Using 'Special Reports'
To Boost Traffic and Revenue
By: Matt Bacak
Does your business enterprise need a boost? Consider using special reports to add revenue and build a
business contact list for future use.
What are special reports?
Special reports are short reports that contain helpful information on a subject. The reports are
anywhere from a few to 30 or so pages in length.
If you have the know-how, you can write them yourself or hire a writing service to do it for you. There is
very little work involved in creating them but they are versatile tools for building an online business.
One popular subject for special reports is how-tos. They direct a reader, step by step, how to do
something. If you are knowledgeable with computer software and hardware, that is a perfect niche for
special reports on your website. People are always having trouble figuring out their computers and you
could help.
Marketing special reports
There are options for marketing your special reports. If you are trying to build a business list of
customers, use these special reports as a freebie when any visitor signs up to be a part of your email
mailing list.
For this type of promotion, use a shorter report like a five page report on how to navigate problems with
Windows Vista (if your website has a computer niche).
You can create a five-part course and use the first part as the free promotion. It is your hook. Once they
sign up for the mailing list, you can grant them access to the other installments through emails that also
advertise your website products. Signing up for a business newsletter subscription can also be the
reason to gift a free special report.
Making money
All of your special reports don’t have to go towards list building. Besides your other products or services,
you can sell special reports on your website. Many reports sell for between $5 and $20 a piece, but if
you offer very valuable information, you can command a higher price. Sell single reports or create
various courses to interest your customers.
People love to learn about money-making opportunities. They will pay the money for any information
that is a how-to guide to making money on and offline in various ways. How have you made money?
Begin there with the subject of your special reports.
As your business grows, create an affiliate program. This gives customers a way to help you make more
money and also make some for them. Offer certain special reports as additional compensation for
reaching a certain selling level in the affiliate program.
There are a number of ways to use special reports. As you build your library and your lists, alternate the
free promotional reports and continue to sell your entire library, creating combination offers such as
Buy Two, Get One Free.
While your special reports are building your contact list, they are also making you money. With such a
low cost to create them, your profit margin is huge.
Don't underestimate the power of this strategy.
There are many strategies to making money on the internet, but nothing makes sense unless you have a
big list. Email Marketing is the most profitable way to make money on the internet. When you build a
list of hot and hungry prospects you control your future. Discover how to use the internet and turn your
computer into a cash gushing machine. Sign-up right now for Matt Bacak's FREE online newsletter to
find out how to do exactly that - Go here: http://www.promotingtips.com