Peoria Civic Center - SearchWide by chenmeixiu


                          DIRECTOR OF SALES POSITION
                                         (Peoria, Illinois)


The third largest city in Illinois with a population of 112,936, Peoria is equal distance from
Chicago and St. Louis. The community has an enviable standard of living, exciting venues and
safe streets. The area is well known for the quality and quantity of its shopping destinations. It
also boasts its own symphony, ballet, Broadway Theater League, and museums. Additionally
Peoria is home to first-class medical facilities that are a regional draw.

The vibrant riverfront showcases a multitude of festivals and celebrations that light up the
summer nights much like our extraordinary Fourth of July Skyconcert….a fireworks show that
draws well over 100,000 annually. Citizens are flocking to live in the refurbished warehouses
and lofts on Water Street that produce the perfect lifestyle for a 24/7 city.

Naturally, they are proud to be the site of the world headquarters of Caterpillar, Inc., but we have
many global businesses that allow Peoria to play all over the World through their products and
services. Peoria has begun to diversify its economy with InfoTech industries as well. Thus our
business community attracts some of the brightest graduates throughout the nation.

This three-time All American City has the heart that is so well known in the Midwest. While we
enjoy a variety of sophisticated entertainment, we are still homey enough to enjoy a tractor pull
at the County fair, and many citizens vie for blue ribbons for their original cookie recipe or their
prize bull during that competition. Peoria derives its name from the aboriginal inhabitants
encountered by the first wave of French explorers. Located along the meandering Illinois River,
our citizens enjoy both the fast pace of a dynamic community and the slower, old-fashioned
tempo that is showcased by Old Fashioned Sunday in the Park and quiet pot lucks in their
backyards. They are a city that cares, home to many charity agencies and organizations. Peoria
is well known for giving more per capita than many cities of its size. We are the Heart in the
Heart of the Nation.

      According to Forbes, the Peoria area is ranked the most affordable U.S. metropolitan area
       to live in out of the nation's 150 largest metro areas
      Forbes also recently ranked Peoria #47 out of the largest 150 metropolitan areas in its
       annual "Best Places for Business and Careers." Peoria was evaluated on the cost of doing
       business, cost of living, entertainment opportunities, and income growth
      In 2005, Sperling and Sanders Best Places to Live Rankings among 331 metropolitan
       areas placed Peoria #51, citing "low cost of living, low cost of housing, and attractive
       residential areas" as the main pros to the area
      Inc. Magazine placed Peoria #33 on its Top Cities for Doing Business in America out of
       274 population centers
      Peoria was ranked a 5 Star Logistics City by Expansion Management Magazine
      Peoria consistently ranks in the Top 10 Best Mannered Cities in America as compiled by
       etiquette expert Marjabelle Young Stewart


      Peoria Area Convention and Visitors Bureau is a $1.6 mm budgeted bureau
      Funding comes from bed tax state grants and membership dues
      The PACVB team is about 15 FTE employees
      The Peoria Area Sports Commission is a standing committee of the PACVB
      There is a 17 member Board with 3 of those Board members serving as the Board's
       Executive Committee
      Peoria area currently has about 4000 hotel rooms; they are slated to add another 500 in
       the next two years for a total of 4500
      800 rooms are in the downtown area within walking distance from the The Peoria Civic
      The Peoria Civic Center has recently undergone a $55 million expansion and upgrade,
       which makes the Peoria Civic Center the largest convention facility in downstate Illinois
       The project brings the total exhibit hall space to 110k sq. ft., with total meeting space of
       45k sq. ft . and a new 27k sq. ft ballroom
      The community is serviced by Greater Peoria Regional Airport with flights with service
       from Denver, Vegas, Phoenix and Detroit
      Peoria is the third largest city in Illinois with a population of 130k, the greater
       metropolitan area has a population of 350k
      Peoria is headquarters for Caterpillar Inc., one of the 30 companies composing the Dow
       Jones Industrial Average
      The down town product has gone through a major urban gentrification from the late 90's
       forward, the community has a very active arts & culture lifestyle as well as minor league
       sports franchises

Marketing Campaign
The Peoria Area Convention and Visitors Bureau announces its new marketing campaign to
bring conventions to the Peoria Civic Center after its $55 million renovation. Visitors will be
drawn to the Peoria area with some new ambassadors, friendly dogs of all shapes and sizes and
the slogan, “Come. Stay. Play.”
The campaign uses mans’ best friend in a variety of ads to show all that the Peoria area has to
offer with its reliable and fun atmosphere. Specific ads include: “Have you Heard?”, “Treat
Yourself”, “Get the Royal Treatment” and “Have a Ball”. The integrated campaign is
multifaceted and includes direct mail, print advertising in targeted trade publications and direct

The PACVB works to bring business to the Peoria area in the form of conventions/meetings, thus
the key audience for the new campaign is meeting planners. Meetings bring visitors to the area
who      spend       dollars    at    local      hotels,      restaurants,    and      stores.

