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About This Document: Ari Osur, principal analyst at Forrester Research, says that this is just Hotmail's way of responding to the arms race among Webmail providers. "They are trying to maintain their email user base by responding to the overwhelming clutter in inboxes," says Osur. "This development makes it much easier for a consumer to ignore your message, because now it is not even in the inbox. It is in a special folder, which they can ignore."

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New Hotmail inbox tools make it easier for users to hide marketing newsletters

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New Hotmail inbox tools make it easier for users to hide marketing newsletters

14 | December 2011 | www.dmnews.com

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