Why You Should Blog?? Many people are getting into blogging for several reasons. You might have heard it somewhere recently but it actually started more than a decade ago from its mother, the online diary. Back then, these kinds of diaries are used by people to record and share accounts of their personal lives. Although blogging still uses that same concept, it has now evolved into several categories and usage. Nowadays, blogging is synonymous to online marketing. Bloggers not only publish contents reflecting their moods for the day or sharing what they have done for the past few weeks but also advertise and create a sturdy communication with their audience. More so, through the use of blogging, people are now able to find an alternative in making money. Blogging is an excellent opportunity for generating income. The Blog Before you even start to create you own blog. It is necessary to know what blog really is. The term blog is actually derived from the word Weblog or Web log. Back in the days, around the late 1990’s, these Web logs are utilized by users to track updates and references to other resources online. They served as journals, which made them useful as a publishing tool for the user’s stream of consciousness. Of course, the readers can still comment and share their thoughts on just about anything under the sun. Technically, blogs are also known as CMS or Content Management Systems. Being a CMS, blogs allow the writers to easily publish to a specific Web site and manage the content without the need of having to deal with the program code. Publishing software also provides users with a GUI or Graphical User Interface for easy pointing and clicking of their articles. Through the use of easy-to-do procedures, you can perform configuration and set up, which can ease your job as a blogger since the tool can automatically organize your published articles the next time you publish. The Advantage of Blogging The main question is why should you start blogging? The first thing you need to know is that blogging can enhance and support your online communications. However, you must first understand the outcome of your blog that you desire in order to attain success. The main reason why you should start blogging, is that it can be both an excellent outlet for your frustrations or excitement and profitable at the same time. It does not mean that if you are not into blogging, you should not blog. Being in a business, especially those with dealings on the Internet, requires you to establish a clientele that are actually interested with your services. Blogs can do this easily due to its accessibility and being an excellent medium for marketing that it is, blogs are essential for businesses. More so, if you are handling a business, there is good chance that your competition is blogging about their products and services. This is an easy method for you to examine the competition and what their clients’ preferences are. Additionally, blogs can create strong customer relationships since your target market can easily and directly communicate with the authority within your business. This kind of opportunity is hard to resist since a strong customer relationship can eventually lead to lasting trust to your product and services; hence, eventual increase in your revenue. Writing and Publishing Your First Blog Entry The content of your blog is an important factor in gaining traffic and acquiring a target audience. Publishing your first article or item is a great milestone in your blogging career. Fortunately, there are several basic guidelines, which can make your content more effective to your audience, adored by the search engines and respected by the world of blogging. Publishing an Effective Content Before you begin to write anything on your blog, you should know who your target audience is and what they want. If you see these factors as irrelevant for your blog because your blog is not business oriented in any way, you must remember that if you want readers then these factors are really relevant. Always remember that where there are readers there is something interesting to read. The only reason why people read is because they want something. If you really want to achieve some kind of massive readership, you must strive to make your content interesting and actually what readers want. First of all, keep in mind that communication is the key. More so, your communication must be authentic. The time when you publish your content is also the time when you let your true self surface. Blogs are personal in nature and communication is the key to being personal. The fact that each blog is unique because each writer is unique is enough for you to not to worry about future similarities with other blog entries. Keep in mind that whatever topic you are blogging about you must incorporate your personality with your writing. In order to create a loyal target audience, it is important for the visitors to trust you and relate to you. It does not necessarily entail that they know about your personal details but you must connect with your audience in an authentic manner. After establishing your communication with your audience, the content must also be credible. The blog must have authenticity even though credibility takes a lot of time to build. The moment you begin publishing your content, which is of high value and useful to the readers, you also start establishing your authority. There will come a time when your readers ask you for advice or seek for your opinion; this is the time when you have achieved some kind of credibility and you must use this to build your reputation as a blogger. The Blogger’s Block Blogging is writing but uses a different medium. There are several methods to fight blogger’s block. Always remember that your blog software exists to serve you and not to frighten you. You do not have to try blogging carrying the idea that you have prolific writing skills, or a journalism degree. The fact is that you have something to say and you want others to hear it. However, if you are feeling stuck on an idea, there are several suggestions that you can apply when creating the content for your blog. Firstly, you can try visiting other blogs. Visit those blogs that interest you and pick ideas and topics from those blogs that might be worth blogging about but keep in mind the relevance of the topic and your readership. You can also syndicate your news updates. You can do this by subscribing to news services online because they allow you to save time on searching using keywords. This is most useful for bloggers.