TS Members Royal Wedding - Tourism Society by xiuliliaofz

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									Constant Contact Survey Results
 Survey Name: TS Members Royal Wedding
 Response Status: Partial & Completed
 Filter: None
 Feb 17, 2011 12:15:31 PM



1. How do you view the impact of the Royal Wedding on the UK's domestic tourism?




                                                                         Number of Response(s)
Positive                                                                                   99
Negative                                                                                     4
No benefit                                                                                 21
No Responses                                                                                 1
Total                                                                                     125




2. How do you view the impact of the Royal Wedding on inbound tourism to the UK?




                                                                         Number of Response(s)
Positive                                                                                   98
Negative                                                                                     5
No benefit                                                                                 21
No Responses                                                                                 1
Total                                                                                     125




3. Will your company be hiring more staff over the week before and after the Royal Wedding? Please indicate which s
work in, in the comments box below.




                                                                         Number of Response(s)
Yes                                                                                          3
No                                                                                        108
Total                                                                                     121
68 Comment(s)
4. Which sectors do you feel will reap the most benefit from the Royal Wedding? (Multipul choice)




                                                                            Number of Response(s)
Attractions                                                                                   60
Consultants                                                                                     5
Destination Management                                                                        24
Education & Training                                                                            1
Foreign Tourism Organisations                                                                 25
Hotels, Venues & Catering                                                                    102
Media                                                                                         60
Marketing                                                                                     29
Regional Tourist Boards & RDAs                                                                17
Statutory Tourist Boards                                                                      11
Tour Guiding                                                                                  53
Tour Operator/Travel Agent                                                                    60
Transport                                                                                     70
Other                                                                                         14
Total                                                                                        122




5. Do you feel the effect will be concentrated in London and the South East or will the other regions share the benefit?




                                                                            Number of Response(s)
London & South East                                                                           78
Other Regions                                                                                   9
Both                                                                                          28
Neither                                                                                         7
No Responses                                                                                    3
Total                                                                                        125




6. Do you think the Royal Wedding effect will generate new and additional business, or will it draw people away from
at other times of the year?




                                                                            Number of Response(s)
Generate new and additional                                                                   85
Draw people away                                                                                9
Neither                                                                                       27
No Responses                                                                                     4
Total                                                                                          125
29 Comment(s)




7. What do you estimate will be the direct financial benefit to your business from the Royal Wedding?




                                                                            Number of Response(s)
£0                                                                                            87
£1 - £999                                                                                     12
£1000 - £4999                                                                                   4
£5000 - £9999                                                                                   1
£10,000 - £49,999                                                                               2
£50,000 +                                                                                       8
No Responses                                                                                  11
Total                                                                                        125




8. How long do you believe the effects of the Royal Wedding will be felt?




                                                                            Number of Response(s)
A week                                                                                        27
Two weeks                                                                                     12
One month                                                                                     24
Six months                                                                                    26
A year                                                                                        29
No Responses                                                                                    7
Total                                                                                        125
35 Comment(s)
                      Response Ratio
                              79.2%
                                3.2%
                              16.8%
                                <1%
                               100%




                      Response Ratio
                              78.4%
                                4.0%
                              16.8%
                                <1%
                               100%




ding? Please indicate which sector you




                      Response Ratio
                                2.4%
                              89.2%
                               100%
pul choice)




                        Response Ratio
                                49.1%
                                  4.0%
                                19.6%
                                  <1%
                                20.4%
                                83.6%
                                49.1%
                                23.7%
                                13.9%
                                  9.0%
                                43.4%
                                49.1%
                                57.3%
                                11.4%
                                 100%




ther regions share the benefit?




                        Response Ratio
                                62.4%
                                  7.1%
                                22.4%
                                  5.6%
                                  2.4%
                                 100%




will it draw people away from visiting




                        Response Ratio
                                68.0%
                                 7.1%
                                21.6%
                         3.2%
                        100%




yal Wedding?




