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					I Have a Question For You
What do you think of the last
      couple of days?


  UNBELIEVABLE
 WEALTH MASTERY
     “How a Middle-Aged
 Technophobic Cracked The
  Internet Code and Makes
Serious Money on the Internet!
   And How You Can Too!”
At the end of the next 90
minutes you‟re going to
 know how to create a
 sustainable, profitable
online and offline money
    making machine
Today I Am Going To Do 3
Things With You

1. I‟m going to prove to you that if you are not
     utilising the enormous money making power of
     the internet, you are a mug.

2. I‟m going to show you step by step in the
     clearest possible way how anybody, regardless
     of where they are now, can successfully make
     money on the internet.

3.   I‟m going to show you how you can do it so you
     too can enjoy the sort of autonomy that we
     rebellious entrepreneurs enjoy.
How to Dominate Your Category


        Right Exposure/Media
                  +
           Right Message
                  +
         Right Market Match
                  =
        Competitive Advantage
Media/Exposure + Message +
Market Match

• The shocking truth reluctantly revealed is
  the world’s best message is useless if it
  doesn’t get seen and it falls on deaf ears

  – 40% of your success is media
  – 40% of your success is market
  – 10% of your success is the offer
  – 10% of your success is the copy
Most Dangerous Thing In Business

• Is dependency on anyone media,
  product, supplier or client – one is the
  most dangerous number in business

  – The Internet is the most volatile
    media of all

  – Efficiency versus Effectiveness
     The Giant
Revelation You Must
   Have or Your
Business will Never
 be Extraordinary
 THE GIANT REVELATION



        You Must Have ……
An affordable, reliable, predictable,
efficient SYSTEM for attracting an
 Abundance of quality clients and
    prospects any time you like
The FEBE Business Strategy
That will Sky Rocket Your Income


What is the most expensive and time
consuming thing a business does?
 Get a client the first time – 5 x more expensive

 The headaches are in the front end of a
 business, the money is in the
 backend…WHY?
 Because it‟s radically cheaper to do
 business with them more and more often
The FEBE Business Strategy
That will Sky Rocket Your Income


WHY? Because it‟s unencumbered
income – no marketing costs only
product costs.

Most business owners don‟t have a
progressive, complimentary range of
products and services
The FEBE Business Strategy
That will Sky Rocket Your Income

                The Circle of Trust




                Your Real Business
   FRONT END     Should be on the
                 BACK END
The FEBE Business Strategy
That will Sky Rocket Your Income


You have to have 2 separate but distinctly linked
marketing systems or methodologies for…

1. Getting them in – low risk time and money
2. Keeping them in – build trust and ascend

 If your business is ALL FRONT END it
needs to be hot and heavy and then get
out because you don‟t have a business
       at all you have a promotion
FE (Front End) and BE (Back End)


 You need to create a PROGRESSIVE,
COMPLEMENTARAY range of products
  and services AROUND what people
 WANT…NOT what you‟ve got, so you
  can help them get what they WANT

 MARKET 1st            PRODUCT 2nd
FE (Front End) and BE (Back End)

Back End Examples for a Naturopath
•   Aromatherapy                •   Vouchers
•   Free Checkup                •   Natural products for pets
•   Supplements/Vitamins        •   Detox kits
•   Massages                    •   Natural Remedy Kits
•   Courses and Seminars        •   Colonics
•   Health Foods                •   Allergy Testing
•   Natural Beauty Products     •   Water Filters
•   Natural Cleaning Products   •   Meditation Products
•   Joint Ventures              •   Books and CD’s
•   Weight loss course          •   Information Packages
•   Fertility Products          •   Health and Fitness

 They think they’re in the massage business, when they’re
         really in the health and healing business
The Low
Risk
Marketing
Funnel
Approach




