Buy This Document Now

Price: $15.99

ADD TO CART

100% Money back guaranteed

Document provided by...: (Learn more...); At Career Press, we publish general non-fiction that addresses real, practical human needs. Our useful, accessible, "how-to" books reach a broad market of average Americans - people grappling with universal issues relating to job-hunting, career management, education, money, and personal goals.

About This Document: “There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas—humor and creativity.”
—Booklist
Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it.
This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting-along with the basics of earning ink
or air time. It also covers:
* Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles.
* How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files.
* How to perform on radio, TV, or the Web like a pro.
* Publicity writing tips that ensure you’ll be easily found online through search engines.
* Strategies for building an audience of fervent fans online or
within a geographical or special-interest community.
* A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable.
Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!

Stats: Type:
Acrobat PDF; Size:
0 kb; Pages:
0; Views:
831; Posted:
09/04/09

Categories: DocStore > Business Resources > Sales & Marketing
Tags: how to, free publicity, marcia yudkin, media coverage, press releases, press release, third edition, news release, public relations, marketing strategy, publicity efforts, new product, marketing plan, target market, google searches

Embed

6 Steps to Free Publicity, Third Edition

Document Sample

By registering with docstoc.com you agree to our
privacy policy

Buy This Document Now

Price: $15.99

6 Steps to Free Publicity, Third Edition

Successfully added document to cart!

You have already registered, we just need your password.

Successfully added document to cart!

You have already registered, we just need your password.

Buy This Document Now

Price: $15.99

6 Steps to Free Publicity, Third Edition

Also From This Publisher

Successfully added document to cart!

You have already registered, we just need your password.

Register and get access to “6 Steps to Free Publicity, Third Edition”

Successfully added document to cart!

You have already registered, we just need your password.

Login to continue downloading: “6 Steps to Free Publicity, Third Edition”