with your application, requesting that your application be considered towards waiving COMM
1103.
include with this letter detailed official course outlines of the programs and/or courses you previously
completed that may aid in BCIT’s assessment of your educational background in the
Communication/English area.
include a detailed resume and samples of your writing (if possible) from a business/work environment.
courses through Prior Learning Assessment, will have a fee charged.
MARKETING OPTIONS
**Please note: Processing will not begin on your application until you designate your program option.
In the second year of the program, students focus on their specific fields of marketing expertise, including Professional Real
Estate, Entrepreneurship, Marketing Communications, Professional Sales and Tourism. Combined with additional core
competencies such as business law, computer systems, database management, marketing research, and negotiation skills,
BCIT Marketing Management grads have the benefit of a solid general business foundation, layered with an intensive
program specialization.
The Professional Real Estate Program - prepares the graduate for marketing, sales, managing broker, mortgage
brokerage, appraisal, property management and investment analyst, leadership and ownership positions. Graduates may
choose to pursue either licensed or non-licensed positions within the real estate industry. Graduates have found employment
in a broad spectrum of real estate industry fields.
The Entrepreneurship Program - provides students with a tool kit of skills that they will carry with them in careers ranging
from management roles in small companies to self employment as an entrepreneur. Students acquire skills that include
analysis of new business opportunities, composition of business plans and creation of financing proposals.
The Marketing Communications Program - graduates are employed in a variety of positions within advertising and public
relations firms, broadcasting and publishing firms, in-house marketing and promotion operations and production companies,
as well as in high technology and the not-for-profit sector.
The Professional Sales and Marketing Program - emphasizes the professional selling techniques required to present
sophisticated products and services to professional buyers. This option heavily emphasizes the planning, researching,
promotion, merchandising and relationship-building techniques essential for a successful career in professional sales.
Employers are found in manufacturing, wholesale/retail and service organizations. Sales positions provide the training
ground for advancement to eventual middle management positions. Applicants with some retail or sales experience will be
preferred.
The Tourism Management Program - prepares graduates for positions in firms or organizations engaged in developing
new tourism products and services or expanding the existing demand for these services; in destination management
organizations where product/market planning and research are essential; and in conference and event planning firms and
associations.
FREQUENTLY ASKED QUESTIONS
When will I be accepted?
Seats for advanced placement students will be awarded after current full time level 1 students have written their finals at the
end of the term, before Christmas break. Please check your MyBCIT email account frequently.
What will happen if I cannot complete all required courses before the term starts?
ALL first term courses must be complete before entering Level 2.
When will I get my timetable?
Timetables are now available for you to print through BCIT’s Student Self-Service. Print your timetable one day prior to class
start by logging into my.bcit.ca and going to Student Self Service. You must be registered in your courses in order to
access this feature.
When can I buy my books?
It is recommended that students wait until the first week of classes before buying textbooks. Your instructors will tell you
which books to buy.
Revised: June 19, 2011
Can I take courses ahead of time to help reduce my course load?
In order to maintain a competitive application, it is recommended that you take no more than two courses per term ahead of
time. A maximum of two courses per level are eligible for credit. Please note: tuition for full time programs may not be
reduced.
What do I do if I have already completed a 2nd level course?
As soon as you have been accepted, you must apply for course credit/exemption if you have already completed a 2nd level
course either at another institution or through part-time studies at BCIT. Applications are available at Student Information
and Enrolment Services and will be accepted up to 14 calendar days into a term. An official transcript and a course outline
where appropriate must be provided (or be on file with BCIT) to process the request. You should attend classes until you
receive formal notification by mail that you have been granted course credit. Please note that this will not reduce your tuition
fees.
How much credit can I apply for?
As per Admission Procedure 5003-PR1, the department reserves the right to determine the granting of credit where
appropriate. A maximum of two courses per level are eligible for credit.
BCIT Residency Policy allows Transfer Credit up to a maximum of 50% of the total credit hours needed for certification.
Requests for transfer credit totaling more than 50% of the total program credits are reviewed on an individual basis by the
Dean’s Office.
What happens if I fail a course repeatedly?
Students are allowed a maximum of three attempts to successfully complete a course. A student, who fails a course twice,
will only be allowed to repeat the course with written permission from the Associate Dean, who will detail any special
considerations or conditions in a written contract with the student. The Associate Dean may identify to the Registrar’s Office
those students who are not permitted to attempt a course for a third time, and/or those who are not permitted to continue in
the program. Students who have not successfully completed a course within three attempts will not be eligible to graduate
from their respective programs unless special permission is granted by the Program Dean.
APPLICATION PROCEDURE FOR ADVANCED PLACEMENT & READMISSION
Apply Early (Applications will be accepted February 1, 2011 for the January 2012 intake)
As soon as you have decided on the program of your choice, please submit a completed application form to Student
Information and Enrolment Services at SW1 – First Floor.
Please note: you do not have to have all the requirements completed before you submit an application. When
admission becomes competitive, the date of the application may become one of the criteria used to select students.
Make sure application is completely filled out
Option must be chosen
Correct Level must be circled
nd st
o Level 02 = 2 term in January only = halfway through 1 year
o Attach Documents
Official Transcripts
Record of Landing (Immigration) Papers
Course outlines for entrance requirement equivalencies (if taken outside of BCIT)
Resume/letter of intent/reference letters (if applicable)
For Students Who Are Working Towards Completing the Entrance Requirements
It is the responsibility of the applicant to keep the Advanced Placement Office informed of their progress towards
meeting the entrance requirements
o If you are completing courses at BCIT, please call to advise when registered AND when the course has
been completed and the grade has been posted to your myBCIT account.
o If you are completing courses outside of BCIT, please submit proof of registration and follow up with official
transcripts once courses are complete.
**This process takes up to 4-6 weeks. Applicants will be notified of their application status by official correspondence through
their my.bcit.ca account**
FOR FURTHER INFORMATION:
For more information please contact the Admissions Office – Advanced Placement line at 604-432-8230.
To register for Part-time Studies courses, please call Student Information and Enrolment Services at 604-434-1610.
Note: Information may be subject to change
Revised: June 19, 2011