               Response Ratio
                       69.6%
                         9.6%
                         3.2%
                         <1%
                         1.6%
                         6.4%
                         8.7%
                        100%




               Response Ratio
                       21.6%
                         9.6%
                       19.2%
                       20.8%
                       23.2%
                         5.6%
                        100%
Constant Contact Survey Results
 Survey Name: TS Members Royal Wedding
 Response Status: Partial & Completed
 Filter: None
 Feb 17, 2011 12:15:31 PM

3. Will your company be hiring more staff over the week before and after the Royal Wedding? Please indicate which s




                           At the moment we are not planning any spcific events to coincide with the wedding.
                           N/A
                           DMO
                           I work in education and research
                           Tourist board
                           Visitor Information
                           Educational publishing
                           Museum
                           I work in Higher Education institution, which is a public sector organisation. Wedding is going to
                           Business tourism
                           Tourist Information
                           Media
                           Consultancy, therefore not applicable
                           N/A LA membership organisation
                           hotels
                           Not relevant
                           Hospitality
                           Rural destination management
                           Consultancy
                           consultancy, so expect a lull in communications with clients because of all the public holidays
                           Public sector
                           Consultant. But neither will my transfer management co.
                           marketing agency so not applicable
                           Not relevant for self catering accommodation.
                           Education/research
                           As a North Wales local authority we are already building up our marketing as RAF Vaqlley is not
                           We are a consultancy!
                           N/A
                           ~Am self employed, so will have no effect.
                           Consultancy
                           I run a tourist information centre in Guildford and am responsible for marketing Guildford/Surrey.
                           not an employer, so no comment
                           N/A as I am not in the UKIt will not have much impact in Zimbabwe!!
                           Not applicable
                           Education
                            Marketing
                            Im am a College Lecturer in Travel and Tourism
                            Inapplicable question to me
                            Consulting
                            Education
                            DMO
                            Private Investor.
                            not relevant
                            On behalf of the beer and pub sector, yes. Extended licensing hours and the proximity to Easter
                            Consultancy
                            Hotel Industry
                            Consultancy
                            Not applicable would be abetter option




4. Which sectors do you feel will reap the most benefit from the Royal Wedding? (Multipul choice) - Other responses




6. Do you think the Royal Wedding effect will generate new and additional business, or will it draw people away from


                            Statistics suggest that, on similar past occasions, the actual event may have a lowering effect on
                            Much greater draw than the Olympics which I believe will have negative effect, especially outside
                            It should generate incremental receipts on the day, but the majority of visitors will be domestic da
                            It will mainly benefit the whole country as a bit of PR for the British brand abroad and therefore h
                            HIghly likely that people will visit UK after the event as they will see traditional British images bein
                            It will draw a few short term new businesses, but the long term perspectives will remain the sam
                            The additional business will arise from the extra bank holiday and be restricted to that day / week
                           Stimulates short break demand for the date. Too soon to say if diluting other dates.
                           There will be a considerable draw away from other times, but it will also attract considerable new
                           I think that people will actively avoid London around this time unless they wish to see and be par
                           It's an occasion best viewed on TV, but as with the Olympics people may well be enthused by th
                           This is a poor question. But it's impact is mainly nuetral. If people go around saying how wonderf
                           Most likely to be displacement
                           It will possibly generate much business and interest for the period of the wedding - rather like in
                           We are looking for extra visits to North Wales as they will be living here for a while with HRH bei
                           All! It will slow domestic, grow inbound, assist London at the expense of other regions (but not to




