2002 talking points Introduction to the Economic Census

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					Census Bureau

What’s New in the 2002 Economic Census
www.census.gov/econ2002

Census Terminology

Economic data collected from businesses
Demographic data collected from households

Surveys vs Economic Census
Surveys Census (years ending in 2 & 7)

•Annual, quarterly,
monthly

•Limited detail •Mostly national

•Every 5 years •Industry/product
detail

•Detailed Geography

Economic Census Provides:

• Detailed information on the structure of the economy
What industries exist Where they are located What inputs they consume What outputs they produce What markets they serve

Economic Census Coverage

Manufacturing

Mining Construction Agriculture Governments

TCU

Wholesale

Not covered

Retail FIRE

Service

“The Economic Census is indispensable to understanding America’s economy…” --Alan Greenspan, Chairman, Federal Reserve Board of Governors

Public Sector Uses
• Benchmarking • Tracking economic change • Attracting new businesses • Assisting business development

“Sound and timely economic data are the fuel that powers business decision making…” --Thomas J. Donohue, President, United States Chamber of Commerce

Private Sector Uses
Study your industry
Market share Product trends Strategic planning

What’s my share? How does my firm compare?

Private Sector Uses
Study your industry
Market share Product trends Strategic planning

Study business markets
Site locations Sales territories Forecasting sales
Where are my customers?
suppliers? competitors?

Private Sector Uses
Study your industry
Market share Product trends Strategic planning

Study business markets
Site locations Sales territories Forecasting sales

Evaluate investments
Estimate market size Data for loan applications

2002 Economic Census Key Dates
JanuaryPeriod to which census data refer December 2002 Companies December 2002 receive census forms. On-line HelpDesk, toll-free line available February 12, 2003 Due date for returning census forms 2004-2005 Economic Census reports published

2002 Economic Census
What’s New?
 New

Questions

– E-commerce sales – Supply chain (including outsourcing) – Leased employees

2002 Economic Census
What’s New?
 Better

questionnaire design  Forms customized for more industries  Internet-based help-site  Electronic reporting - downloadable forms

Many businesses won’t get a form
 Very

small businesses

– Nonemployers – Very small employers not sampled
 Most

locations of multi-unit firms industries

– Forms go to company headquarters
 Excluded

– Agriculture, forestry, fisheries; schools; labor, political, religious organizations

Information kit
 Public

2002 Publicity

Service Ads  Material for articles
– Press releases – Story ideas – Local data from 1997 – Data uses – Questions and answers

Key intermediaries


2002 Publicity

General media
– Broadcast media – Newspapers – News magazines



Business media
– Business publications – Trade associations – Chambers of commerce



Data centers

Three “waves” of publicity

Public Service Ads can take many forms

Public Service Ads can take many forms

2002 Publicity
You can help!
•Newsletters •Internet sites •Training / conferences •Contacts with local media
–Give media local angles

•Gathering testimonials

Timetable for Publicity
Summer 2002 Summer 2002 Sep-Nov 2002 Nov-Dec 2002 December 2002 Jan –Feb 2003 Most forms viewable on the web Publicity materials on the web Wave 1 mailed to monthlies, assns Wave 1 targeted to appear Companies receive census forms. On-line Help Desk, toll-free line available Wave 2 targeted to appear

2002 Economic Census

February 12, 2003 Due date for returning census forms Feb 12 – Mar 2003 Wave 3 targeted

2002 Publicity
Useful website addresses
•For everyone, including users

www.census.gov/econ2002
•For businesses with a form

www.census.gov/econhelp
•For promotion

www.census.gov/2002promo

?? Questions ??

For more information: -- econ@census.gov (301) 763-2547 or (877) 790-1876