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About This Document: The Offer: Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers "Feed The Beat" in the six weeks leading up to the channel's "Video Music Awards" show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website.

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Taco Bell promotes MTV VMAs with QR codes on meal packages

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Taco Bell promotes MTV VMAs with QR codes on meal packages

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