 How do you
  get them in
and keep them
in the funnel?
“Mal Emery’s Ultimate
Million Dollar Marketing
Makeover”
Ad Version 1
                             “Embarrassed
                           by Constipation,
                              Diarrhoea or
                           Irritable Bowel?”
                     You’re NOT Alone & It’s NOT Your Fault!
                       Get Your FREE Copy of the 2007
                Breakthrough News Irritable Bowel Relief Report
                                    If you suffer from any form of gut pain, whether it’s irritable bowel,
               constipation, diarrhoea, wind, heart burn, or bloating or reflux… then you know just
               how bad the problem can be. And if you’re like most sufferers, you feel trapped and
               frustrated, never knowing when a sudden flare-up might cause an embarrassing
               moment… never quite knowing when you’ll have to scurry off home and seek some
               relief. And it seems like you’re always looking for the nearest bathroom wherever you
               go. Sound familiar? If so, please understand you are NOT alone and it’s NOT your
               fault. Many people suffer some form of gut pain. And what’s worse, with the stress of
               everyday living, toxins in our environment, and pollutants in our water, we are under
               constant attack! But it’s not all doom and gloom. The GOOD NEWS is… You don’t
               have to put up with your condition another minute longer!

                                    Our NEW FREE report reveals the latest and arguably the most
               effective non-invasive treatment in relieving irritable bowel, constipation and gut pain,
               so you can get back to doing all those things you enjoy…without pain, and without any
               embarrassing episodes. This report is ABSOLUTELY FREE and there is no obligation.
               To get your very own copy of the 2007 Breakthrough News Irritable Bowel Relief
               Report discretely sent to your home via overnight mail, simply call our Toll-Free
               recorded message line on 1800 000 000 and leave your name and mailing details. We
               will send you our Brand NEW report the same day you call. The call is FREE and you
               can call at any hour, day or night in strict confidence. And remember, the report is
               FREE, without obligation. Or simply go to…www.freedomfromirritablebowel.com …
               and get the answers to relieving your gut problems once and for all.
Ad Version 2               “Irritable
                           Bowel!”
                    You’re NOT Alone & It’s NOT Your Fault!
                       Get Your FREE Copy of the 2007
                Breakthrough News Irritable Bowel Relief Report
                                  If you suffer from any form of gut pain, whether it’s irritable
               bowel, constipation, diarrhoea, wind, heart burn, or bloating or reflux… then
               you know just how bad the problem can be. And if you’re like most sufferers,
               you feel trapped and frustrated, never knowing when a sudden flare-up might
               cause an embarrassing moment… never quite knowing when you’ll have to
               scurry off home and seek some relief. And it seems like you’re always looking
               for the nearest bathroom wherever you go. Sound familiar? If so, please
               understand you are NOT alone and it’s NOT your fault. Many people suffer
               some form of gut pain. And what’s worse, with the stress of everyday living,
               toxins in our environment, and pollutants in our water, we are under constant
               attack! But it’s not all doom and gloom. The GOOD NEWS is… You don’t
               have to put up with your condition another minute longer!

                                 Our NEW FREE report reveals the latest and arguably the
               most effective non-invasive treatment in relieving irritable bowel, constipation
               and gut pain, so you can get back to doing all those things you enjoy…without
               pain, and without any embarrassing episodes. This report is ABSOLUTELY
               FREE and there is no obligation. To get your very own copy of the 2007
               Breakthrough News Irritable Bowel Relief Report discretely sent to your home
               via overnight mail, simply call our Toll-Free recorded message line on 1800
               000 000 and leave your name and mailing details. We will send you our
               Brand NEW report the same day you call. The call is FREE and you can call
               at any hour, day or night in strict confidence. And remember, the report is
               FREE,        without       obligation.      Or        simply       go       to…
               www.freedomfromirritablebowel.com … and get the answers to relieving your
               gut problems once and for all.
Ad Version 3
                 “Death Begins in
                   Your Bowel!”
                       Get Your FREE Copy of the 2007
                Breakthrough News Irritable Bowel Relief Report
                                  If you suffer from any form of gut pain, whether it’s irritable
               bowel, constipation, diarrhoea, wind, heart burn, or bloating or reflux… then
               you know just how bad the problem can be. And if you’re like most sufferers,
               you feel trapped and frustrated, never knowing when a sudden flare-up might
               cause an embarrassing moment… never quite knowing when you’ll have to
               scurry off home and seek some relief. And it seems like you’re always looking
               for the nearest bathroom wherever you go. Sound familiar? If so, please
               understand you are NOT alone and it’s NOT your fault. Many people suffer
               some form of gut pain. And what’s worse, with the stress of everyday living,
               toxins in our environment, and pollutants in our water, we are under constant
               attack! But it’s not all doom and gloom. The GOOD NEWS is… You don’t
               have to put up with your condition another minute longer!

