Profitability by Year Customer Base
10000000 70000
Customer Base - Membership
8000000 60000
50000
6000000
40000
4000000
30000
2000000 20000
0 10000
-2000000 0
1
-4000000
1 2 3 4 5 Bronze
Total Revenues by Year Revenue by
16000000 14000000
Membership Support
Revenues - Membership
14000000 12000000
12000000 10000000
10000000 8000000
8000000 6000000
4000000
6000000
2000000
4000000
0
2000000
1
0
1 2 3 4 5 Bronze
End of Year Cash Balance Revenue by
5000000 100%
Revenues - Membership
4000000 80%
3000000
60%
2000000
40%
1000000
20%
0
-1000000 0%
1
-2000000
1 2 3 4 5 Bronze
Customer Base by Membership Type Customer Base by Suppor
20000
Customer Base - Support
15000
10000
5000
0
1 2 3 4 5 1 2
Bronze Silver Gold Platinum Extra Storage Silver Gold
Revenue by Membership Type Revenue by Support Ty
4000000
3500000
Revenues - Support
3000000
2500000
2000000
1500000
1000000
500000
0
1 2 3 4 5 1 2
Bronze Silver Gold Platinum Extra Storage Silver Gold
Revenue by Membership Type Revenue by Support Ty
100%
Revenues - Support
80%
60%
40%
20%
0%
2 3 4 5 1 2
Bronze Silver Gold Platinum Extra Storage Silver Gold
Base by Support Type Effect of Churn on Simple CLTV
$600 CLTV - simple ARR
$500
CLTV - Simple
$400
$300
$200
$100
$0
3 4 5 5% 10% 15% 20% 25% 30% 35% 40%
Gold Platinum Annual Churn Rate
e by Support Type Effect of Churn on Complex CLTV
$350 CLTV - complex ARR
$300
CLTV - Complex
$250
$200
$150
$100
$50
$0
3 4 5 5% 10% 15% 20% 25% 30% 35% 40%
Gold Platinum Annual Churn Rate
e by Support Type SaaS Customer RoR and Time to Profit
140%
120%
SaaS Customer RoR
100%
80%
60%
40%
20%
3 4 5 0%
Gold Platinum Customer RoR Best Case Time to Profit
Recurring Revenue & Costs
Recurring Revenue & Costs
$35
$30
$25
$ per Customer
$20
$15
$10
$5
$0
ARR ACS CAC
le CLTV
40% 45%
lex CLTV
40% 45%
e to Profit
2.0 yrs
1.5 yrs
Time to Profit
1.0 yrs
0.5 yrs
0.0 yrs
me to Profit