The Peoria Area Convention and Visitors Bureau works to bring more overnight visitors to the
Peoria area through conventions/meetings, athletic events, group travel and leisure travel,
thereby creating more business for the entire destination.
For more information


The Peoria Civic Center is located in the heart of downtown Peoria, next to historic City Hall.
Within walking distance of nightclubs, major hotels, fine restaurants and entertainment,
including the riverfront, the Civic Center is convenient to major Peoria attractions. It is the
cornerstone of entertainment and convention activities. The Peoria Civic Center is a host to an
average of over 30 events each month, and over 900,000 visitors each year. The Civic Center
was built in 1982, and consists of:

      The Carver Arena - Host to numerous sports games, concerts, trade shows, and other
       events. The Carver Arena can seat more than 12,000 people at a time
      The Exhibit Hall - The Exhibit Hall is slightly smaller than the Carver Arena and is used
       mostly for banquets, trade shows, and other events. The Exhibit Hall can hold as many
       as 7,200 people at a time

      Theater - The Civic Center's theater is host to numerous performances of classical
       music, ballet, concerts, plays and more. The Theater can hold up to 2,250 people

      Meeting Rooms - The Civic Center also has nearly 17,000 square feet of meeting room

For more information please visit their website at


Peoria has steadily become a very strong sporting community, with a variety of professional
and collegiate teams in action, playing at varying times of the year. While the city is proud to be
able to offer professional sports, we are equally as proud to offer a wide variety of amateur
sporting programs, clubs, and associations.

                          Minor League Baseball Team founded in 1983. Re-affiliated with the
                          Chicago Cubs after a brief associating with the St. Louis Cardinals
                          from 1995-2004, this Midwest League team plays on O'Brien Field in
                          downtown Peoria.

                           Previously known as the Worcester IceCats, Springfield Indians,
                           Syracuse Warriors, and the Springfield Kings, this American Hockey
                           League Team is the third franchise to use the name "Peoria Rivermen"
                           and began playing in October of 2005. Affiliated with the St. Louis
                           Blues (NHL), they play at the Carver Arena in the Peoria Civic Center.

                           This Junior B Hockey Team is a member of the Central States
                           Hockey League and is affiliated with the Peoria Rivermen. They play
                           at Owens Recreation Center at Lakeview Park during the

                            The Bradley Braves participate in baseball, basketball, cross country,
                            golf, soccer, softball, tennis, track, field, and volleyball. Bradley's
                            facilities consist of the Carver Arena, Detweiler Park,
                            Laura Bradley Park, Markin Tennis Courts, O'Brien Field, Robertson
                            Memorial Field House , Shea Stadium, and the WeaverRidge Golf

                            The Cougars are a member of the National Junior College Athletic
                            Association. ICC athletics consist of baseball, basketball, cross
                            country, golf, soccer, softball, and volleyball.


The Peoria Area CVB is identifying individuals to join their organization in the capacity of
Director of Sales. Qualified candidates will have a strong sales background and be ready to
direct a team of six individuals in all aspects of selling the destination. Considerable emphasis
will be put on promoting the community’s newly renovated Peoria Civic Center. To be
successful, the next DOS will have knowledge of the Midwest market place. Familiarity with the
Sports market will be considered extremely attractive as well.


      Increases and monitors all sales leads and bookings
      Directs staffing, training, goal-setting and strategic planning for the Convention Sales and
       Services department
      Oversees the development and implementation of all sales and service presentations,
       promotional marketing material, and bid packets
      Assigns sales categories to sales managers (Military, Religious, Education, etc.)
      Formulates annual budget request and program of work for the Convention Sales and
       Services Departments. Reports progress to President/CEO through monthly status reports
      Analyzes and controls expenditures of sales and services departments to conform to
       budgetary requirements
      Researches (through resource books, internet, MINT, phone) to identify
       businesses/associations on the state, regional, national, and international level that fit the
       criteria to meet in the Peoria area
      Manages department's computer client base insuring files are updated, traced properly
       and consistent contact is made. Serves as “administrator” for major sales software
      Networks with local business people who are involved with state, regional and national
       groups to identify conventions available for bid
      Oversees department's leads that go to hotels and CVB members to ensure accuracy and
       meeting planning specifications are in proper order
      Prepares and/or oversees customized written bids for conventions
     Oversees department's site visits with potential clients interested in the Peoria area
     Manages convention bid presentations
     Coordinates monthly Visitor Industry Meetings with hotels/members to communicate
      bureau activities
     Organizes department's sales activities including sales blitzes and familiarization tours of
      potential clients to sell the Peoria area as a potential convention site
     Evaluates, recommends and represents organization at trade association meetings to
      promote convention and meeting business for the Peoria area
     Attends potential client and/or trade association meetings as deemed necessary
     Meets and exceeds sales goals as established by the President/CEO
     Directly supervises eight employees in the Convention Sales and Services department
     Carries out supervisory responsibilities in accordance with the organization's policies and
      applicable laws
     Responsibilities include interviewing, hiring and training employees; planning, assigning,
      and directing work; appraising performance; rewarding and disciplining employees;
      addressing complaints and resolving problems
     Maintain a thorough knowledge of the Peoria area as a destination and meeting product,
            Peoria Civic Center
            Hotels / Motels
            Private meeting/banquet facilities
            Attractions
            Recreation opportunities / venues
            Sports facilities
            Area events
            Transportation
            Seasonal climatic conditions


     Individual must be a self-starter and be able to hit the ground running
     Candidates will understand and enjoy the challenges and rewards of selling a destination
     The most successful person will be completely proactive in all sales efforts
     The Director of Sales will understand relationship selling but always put great emphasis
      and focus on keeping the sales funnel full


     Four-year degree from an academic institution or minimum of three years of
      destination/convention/hospitality industry sales experience. Understanding of
      hospitality/tourism industry required
     Strong and consistent ability to prioritize activities within specific time guidelines and to
      handle multiple responsibilities within a specific time frame
     Skills in account management, direct sales, and sales presentations
     Possess excellent communication skills; written, oral, and grammatical
     Willing and able to work evenings, weekends, and holidays based on client and office

If you are interested in this position please respond via e-mail with cover letter, resume, and
      compensation information to Craig Molitor, Executive Recruiter, SearchWide™
               or call 231-775-8840

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