                                  Our NEW FREE report reveals the latest and arguably the
               most effective non-invasive treatment in relieving irritable bowel, constipation
               and gut pain, so you can get back to doing all those things you enjoy…without
               pain, and without any embarrassing episodes. This report is ABSOLUTELY
               FREE and there is no obligation. To get your very own copy of the 2007
               Breakthrough News Irritable Bowel Relief Report discretely sent to your home
               via overnight mail, simply call our Toll-Free recorded message line on 1800
               000 000 and leave your name and mailing details. We will send you our
               Brand NEW report the same day you call. The call is FREE and you can call
               at any hour, day or night in strict confidence. And remember, the report is
               FREE,         without      obligation.       Or         simply       go        to
               www.freedomfromirritablebowel.com and get the answers to relieving your gut
               problems once and for all.
Advertorial



HEADLINE OPTIONS
“Suffer From Irritable Bowel?”
“Death Starts In The Bowel?”
“Shocking Irritable Bowel Study”
PHOTO

EDITORIAL
A recent survey showed that 1 in 3 Australians will suffer from irritable bowel syndrome at
some time in their life. Symptoms such as excessive wind, diarrhoea which can become
chronic at times, a dull ache in the gut, rumbling tummy, bloating and possibly the
passing of mucus and/or blood. It’s a painful and embarrassing condition.
Many sufferers feel trapped inside their homes, too nervous to go out in case they have a
sudden, embarrassing flare up.
But according to Irritable Bowel expert Deidre Ellis, it doesn’t have to be this way. Finally
there is a natural solution to this insidious problem.
In her new FREE 2007 Breakthrough News Irritable Bowel Relief Report, Deidre reveals
a simple, safe and natural way to relieve the symptoms of Irritable Bowel.
To get your FREE 2007 Breakthrough News Irritable Bowel Relief Report mailed to you
simply call FREE CALLL 1800 000 000 or go to www.freedomfromirritablebowel.com
Please see advertisement this page.
1800 Message Script



 Hi and thank you for calling Dynamic Health Solutions. This
 message goes for around 60 seconds.
 If you’re suffering with Irritable Bowel Syndrome, Constipation
 or diarrhoea, then this could be the most important message
 you have ever heard.
 You see my new 2007 Breakthrough News Irritable Bowel
 Relief Report reveals a quick, and natural solution that fixes
 your problem fast… without harmful drugs or painful surgery.
 Tens of thousands of people world wide have discovered the
 benefits of this information, now it’s your turn.
 To receive your free report, clearly leave your name, address
 and telephone number after the beep.
 To avoid disappointment, please speak slowly and spell any
 difficult names.
 I’ll then rush you my free report so you can put an end to your
 suffering once and for all.
 Thank you for calling.
Cover Letter 1
Cover Letter 2
Cover Letter 3
Sound Bite




    Hi my name is Deidre Ellis from Dynamic Health Solutions in
    Albury NSW. I specialise in the treatment of Irritable Bowel
    Syndrome. I help people suffering from Irritable Bowel
    Syndrome to beat their problem, without using harmful drugs
    or painful surgery. Within just weeks, my all natural solution
    takes away their pain, improves their energy, and gives them
    the keys to getting their lives back on track. If you’d like a
    FREE Report titled Breakthrough News Irritable Bowel Relief
    Report, simply call 1800 000 000 or go to
    www.freedomfromirritablebowel.com . It explains how you
    can beat irritable bowel quickly and easily, without taking any
    harmful pills and without resorting to painful surgery either.
 FAQ‟s

Frequently Asked Questions

“You may still have some questions and that’s understandable.
So I have included many of the most frequently asked questions here for you.
I trust these answers reassure you and will help you decide what is right for you.”

