MEET CHARLOTTE NEWSLETTER:
Quirky yet Captivating Meeting Appeal
GINA H. SHERIDAN SENIOR DIRECTOR OF MARKETING
& VISUAL COMMUNICATIONS
When selecting an off-site venue during a convention, the space should be unexpected, engaging, and
ASHLEY MAYDAK GRAPHIC DESIGNER most importantly, showcase a destination’s newest and coolest assets. Luckily, Charlotte has lots to
voice: 704-331-2721 choose from. Among the newest is one sure to take convention goer’s back in time to their
fondest childhood memories. Discovery Place is one the of the region’s leading science centers,
LAURA HILL MARKETING / COMMUNICATIONS MANAGER
e-mail: firstname.lastname@example.org which recently got a dramatic $31.6 million facelift. The result? Memorable hands-on laboratories,
voice: 704-331-2706 awe-inspiring aquariums, and an inﬁnite amount of special event potential.
Discovery Place instantly infuses energy into any event with its fun-loving whimsy and captivating learning experiences. Exhibits range
from World Alive, where attendees can explore aquatic touch-tanks or look a Moray eel in the eye, to Cool Stuff, where you can lie on a
bed of nails and launch objects in the air. But not every feature here is meant to make adults feel young at heart.
Event space can be rented for up to four hours, while equipment spans banquet rounds, high boys, cocktail tables,
Whether it’s an
chairs, and more. The facility can accommodate up to 400 guests banquet-style or approximately 600 for a
elegant dinner for 100 or
an energetic reception for reception. Events have access to catering from preferred vendors including Something Classic, known for their
500, Discovery Place can Southern twists on time-tested dishes and use of homegrown ingredients.
make your event unforgettable.
Mingle among interactive science Just ﬁve blocks from the Charlotte Convention Center, the facility is easily walk-able or transit options via the free
exhibits, share world-class Gold Rush rubber wheeled trolley or LYNX Blue Line light rail are conveniently accessible. For attendees who bring
exhibitions with colleagues,
their families, the facility is a not-to-be-missed experience and is an ideal itinerary addition as well as the many
or enjoy ﬁne dining
cultural venues and landmarks throughout Center City.
Discovery Place’s Newest ‘Must Sees’
Think It Up
Hop over to this new exhibit
Unleash your inner to see some of the rarest
creativity as you hone species of frogs the world
your skills as an
3rd Floor has ever seen. From the
innovator, making shoe yellow-bellied toad to a
prototypes from scrap golden poison dart frog,
materials, designing you’ll be wowed by these Explore More Stuff
stop-motion animation videos awesome amphibians.
and mixing music at the A far cry from that high school chemistry
Optimusic dome and the class, this hands-on lab lets you be the
Reactable music station. scientist and experiment with the laws of
physics and chemistry in a fun, interactive
setting exploring engineering, solar energy,
2nd Floor chemical reactions, and more.
Theatre World Alive
Hold onto your seat. This New touch tanks and
new feature boasts 15-20 aquarium space are focal
minute short ﬁlms that points for this newly
show you a side of science renovated exhibit that
and nature you’ve never explores diverse habitats.
seen before. The theatre Venture into the rainforest
can easily convert for 1st Floor and its swinging bridge to
presentations and scope out tropical birds,
accommodates 250 guests. reptiles, frogs, plant life
For more information on Discovery Place, log on to DiscoveryPlace.org
Conventions need to rely on a
number of resources while in town
and Visit Charlotte is proud to
connect you with top-notch vendors
to help you make the most of your
event. Here’s an example of one such
relationship – Sterling Events and the
National Riﬂe Association.
“This was my 6th Annual Meeting
with NRA. I mean it when I say
that this was my most enjoyable
program yet and it was because
of you. Everything was covered,
there were no questions…you
National Riﬂe Association
The month of May had Charlotte bursting at the seams thanks to the Quail Hollow Championship, the opening of the
knew our clientele, you knew our NASCAR Hall of Fame, May races at Charlotte Motor Speedway, the Ultraswim national swim meet, and the Food Lion
programs, everything was on-time, Speed Street 600 Festival. But one heavy hitter took the cake that month, the 139th Annual National Rifle Association
Annual Meeting. As the largest convention in Charlotte’s history, its star-studded speaker line-up and 80,000 attendees
your staff was professional – it launched the city into the national spotlight May 14 – 16…and we loved every second of it.
was just unbelievable and I
cannot thank you enough. You The Charlotte Convention Center was abuzz with thousands on hand perusing the booths. Red, white, and blue curtains
and signage served as a patriotic backdrop amongst the crowds. “We were absolutely full, every inch of the Convention
made Charlotte the bar and it is Center used. That’s the type of event we would love to have every weekend if we could,” described Tim Newman to the
going to be hard to top…On local affiliate, WBTV. National media like CNN and Fox News were heavily represented with crews in place to cover the
action. Meanwhile at Time Warner Cable Arena, another facility that captured a lot of the Annual Meeting happenings, an
behalf of the NRA (who is still
influential lineup of speakers spanned Sarah Palin, Chuck Norris, Glenn Beck, Newt Gingrich, and more.
ecstatic about the show) thank you.”
