Marketing
i want the
marketing brilliance
to create better
bottom lines.
Find it at Daniels. i did.
Lulu C.
MS Marketing Candidate, 2010
» The Department of Marketing at the Daniels College of Business Marketing PIONEERS
offers degrees and programs that fully immerse you in the business
of marketing. graduate students delve even deeper by following Daniels is the first business school
one of four specialized marketing tracks. Whichever facet of in the country to offer an MBa
marketing you want to pursue, the degrees and programs offered concentration in integrated marketing
communications.
by the Department of Marketing prepare you to contribute to the
bottom line with top-notch marketing.
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I want to be immersed in real-world marketing.
at Daniels, we combine an in-depth study of marketing with values-based Graduate
leadership and ethical decision making. Your studies span the theoretical to the Program Facts
real-world—from team projects that give you hands-on experience to independent Format: Full-time or
study research projects and internships that test your marketing mettle. part-time
I want to learn from today’s marketing pioneers. Time commitment:
15–36 months
Our faculty has far-reaching experience and influence in the industry as leading
marketing researchers and practitioners. in the classroom, they’re experts Program start dates:
at bridging theory to application. Outside the classroom, they’ll help you make March or September
industry connections and identify opportunities. in addition to small classes that GMAT or GRE: required
foster collaboration and networking, the department hosts monthly roundtables
Work experience: Varies
for a unique opportunity to engage and connect with top practitioners.
Credits: 54
I want to pick my passion and stand out from the crowd.
Whether you see yourself crafting brand strategy, delving deep into the
nuances of the customer experience, delivering the keys to efficient supply-
chain management, or becoming a vice president of sales—a Daniels degree in
marketing can give you the edge you need to outshine the competition.
Daniels MS Marketing program offers four tracks to a brilliant career:
• Integrated Marketing Communication: the strategic skills you need
to implement consistent messaging across all touch points.
• Customer Experience Marketing: the tools you need to understand,
provide and manage a better experience for your customers.
• Integrated Marketing Strategy: Marketing from a big-picture perspective,
including study of broad-based research, planning and management.
• Supply Chain Management: the mechanics and strategy behind
providing products on time, every time, with less cost and greater service.
Daniels also offers graduate Business Certificates in marketing and an
undergraduate marketing major and minor.
daniels.du.edu/marketing
303.871.3416
marcus.birney@du.edu
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