8. How long do you believe the effects of the Royal Wedding will be felt? - Comments



                           The shop window opportunity offered by the wedding is the main benefit. It's not going to attract
                           Hopefully it will attract extra overseas visitors throuhgout the year.
                           Indirect benefits resulting from positive international media exposure.
                           There will be a small drop in total output.
                           As long as people actually plan holidays in the UK based on marketing associated with the even
                           People will want to visit the UK post event because they have seen traditional British images pro
                           As it has been announced that Royal couple will be spending their short honey moon in Wales (a
                           I think many people thinkibng of visiting the UK may well avoid the week before and after the we
                           I think the effect on inbound tourism will be longer term - not during the Royal Wedding period. I
                           Ongoing as interest in their life together
                           Some benefit from the publicity will have a longer term effect, six months to a year.
                           It will be a good show case for London but as to how much that will attract people afterwards is a
                           What effects?
                           But probably a bit more in London
                           With 2012 then taking over the headlines
                           Ongoing awareness raising and interest.
                           The period leading up to and just after the wedding will probably capture the atmosphere and eu
                           -
                           Short term, positive (but limited) impact
                           I believe a royal wedding will create massive media interest over months that spills over into peo
                           If follow-on media coverage, will extend well into the future.
                           All positive press coverage featuring the UK should have a lasting benefit
                           If there is any benefit it will be by influencing people who have watched on TV to come and visit t
                           Figures for the industry, than an individual business. Will be the best possible start to summer.
                           The feelgood factor generated by the young royal couple should continue for some time to come
                           No effect outside London, and London will probably only benefit for a week, if at all, as many peo
                           But PLEASE don't overstate this effect. All the effects are marginal, not huge, though could hav
The effects will not START until AFTER the Royal Wedding and will have a noticeable benefit fo
Until the next funeral, coronation...
The main effect will be in the first week for people taking a short spring break, possibly with som
As stated above in short term negative effect which we will not recover but very marginal to over
Speaking to people in the Windsor area, The combined effect of The Kings Speech film and the
What effects?
 ontact Survey Results
 TS Members Royal Wedding
 us: Partial & Completed