What is Irritable Bowel Syndrome, Gut Pain or Leaky Gut?
Irritable Bowel Syndrome, Gut Pain or Leaky Gut is a combination of symptoms that never
seems to let up and usually leads to tenderness, throbbing and even distressing pain. This is
usually accompanied with the discomfort of bloating, reflux, heartburn, embarrassing and
sometimes smelly flatulence and irregular bowel movements, including either diarrhoea or
obstructive constipation. . .

What is “The Irritable Bowel Solution Programme?”

The combination of Ancient Wisdom has the answer; it’s always been available, simple to use and
unknown to most. Using hand-picked treatments from all over the world, From Chinese Medicine,
From Ayruvedic Medicine (or Indian Medicine) From Naturopathy, From Herbal Medicine and from
the Case Histories of the many Thousands who are now pain free . . . who have followed Our
“Irritable Bowel Solution Programme” . . . it will amaze you in its effectiveness. As you may have
already worked out it’s the combination of these therapies that makes the difference.
  Landing & Web Pages
www.FreeFromIrritableBowel.com
Responder Email 1
Subject Line: Thank you, you’re in good hands

Dear (prospect’s name),
Thank you for visiting my site at www.freedomfromirritablebowel.com
I appreciate your interest.
And no doubt, you visited my site for a reason. And that is, you or someone you love is suffering with some form
of stomach disorder such as Irritable Bowel Syndrome, Constipation or Diarrhoea.
If so, I understand what you are going through. Every day I work with patients who are in pain and desperate for
a solution.
And if you’re like many of my patients, you feel trapped and frustrated, never knowing when a sudden flare-up
might cause an embarrassing moment; never quite knowing when you’ll have to scurry off home and seek some
relief. (And it seems like you’re always looking for the nearest bathroom wherever you go.)
The GOOD NEWS is…
You don’t have to put up with your condition another minute longer!
You don’t have to suffer another minute longer.
Help is hand.
And for a limited time, I am offering 17 FREE Irritable Bowel Assessment Consolation here at my clinic in Albury.
Book yours today by calling 6025 0988 and start getting relief tomorrow. It really is that easy. And I guarantee it.
Warmly,
Deidre Ellis, Registered Nurse & Naturopath
Dynamic Health Solutions
www.freedomfromirritablebowel.com
P.S. Extra FREE Gift! Book your FREE consultation now and I’ll also give you a copy of my new booklet:
“Uncommon Cures For Constipation & Irritable Bowel…” Valued at $17, it’s your FREE if you’re one of the first
17 callers.
P.P.S. You are now subscribed to my weekly newsletter “Naturally Healthy Solutions”. Once or twice a week I’ll
be sending you important information on Irritable Bowel solutions and how you can take control of your
condition and get relief.
Responder Email 2
Subject Line: Bloated tummy?

