SAMSUNG INTRODUCES HIGH PERFORMANCE PLATFORM FOR CAMCORDERS
Samsung’s new platform significantly enhances the video quality, recording times and the battery life of its camcorders
Seoul, Korea, July 31, 2008 ? Samsung Electronics Co., Ltd. announces the new platform with high video quality and high performance for camcorders as well as other mobile devices such as personal navigation devices (PNDs), portable multimedia players (PMPs) and portable DVD players. “With its best-in-class semi-conductor chips and image processing technology, Samsung’s new platform offers high video quality, longer recording times and low power consumption for camcorders.” said Sang Ryong Kim, senior vice president of Camcorder Business Team, Samsung Electronics. “With the new powerful features Samsung is able to secure a competitive edge in the global market by providing variety of camcorders that meet customer’s demands.”
The new platform is the first to apply H.264 CODEC to SD camcorders. Supporting multi-CODEC from MPEG-2 and MPEG-4 to H.264, the platform improves recording times and video quality by more than doubling the high compression ratio. Focusing on high video quality, Samsung’s new platform features advanced face detection technology that automatically detects faces and optimizes the diaphragm and focus of the camcorders. In addition to face detection technology, the platform is packed with powerful technologies such as 3D noise reduction algorithm for smooth video, Samsung’s own edge filter for stunning video details and clarity, and the color control technology for the original and natural colors.
Samsung’s new platform enhances the compatibility for camcorder users with ease. The platform allows consumers to easily get their memories from camcorders to multi-media devices such as MP3 players and PMPs supporting H.264 format - without having to transcode the files.
Designed and manufactured using 65-nanometer process technology on an ARM11 core, the new platform enhances camcorder’s performance and reliability significantly. By integrating its seven subchips including LCD controller and video encoder into one powerful chip, the power consumption level has been exceptionally lowered from 1.1 watts to 0.4 watts so that Samsung camcorders have almost twice the battery life.
Samsung’s MX-20 camcorder with the new platform featuring higher video quality, longer recording times and superb battery life will be available in August. # # #
About Samsung Electronics Samsung Electronics Co., Ltd. Is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main
business
units:
Digital
Media
Business,
LCD
Business,
Semiconductor
Business
and
Telecommunication. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.