mpany be hiring more staff over the week before and after the Royal Wedding? Please indicate which sector you work in, in the com
             Answer
             not applicable
             Not applicable.
             Journalist
             I work in the university sector, so this question does not apply to me.
             Local Authority public sector.
             Hotel in South Wales
             Not applicable - education sector
             At the moment we are not planning any spcific events to coincide with the wedding.
             N/A
             DMO
             I work in education and research
             Tourist board
             Visitor Information
             Educational publishing
             Museum
             I work in Higher Education institution, which is a public sector organisation. Wedding is going to be on the first week after Easte
             Business tourism
             Tourist Information
             Media
             Consultancy, therefore not applicable
             N/A LA membership organisation
             hotels
             Not relevant
             Hospitality
             Rural destination management
             Consultancy
             consultancy, so expect a lull in communications with clients because of all the public holidays
             Public sector
             Consultant. But neither will my transfer management co.
             marketing agency so not applicable
             Not relevant for self catering accommodation.
             Education/research
             As a North Wales local authority we are already building up our marketing as RAF Vaqlley is not too far away from us.
             We are a consultancy!
             N/A
             ~Am self employed, so will have no effect.
             Consultancy
             I run a tourist information centre in Guildford and am responsible for marketing Guildford/Surrey.
             not an employer, so no comment
             N/A as I am not in the UKIt will not have much impact in Zimbabwe!!
             Not applicable
             Education
            Marketing
            Im am a College Lecturer in Travel and Tourism
            Inapplicable question to me
            Consulting
            Education
            DMO
            Private Investor.
            not relevant
            On behalf of the beer and pub sector, yes. Extended licensing hours and the proximity to Easter will help.
            Consultancy
            Hotel Industry
            Consultancy
            Not applicable would be abetter option
            not relevant
            consultancy
            Being self-employed, and 200 miles from London, this question is not applicable to my circumstances.
            Not relevant
            Semi-retired.
            We are a marketing & PR agency
            Local Authority tourism marketing department
            Too far distant from London in visitor attraction centre. if anything we will haev less staff on the day as for ourselves we believe
            LA Tourism
            n/a
            Supplier
            hospitality and watersports
            Tourism Marketing and International Representation
s do you feel will reap the most benefit from the Royal Wedding? (Multipul choice) - Other responses
            Answer
            Merchandising
            London-based businesses
            None - PS spellcheck multiple!
            self catering
            Retail - people purchasing items to eat/drink whilst watching TV.
            None
            Royal 'attractions'
            None
            Pubs!
            BARS/ RETAIL
            Journalism
            public sector events
            London and heritage attractions
            wedding media and suppliers
the Royal Wedding effect will generate new and additional business, or will it draw people away from visiting at other times of the
            Answer
            I think domestic holidaymakers will take the opportunity of an extended Easter/May bank holiday break to travel. This may mea
            Statistics suggest that, on similar past occasions, the actual event may have a lowering effect on tourism around the time of the
            Much greater draw than the Olympics which I believe will have negative effect, especially outside London
            It should generate incremental receipts on the day, but the majority of visitors will be domestic day trippers. And the main factor
            It will mainly benefit the whole country as a bit of PR for the British brand abroad and therefore hopefully generate increased vis
            HIghly likely that people will visit UK after the event as they will see traditional British images being portrayed in the media with c
            It will draw a few short term new businesses, but the long term perspectives will remain the same.
            The additional business will arise from the extra bank holiday and be restricted to that day / weekend. I understand research ha
            Stimulates short break demand for the date. Too soon to say if diluting other dates.
            There will be a considerable draw away from other times, but it will also attract considerable new business.
            I think that people will actively avoid London around this time unless they wish to see and be part of it.Others will find other thing
            It's an occasion best viewed on TV, but as with the Olympics people may well be enthused by the scenes shown to visit at anot
            This is a poor question. But it's impact is mainly nuetral. If people go around saying how wonderful it will be, then there will obvi
            Most likely to be displacement
            It will possibly generate much business and interest for the period of the wedding - rather like in 1981 but not fater the event. Th
            We are looking for extra visits to North Wales as they will be living here for a while with HRH being stationed at RAF Valley
            All! It will slow domestic, grow inbound, assist London at the expense of other regions (but not to any great extent of any tourism
            see comment below
            A high importance is attached to the Royal Wedding as a stimulant to tourism in London and income generating event.
            It will probably persuade additional people to visit earlier than originally planned
            As with all these events the only benefit is exposure of London/Britain on TV around the world. The actual event itself might dra
            A good time for the country to celebrate. More televisions in pubs will help them attract people for a party.
            Draw people away both at the time and across the rest of the year
            The Royal Wedding's impact will be less about short-term gain and more about positive exposure for Britain in established long
            But very marginal
            The Royal Weddding is unlikely to increase the volume of inbound tourism at the time of the wedding itself, but it is likely to incr
            Some, though most people abroad will prefer TV
            Much depends on the marketing and packaging of Late Spring Breaks to include the Royal Wedding and then a choice of other
            Just read the report that VB produced on the affect of royal weddings since Charles and Di tied the knot.
you believe the effects of the Royal Wedding will be felt? - Comments
            Answer
            Even longer as it will re-inforce overseas visitors perceptions of UK as being strong on heritage. The wedding is right on-brand!
            While I am sceptical of royal weddings as branding devices - they are redolent of what I shall term 'old Britannia' - the exposure
            The shop window opportunity offered by the wedding is the main benefit. It's not going to attract millions of additional visitors
            Hopefully it will attract extra overseas visitors throuhgout the year.
            Indirect benefits resulting from positive international media exposure.
            There will be a small drop in total output.
            As long as people actually plan holidays in the UK based on marketing associated with the event.
            People will want to visit the UK post event because they have seen traditional British images promoted through the media
            As it has been announced that Royal couple will be spending their short honey moon in Wales (a week) that will calm the effect
            I think many people thinkibng of visiting the UK may well avoid the week before and after the wedding. I think this may not com
            I think the effect on inbound tourism will be longer term - not during the Royal Wedding period. It will bring in more media but I
            Ongoing as interest in their life together
            Some benefit from the publicity will have a longer term effect, six months to a year.
            It will be a good show case for London but as to how much that will attract people afterwards is a moot point. I am not sure the
            What effects?
            But probably a bit more in London
            With 2012 then taking over the headlines
            Ongoing awareness raising and interest.
            The period leading up to and just after the wedding will probably capture the atmosphere and euphoria.
            -
            Short term, positive (but limited) impact
            I believe a royal wedding will create massive media interest over months that spills over into people feeling better about being B
            If follow-on media coverage, will extend well into the future.
            All positive press coverage featuring the UK should have a lasting benefit
            If there is any benefit it will be by influencing people who have watched on TV to come and visit themselves - the effect will ther
            Figures for the industry, than an individual business. Will be the best possible start to summer. Could be helped if the Chance
            The feelgood factor generated by the young royal couple should continue for some time to come.
            No effect outside London, and London will probably only benefit for a week, if at all, as many people may well steer clear
            But PLEASE don't overstate this effect. All the effects are marginal, not huge, though could have been greater with greater Tre
The effects will not START until AFTER the Royal Wedding and will have a noticeable benefit for up to a year, when the Londo
Until the next funeral, coronation...
The main effect will be in the first week for people taking a short spring break, possibly with some extending this to two weeks.
As stated above in short term negative effect which we will not recover but very marginal to overall business
Speaking to people in the Windsor area, The combined effect of The Kings Speech film and the Royal Wedding has created in
What effects?
 you work in, in the comments box




 the first week after Easter break, we will be operating as normal.