Dear (prospect’s name),
Hello again.
You know, if you’re suffering from irritable bowel, chances are you feel bloated most of the time. Your
stomach becomes swollen, extended, and you may find wearing tight clothing is a real pain.
It’s very frustrating.
And if you’re like most of my patients, you become self-conscious about your swollen tummy. Many
resort to wearing loose clothing in attempt to hide their swollen bellies.
Does any of this sound familiar?
If so, you’re not alone.
But the good news is, within weeks of starting my Irritable Bowel Solution Programme; your stomach will
begin shrinking. You’ll lose that bloated feeling. That’s because your digestive system is to work
efficiently, effectively burning through calories like a furnace.
It’s then that you’ll notice the difference as your tummy begins to flatten, your energy levels rises, and a
general feeling of wellbeing envelopes you.
This and much more awaits you when you undertake my Irritable Bowel Solution Programme. Not only
that, I want to gift you a FREE Irritable Bowel Assessment Consultation.
This way, you’ll get a FREE no obligation assessment on your condition. I’ll assess your situation, find
out how bad your condition is, and then make personalise specific recommendations to fix your
problems fast.
So please, if you’re suffering now, call me on 6025 0988 and put an end to your pain. There is absolutely
no reason to suffer another minute longer.
There is still a few FREE assessments remaining. Make sure you grab one of them.
Warmly,
Deidre Ellis, Registered Nurse & Naturopath
Dynamic Health Solutions
www.freedomfromirritablebowel.com
Responder Email 3


Subject Line: Feel better about yourself

Dear (prospect’s name),
The most amazing feedback I get from my patients once they’ve ridden themselves of Irritable Bowel
problems is the sheer joy of reclaiming their lives.
They can’t believe just how good they feel!
How much energy they now have!
So if you’re feeling run down, tired and lethargic, take heart! There is a solution!
* A solution that’s safe,
* Affordable
* And all-natural…
* A solution that’s treating over 100,000 irritable bowel sufferers every day throughout the world!
Why not join them?
And I’ve made it easy for you.
Simply call my clinic to day on 6025 0988 and book your FREE Irritable Bowel Assessment Consultation
today.
Most of the FREE consultations have been claimed by people eager to get relief. I do not know when I’ll
be offering more. So avoid disappointment, get rid of your pain, and start living life to its full potential.
I look forward to hearing form you. I look forward to welcoming you into my clinic and assessing your
condition. And then offering you a solution that’s all natural, pain free, and that works.
Warmly,
Deidre Ellis, Registered Nurse & Naturopath
Dynamic Health Solutions
www.freedomfromirritablebowel.com
 I want to leave you with information so
you can take advantage of the enormous
  money making opportunity that exists
    selling your products and services
  online and offline so you can uncover
  hidden profits you never knew about,
      and live better business lives.

 I‟ve put together a complete step-by-step
    system so you can turn up the money
  metabolism fast even if you don‟t know
          where to start right now!
         Instant Profits „Online and Offline‟
           Information Marketing Summit

At last, in 12 DVDs, 3 MP3 CDs and Seminar Workbook,
you‟ll learn the ultimate “Online and Offline” simple
“information publishing” blueprint and shortcut,
guaranteed to jolt you into action. There will be the
ultimate show-n-tell, I can promise a staggeringly
diverse display of info products and a multitude of
different approaches. You will learn how to start fast and
ramp up your online and offline info-business, avoid a
million dollars worth of mistakes and legally “steal”
everything from an a-to-z, 1-2-3 business blueprint to
the newest, hottest ideas to hot ads and mailings from
the world‟s most successful info marketers, including…
Here‟s what‟s included….
SESSION #1 “The Ultimate Information Marketing Shortcut”:
The A-TO-Z Info-Business Blueprint Session for Info-Marketers.

SESSION #2 “How To Create Your Very Own High-Profit Internet
Empire Using Nothing But Free Public Domain Information”

SESSION #3 “How To Create & Sell YOUR Own HIGH-Priced Audio &
Video Info-Products For Fun, Profit, and Fame... For As Long As You
Want To Cash The Cheques!“

SESSION #4 “The Quickest And Easiest Way For You To Add
Thousands Of Subscribers To Your Opt-In Email List Or Ezine… Even
If You're Starting From ZERO!”

SESSION #5 “Jealously Guarded Secrets to Internet Marketing
Success Selling a Simple Niche Product and How I Went From Dirt
Poor to Internet Millionaire
SESSION #6 “The Ultimate Solution On How To Build Search Engine
Friendly Web Portals That'll Earn You Cash... With Or Without A
Product... And How A Brand New 12 Month Mentoring Program Will
Catapult Your Online And Offline Business Exponentially....”

