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SOCIAL NETWORKING TOOLS HANDOUT

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SOCIAL NETWORKING TOOLS HANDOUT Powered By Docstoc
					   SOCIAL NETWORKING TOOLS
                     Written & Compiled by Giovanni Caban, WO, CIO
                                             January, 2010




For more information contact Carol A. Richmond, Ph. D, Leadership Program Manager, FS HRM Center of Learning
                        Phone Number: 505-343-5564 Email: CRICHMOND@FS.FED.US
Social Networking Tools                                       US Forest Service HRM                                                November 24, 2009




Table of Contents
Table of Contents ......................................................................................................................................... 2
Objectives ..................................................................................................................................................... 3
What is a Social Network? ........................................................................................................................... 3
Social Media Categories ............................................................................................................................... 4
Non FS Social Networking Tools .................................................................................................................. 5
Top 25 Social Networking Tools................................................................................................................... 7
Social Network Tools Functions & Activities ............................................................................................... 8
The Value of Social Networking Tools ......................................................................................................... 9
Strategies for Managers of Virtual Teams ................................................................................................. 10
References .................................................................................................................................................. 11
Social Networking Tools                US Forest Service HRM                   November 24, 2009




Objectives
To introduce social networking tools

To provide a discussion on the selection of social networking tools




What is a Social Network?
A social network service focuses on building online communities of people who share interests
and/or activities, or who are interested in exploring the interests and activities of others. Most
social network services are web based and provide a variety of ways for users to interact, such
as e-mail and instant messaging services.

The main types of social networking services are those which contain category divisions (such
as former school-year or classmates), means to connect with friends (usually with self-
description pages) and a recommendation system linked to trust. Popular methods now
combine many of these, with Facebook and Twitter widely used worldwide; MySpace and
LinkedIn being the most widely used in North America;[1] Nexopia (mostly in Canada);[2] Bebo,[3]
Hi5, StudiVZ (mostly in Germany), iWiW (mostly in Hungary), Tuenti (mostly in Spain),
Decayenne, Tagged, XING;[4], Badoo[5] and Skyrock in parts of Europe;[6] Orkut and Hi5 in South
America and Central America;[7] and Friendster, Mixi, Multiply, Orkut, Wretch, Xiaonei and
Cyworld in Asia and the Pacific Islands and Orkut and Facebook in India.

There have been some attempts to standardize these services to avoid the need to duplicate
entries of friends and interests (see the FOAF standard and the Open Source Initiative), but this
has led to some concerns about privacy.
Social Networking Tools             US Forest Service HRM                   November 24, 2009




Social Media Categories
As a brief overview, the following listing is a brief compilation of the types of social media
available, and how some of them are used interactively. You must continue to exercise caution
about the platforms and files you open, as they can contain objectionable or inappropriate
content. There are four basic categories into which most social media platforms fall:



Communication: blogs, microblogs (Twitter), Social Networking (MySpace, Facebook),
Professional Networking (LinkedIn, ResearchGate), Chat rooms and Forums (Yahoo!, MSN, AOL,
plus other hobby, sport and social sites)

Collaboration: Wikis, Social Bookmarking (Delicious, StumpleUpon), Social News Sites (Digg,
Mixx, Reddit)

Multi Media: Photo, Video and Audio/Music Sharing (YouTube, Flickr, YahooVideo)

Entertainment: Virtual Worlds (Second Life), Gaming and Game Sharing
Social Networking Tools                US Forest Service HRM                     November 24, 2009




Non FS Social Networking Tools
This is a list of some of the most used social networking tools currently available outside the FS
networks.

Itunes – an excellent tool to play video and audio files, which is the equivalent of Microsoft
Media Player 11. This tool enables the user to share audio and video media files.

Facebook - is a great social networking tool to share information and ideas with others. This
tool was primary created for students but it has become one of the most social networking tool
used these dates by businesses and many government offices.

Youtube - is a video sharing website on which users can upload and share videos, display a
wide variety of user-generated video content, including movie clips, TV clips, and music videos,
as well as amateur content such as video blogging and short original videos. Most of the
content on YouTube has been uploaded by individuals, although media corporations including
CBS, the BBC, UMG and other organizations offer some of their material via the site, as part of
the YouTube partnership program.

MySpace - became the most popular social networking site used by teenagers in the United
States in June 2006. According to comScore, MySpace was overtaken internationally by its main
competitor, Facebook, in April 2008, based on monthly unique visitors.

LinkedIn - the purpose of the site is to allow registered users to maintain a list of contact details
of people they know and trust in business. The people in the list are called Connections. Users
can invite anyone (whether a site user or not) to become a connection. This social network tool
is primary to find jobs, people and business opportunities recommended by someone in one's
contact network, employers can list jobs and search for potential candidates, job seekers can
review the profile of hiring managers and discover which of their existing contacts can
introduce them.

Twitter – is a free social networking and micro-blogging service that enables its users to send
and read messages known as tweets. Tweets are text-based posts of up to 140 characters
displayed on the author's profile page and delivered to the author's subscribers who are known
as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow
open access. Users can send and receive tweets via the Twitter website, Short Message Service
(SMS) or external applications.