ar away from us.
 for ourselves we believe numbers will dip on the day




ng at other times of the year? -

k to travel. This may mean Londoners leave the city or others taking breaks around the country.International tourism may not have an imme
sm around the time of the event. This could perhaps benefit tourism at other times of the year by re-distributing trips.

 pers. And the main factor on the day will be the weather.
 lly generate increased visits from overseas.
rtrayed in the media with cultural and historical associations

I understand research has shown that the wddings of diana and Charles and then Andrew and fergie led to falls in tourism business in those
 Others will find other things to do which will benefit the economy.They are not necessarily republicans! So there will be a benefit because of
 nes shown to visit at another time
will be, then there will obviously be a downturn.

but not fater the event. The Silver Jubilee 1977 - and possibly the 2012 Celebrations lend themselves to more events throughout the year an
ationed at RAF Valley
great extent of any tourism in any sector)

generating event.

 tual event itself might draw a few people, but it will put off many more who would prefer to visit when the country isn't preoccupied with a spe


 Britain in established long-haul markets

 itself, but it is likely to increse interest in 'heritage Britain', especially by those attracted to our unique institutions and history. This interest wil

and then a choice of other destinations to complete the visit. All tour operators will need to move swiftly to book suitable accommodation (if t



wedding is right on-brand!
 Britannia' - the exposure of London through the world's televisual media should generate difficult-to-measure benefits.
ns of additional visitors




d through the media
k) that will calm the effect of the Wedding. Some tourists, especially domestic might choose to visit capital shortly after the wedding, when th
. I think this may not compensated for by additional visitors attracted specifically by it.
bring in more media but I think travellers will follow after the publicity of the wedding pushed England into the international spotlight.


 t point. I am not sure the benefit will be as big as some say it will, especially with the Olympics next year. They should have waited a year or




 eling better about being British. It is this psychological effect that gives the positive spin off to tourism businesses domestically - not sightsee


 elves - the effect will therefore be at 1 year or longer.
d be helped if the Chancellor abolishes the beer escalator in his Budget on 23rd March! 60% of what is sold in pubs is beer.Hopefully the ext

may well steer clear
 n greater with greater Treasury support
o a year, when the London Olympics will then drown out any direct impacts

ending this to two weeks. There will be an on-going trickle effect for several months as the newly-weds are seen in public at different events.

l Wedding has created increased interest in visiting all the places closely asociated with our Royal Family this year.
al tourism may not have an immediate benefit during this period but the media attention may increase awareness of the city as a destination




o falls in tourism business in those years. It was the effect of overseas people avoiding a 'scrum' event. The Olympics may well have the sam
there will be a benefit because of trying to avoid the wedding!



ore events throughout the year and the country.




ountry isn't preoccupied with a special occasion.




tions and history. This interest will manifest in a modest increase in tourism, especially from North America, in the subequent months.

book suitable accommodation (if they have not already done so), and to complete their programmes. This survey is coming rather late in the




shortly after the wedding, when the man influx of tourists will die down.

he international spotlight.


hey should have waited a year or so and been more considerate about any potential impact on the tourism industry!




nesses domestically - not sightseeing and bookings at the actual event.



d in pubs is beer.Hopefully the extended hours can be replicated for the Jubilee and Olympics in 2012.
seen in public at different events. Much will depend on the Royal Events Calendar.
wareness of the city as a destination in the longer term (thus offers marketing benefits).




The Olympics may well have the same impact on foreign visitors next year, with people who aren't specifically attending events avoiding the
rica, in the subequent months.

his survey is coming rather late in the day. Drawbacks could possibly arise from some of the threatened strikes.
ifically attending events avoiding the uk.

								
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