SESSION #7 “How To Quickly and Easily Automate Your Order Taking,
Digital Delivery, Email Marketing and Affiliate Programs With The
World's Smartest and Most Cost Effective E-Commerce Marketing
System”

SESSION #8 “How To Identify A Winning Product For Peanuts, Get
Someone Else To Create It For You Then Find A Hungry Crowd To Sell
It To Online…”

SESSION #9 “The Shocking Truth About How To Start A Moneymaking
„Subscription Website‟ That Can Make You Money 365 Days A Year!
Whilst You Sleep…”

SESSION #10 “How To Promote Your Business And Get A Flood Of
Hungry Clients Eager To Give You Money All For Under $500”
SESSION #11 The Internet Business Success Formula: How To Avoid
Imminent Failure Through Information Overload. Discover How To
Put All The Pieces Of The Puzzle Together So They Make Sense”

SESSION #12 How To Turn Unconverted Leads Into A Flood Of Extra
Profits By Adding Inbound And/Or Outbound Telemarketing To Your
Marketing Process Valued at $400.

SESSION #13 “How To Leverage Your Internet Business Into A Million
Dollar Opportunity Or Franchise”

SESSION #14 How To Use „Tele-Seminars‟ Most Effectively To Mine
Accumulated, Uncoverted Leads… As A Regular Step In A Marketing
Sequence… As An Alternative To Other Media… And To Sell Boot
Camps, Coaching, And Services Valued At $400.

This only-one-of-its-kind course sells for $2,497, but if you
 order NOW we‟ll knock $1,600 off the price and lower the
     price to only $897. (Plus $20 s/h to Australia/NZ)
BUT WAIT… THERE‟S MORE: “Instant Profits Multiple
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Easy to Sell Complete Arsenal of Online Info Products
You get 11 "Instant Products" Online Reprint Licenses... PLUS... 8 Instructional Training
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   appeals to you, then this CD will change your life forever… for the better.
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   If the idea of creating instant products to sell online and offline out of thin air
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                    Instant Profits „Online and Offline‟
                      Information Marketing Summit
 Yes! I‟d like to INSTANTLY discover in 57 hours exactly how Mal and others safely create strong, stable
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EXTRA SPECIAL FREE BONUSES IF
YOU ORDER ANYTHING TODAY



• Small Business Marketing Magic…101 Secrets to
  a Six-Figure Income CD valued at $497

• 2 Free Tickets to the October 2007 Super
  Conference in Sydney valued at $1,994


    TOTAL FREE VALUE: $2,491
EXTRA SPECIAL FREE BONUSES IF
YOU ORDER ANYTHING TODAY



• Two hour break-through session with Mal (over
  the phone) - if you’re one of the first…

• Payment plan option – 3 equal payments




    TOTAL FREE VALUE: $2,000
Toyota Prius valued at $40,000+
Risk Is On Me, Iron Clad, No Weasel
Out, Outrageous Double Guarantee

 90 DAY UNCONDITIONAL
  No Questions Asked Money Back Guarantee If
  You’re Not Completely Satisfied.

 365, $10,000 DAY CONDITIONAL GUARANTEE
  I Invite You to Use The Package For 365 Days and
  If You Don’t Get At Least $10,000 Worth of FREE
  Publicity Your Never Would Have Had I Want You
  to Ask For a Full Refund.
THANK YOU…


   Committed to Multiplying Your Profits and
  Guilty of Conspiracy to Create Capitalism
                                                           Mal Emery




Silent Killer Superconference, SYDNEY               20th – 21st October 2007
Professional Speaking and Coaching Summit, SYDNEY   22nd – 23rd October 2007
Silent Killer Superconference, Auckland NZ          27th – 28th October 2007

				
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