If you’re embarking on the important task of search engine optimisation (SEO) for your website, it’s easy to get lost in the lingo and get caught up in all the variables that can help you drive your website to the top of Google. It’s an exciting race to the top! But there’s a very important consideration above and beyond getting website traffic.
Getting Visitors Your Site with SEO is Good But Can You Keep Them There? ©2011, Oracle Digital Page | 1 If you’re embarking on the important task of search engine optimisation (SEO) for your website, it’s easy to get lost in the lingo and get caught up in all the variables that can help you drive your website to the top of Google. It’s an exciting race to the top! But there’s a very important consideration above and beyond getting website traffic. Once you get them there, will you be able to: Keep them there for longer than a cursory glance? Convince the reader to sign up / subscribe so you know they’ll be back again? Get them to buy whatever it is that you are selling? Websites Can’t Live on SEO Alone SEO, alone, isn’t enough to succeed online. Traffic is great but conversion is even more important. You need an integrated multifaceted approach that helps customers find you and that also helps customers feel confident enough in your abilities to follow your desired call to action. If you hire an SEO company to help, be sure to work with a company that strives to not only help you rank but to help you sell as well. Oracle Digital offers an array of services to help you, including: Research – To rank well, you need research to help you determine the best strategy. The same goes for conversion. Continuous research will help you climb the ranks on the search engine results pages and it will help your conversion rate climb as well. Any SEO company worth their salt will make research an essential part of the process. On Page SEO – Each and every page on your website creates potential for success. Your SEO company needs to know how to optimise every page so that it can bring traffic and keep it. ©2011, Oracle Digital Page | 2 Off Page SEO – many off site factors will impact your SEO rankings and your influence on the web. (We offer off page SEO that gets great results!) Design – Web design has a major impact on the way search engines and customer see you. The right approach can make a big difference. Business blogging isn’t just a great way to gain favour with Google and the other search engines. It’s also a great way to forge and nurture relationships with customers. And more…beyond all the above things your SEO company needs to regularly analyse results to see how things are working out. SEO success is about more than rankings…it’s about conversion, too. Areas like newsletter marketing, video marketing, social marketing, and other strategies can be coupled with a strong SEO strategy to help your website capture attention and hold onto it. There’s another thing to be aware of, too. Search engines are getting smarter. They don’t see SEO as underhanded. In fact, Google wants you to do SEO. But search engines are looking at more than keyword optimised text and tags. They’re looking at your bounce rate and Google looks at other user behaviour factors, too. Search engines want to send people to a site that will answer their query. You want your stats to show that people who land on the site click through past their landing page, stay on the site more than five seconds, and come back more than once. These statistics will help you get even better rankings and more traffic. SEO is just a part of your online strategy. Integrate it with an overall quest to provide value to your readers and you’ll see great results. Need help with SEO, website design, or another area of internet commerce? Talk to the Perth SEO experts at Oracle Digital. ©2011, Oracle Digital Page | 3
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