Inter text uality
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There are no strict
conclusions in this composite
text
which I regard as always
already entangling with a vast
world (while it is being read):
that of the multi-faceted
virtual realities
of its reader(s).
- Diane Caney
Intertextuality
Chapter 4
Norman Fairclough
Discourse and Social Change
Origins and Development
• Term coined by Kristeva in reference to Bakhtin’s –translinguistic
approach to text analysis as specifically linked to his theory of genre
• Kristeva notes that intertexuality implies ‘the insertion of history
(society) into a text and of this text into history’ . Bakhtin points to how
text responds to other text and shapes or anticipates new texts - this
concept is neglected in mainstream linguistics
HISTORY/SOCIETY
TEXT TEXT
HISTORY/SOCIETY
Ocular Echoism
• the art of ellis g
• http://www.current.tv/watch/2850289
Vertical and Horizontal
• Horizontal and vertical dimensions/axes of intertextuality
• Horizontal is what text come before and what texts follow -
connected dialogically between author, reader, writer, speaker,
listener
• Vertical references the text historically or socially to other texts
• EX: A poem I wrote about Iraq may have the following intertextual
spheres
NYT Iraq headline
Play I saw about Vietnam
Other war poems
Conversations
Co created knowledge
A song I heard that day
My friends reaction to the
poem
Our-own-ness
• Our speech is filled with others words …
• All constituted by elements of other texts …
• Think about phrases/words/ideas you use as
your own. Where do they come from? How
did they come to you? How have you
transformed them?
Relationship between
intertextuality and hegemony or power
(helps explain interdiscursivity)
• Intertexuality points to how texts are produced
and can transform prior understandings,
restructure existing ideas and generate new
ones.
• Ability to do this requires access – that access
is socially constrained
• Who has access?
• What texts/voices/stories/discourses are
privileged?
• Example: axis of evil
Critical Dimensions in
Discourse Analysis
• Manifest intertextuality - Present in text, marked or cued, or
present through reference or response to previous text.
• Interdiscursivity (constitutive intertextuality) - orders of
discourse weigh over types of discourse. Content over carriage.
Applied to societal order, institutional order, type of discourse,
elements of discourse, styles of discourse. Can determine
hierarchy of worth as connected to hegemonic power.
• Textual ‘transformations’ - distributional networks and
intertextual chains - how text is produced, consumed,
transformed. See “axis of evil “.
• Role of text in forming social identities. Text as social identity
marker. Linked to idea of cultural capital.
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