Drip Marketing –“like Chinese water torture with out the torture part.”
As we embark on a new year in 2009, Drip marketing continues to be an extremely
effective and affordable Internet Marketing Solution for businesses of all sizes. Surveys
suggest and we agree, that Email Drip marketing will once again be one of the most
important advertising mediums used in 2009.
Email marketing is a time-tested method of keeping in contact with your customers. By
sending regular timed (DRIPS) emails to your subscribers, in a sequential order you keep
the relationship alive and well. Especially if you provide good valuable content that your
subscribers enjoy reading, then they are more likely to stay subscribed and buy from you
at a later date.
To make it even sweeter, we use Auto Responder Technology which successfully
responds to all incoming emails 24 hours per day, 7 day a week - 365 days a year.
You now have an automated customer relationship management tool.
With each new visitor the system automatically starts the prearranged sequential drip
campaign the day they OPT-IN. Since every one gets the same message you can easily
test by changing the drip and see if the response is better.
- Quick Question Quiz - What’s net-teams marketing mantra? Test and re-Test. YES!
You now (as they say) HAVE IT GOIN ON!
For a fraction of the cost of other advertising mediums, email drip marketing - the ability
to send personalized and professional sequential email campaigns - has many benefits,
including:
Develops lasting relationships with your customers or prospects.
Builds loyalty from your existing customers.
Enhanced brand awareness - Drip marketing, when used correctly, will increase
the number of marketing touch points for customers and prospects. Keeping
"your name and branding" in front of your customers on a relatively consistent
basis is crucial for long-term marketing success.
Drives Traffic to your Website - Drip marketing is a fantastic way to increase the
number of online visitors to your website. Pique their interest with a "teaser" in
the email - overwhelming statistic, brash or controversial statement, etc. - and
then send that visitor to your website for a more comprehensive explanation or
offer.
Increase sales and repeat customers - Restaurants and retailers often effectively
incorporate coupons and/or special offers and newsletters in their email to drive
sales to their physical locations.
We use the power of Drip Marketing and recommend that it should be part of any
online marketing efforts. It is an effective and affordable tool that increases sales and
brand awareness - and one in which you get measurable results. Web marketing
success requires a business-focus. Drip Marketing must play a crucial role.