Hi5 – is another know social network tool. In Hi5, users create an online profile in order to show
information such as interests, age and hometown and upload user pictures where users can
post comments. Hi5 also allows the user to create personal photo albums and set up a music
player in the profile. Users can also send friend requests via e-mail to other users. When a
Social Networking Tools               US Forest Service HRM                     November 24, 2009



person receives a friend request, he may accept or decline it, or block the user altogether. If the
user accepts another user as a friend, the two will be connected directly or in the 1st degree.
The user will then appear on the person's friend list and vice-versa.

Blog - A blog (a contraction of the term "web log")is a type of website, usually maintained by an
individual with regular entries of commentary, descriptions of events, or other material such as
graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can
also be used as a verb, meaning to maintain or add content to a blog. Many blogs provide
commentary or news on a particular subject; others function as more personal online diaries. A
typical blog combines text, images, and links to other blogs, Web pages, and other media
related to its topic. The ability for readers to leave comments in an interactive format is an
important part of many blogs. Most blogs are primarily textual, although some focus on art (Art
blog), photographs (photoblog), videos (Video blogging), music (MP3 blog), and audio
(podcasting). Microblogging is another type of blogging, featuring very short posts.
Social Networking Tools              US Forest Service HRM                   November 24, 2009




Top 25 Social Networking Tools
In this table we can see a very interesting information from Compete.com, that shows
Facebook surging past MySpace in Monthly Unique Visitors and that Twitter has moved from
#22 to #3 in the rankings of the top 25 social networking sites by monthly visits.

Facebook is now the most visited social network, with nearly 1.2 billion visits in January 2009.
That is an increase of 36% over December, and 256% over the previous twelve months.
MySpace slipped into second place at the end of 2008 and since September of that year has
been seeing visits leveling at about 810 thousand a month.

The big winner in the social networking area has been Twitter which jumped from the 22nd
most visited social network at the start of 2008, to third most visited in January. A growth of
1,227% in 12 months.
Social Networking Tools            US Forest Service HRM                 November 24, 2009




Social Network Tools Functions & Activities
These social networking tools can be used to enhance your business need in the following
functions:

Recruiting & Hiring: Spreading the Word, Employee Referrals, Prescreening Background
checks, Targeting future employees & Building Relationship

Teamwork Collaboration: Foster innovation through team and customer collaboration
internally & externally, Collaborative Working spaces, Development of teams, Shared working
space and Problem solving

Build Trust & Relationships: Build trust among those you need or want to share ideas,
comments, videos and/or pictures. Enhancing relationships by the interaction and frequent
communications.

      Some Activities
          o Share documents, contacts or project activities
          o Host online meetings
          o Build professional communities and workgroups
          o Use instant messaging to chat with communities
Social Networking Tools              US Forest Service HRM          November 24, 2009




The Value of Social Networking Tools
The value of using these social networking tools is that you can:

      Reduce operational cost and save money
      Work becomes more efficient
      Speed the processes and decisions
      Provides accountability & history
      Expand the social and professional boundaries
      Enhance collaboration across physical boundaries
      Increase the availability of resources
Social Networking Tools              US Forest Service HRM                     November 24, 2009




Strategies for Managers of Virtual Teams
It seems that everyone is a member of a social network these days. Whether it's your kids on
MySpace and Facebook, or your colleagues on LinkedIn, people are taking advantage of these
new online meeting spaces to make friends, communicate and expand business opportunities.

But what are the legal obligations that arise out of the use of social networks, both for the user
and the sites themselves? The law in this area is still relatively unsettled, but some recent
developments have created intriguing precedent, and legislation in motion promises to keep
things interesting for the foreseeable future.

Make sure you know the FS policy and regulations on the use of these tools before you use
them.

Remember that everything you post to any social networking platform can be used in court for
appeals, injunctions, litigation. It can result in further FOIA requests for materials you used to
develop web pages or information.

GSA and Department Terms of Service Agreements need to be used, and not the standard
public Terms of Service, which may not provide your Forest or Unit with the appropriate
coverage, language or direction.
Social Networking Tools             US Forest Service HRM                   November 24, 2009




References


Documentation:
Learning Persistance & Success in Online Courses by Carol A. Richmond, Ph.D

Leading an International Virtual Team: Tips for Success Tactical Guidelines, TG-15-0425 by M.
Bell

Virtual Tools Increase Member Engagement and Project Performance by Stacy Goff

Draft FS Social Media Resource Guide by Thiery Curtis, Donavan Albert, Phillip Sammon &
Katie Armstrong



Websites:
http://www.aglearn.usda.gov/

http://fsweb.wo.fs.fed.us/irm/

http://fsweb.r3.fs.fed.us/pao

http://fsweb.wo.fs.fed.us/pao/

http://fsweb.r8.fs.fed.us/rf/pao/index.php

http://connect.wilderness.net

http://en.wikipedia.org/wiki/Social_network_service

http://en.wikipedia.org/wiki/List_of_social_networking_websites

				
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