The NRA Foundation Banquet and Auction held in the new Crown Ballroom was a high note during the meeting. One of
the larger events during the week, over 1,550 people gathered for a petite filet with jumbo crab stuffed prawns topped with
Kristin Stoner lobster sauce in the new 40,000 square foot space, which connects to the Charlotte Convention Center via an over-street
Ofﬁce of Advancement Events Manager walkway and is directly adjacent to the NASCAR Hall of Fame – an attraction that saw lots of traffic from the event and
National Riﬂe Association even served as a special event site. Other area venues tapped throughout the week included Charlotte Motor Speedway,
which hosted the NRA – Institute for Legislative Action in the infield garage and offered up stock car rides around the track.
As the exhibits, top-shelf seminars, and sought-after speakers drew to a close, the action-packed month kept up the pace.
May attracted more than 400,000 visitors to the region and generated a whopping $403 million in economic impact.
Draws Faithful Attendees
c h a r l o t t e c o n v e n tio n c tr.c o m A recent study by Religious Conference Management Association showed that more than 10.2 million attended religious meetings
last year. A vital audience for DMOs, Charlotte has found strengths in accommodating this market with its accessible location in the
CHARLOTTE CONVENTION CENTER: Southeast, selection of 4,100 hotel rooms in Center City and 30,000 citywide, and adaptable venues like the Charlotte Convention
501 South College Street Charlotte, NC 28202 Center and the 20,000-seat Time Warner Cable Arena.
voice: 704-339-6061 fax: 704-339-6051
LESLIE A.H. KLUTTZ, CHME
CONVENTION BOOKING MANAGER
TIM NEWMAN - CHIEF EXECUTIVE OFFICER
MIKE CRUM - CHIEF OPERATING OFFICER
And this summer, religious meeting planners deﬁnitely had faith in Charlotte. The 104th Session of the National Baptist Congress was
ﬁrst, convening June 13 – 18 and drawing nearly 12,000 attendees. One week later June 23 – 26, The 20th Annual Cooperative
BOARD OF DIRECTORS
Baptist Fellowship’s attendance exceeded 2,000. Finally, the Church of God in Christ, the nation’s largest Pentecostal denomination,
DERICK CLOSE - CHAIRMAN
brought in over 30,000 delegates July 5 – 9.
VIOLA ALEXANDER LYLES “VI” - VICE CHAIRMAN
JOSEPH F. HALLOW -TREASURER
The Charlotte Convention Center was conﬁgured a number of ways to make way for exhibits and vendors on the exhibit hall ﬂoor,
GEOFF DURBORAW -SECRETARY
workshops that utilized meeting rooms, and general assemblies that congregated in the facility’s two ballrooms. To accommodate the
substantial Church of God in Christ general assembly, over 10,000 chairs were set up in Exhibit Halls A and B, a vast sea of seating
totaling 200,000 sq. ft.
Spirituality wasn’t the only reason these classes, revivals, concerts, and competitions ﬁlled the halls of the Charlotte Convention Center.
J. MICHAEL MCGUIRE
They each found ways to embrace the local community charities and give back - the Church of God in Christ through Samaritan’s Feet,
National Baptist Congress through A Child’s Place, and the Cooperative Baptist Fellowship through Loaves and Fishes. “The religious
CALDWELL RAGAN ROSE
market is a valuable audience for the Queen City and the fact that we hosted three major religious meetings this summer that have all
THOMAS HARPER SASSER
previously been to Charlotte shows our dedication to cultivating these relationships,” explains Visit Charlotte National Sales Manager
Christa Williams. “Our location, hotel package, Center City amenities, and expanded Convention Center make the city a perfect ﬁt.”
Hoteljust the facts
breaking the hotel mold
• Opening March 2011 The term ‘boutique hotel’ is often used to describe a more luxurious or intimate guest setting. But alas, times are changing and so
is Charlotte’s hotel landscape. In the Queen City, ‘boutique’ now encompasses environmentally-friendly advancements, historical
• Located at East Trade and Caldwell (adjacent to landmark achievements, and sometimes shockingly, a thrifty price tag.
Time Warner Cable Arena and four blocks
The Ritz-Carlton, Charlotte and its green innovations generated more media buzz than any other property the brand has opened
from the Charlotte Convention Center)
worldwide. The ﬁrst Ritz-Carlton to earn a LEED Gold certiﬁcation, the 146-room hotel was awarded the rating last spring based on
their site sustainability, water efﬁciency, energy use and atmosphere, and more. Among many sustainable successes, the Green
• 17 stories Roof is home to two unexpected features; the chef’s garden, which grows lavender, mint, and other fresh herbs and greens as well
as 80,000 honeybees, which assist in pollination and produce natural honey for the hotel. ritzcarlton.com/charlotte
• 163 rooms (134 suites – combo of Studio
Suites with full kitchens and 29 one bedroom
• 2,200 sq. ft. of ﬂexible meeting space
divisible into two separate spaces
• 1,840 sq. ft. of outdoor entertaining space
next to the rooftop pool on the 7th ﬂoor
DUNHILL HOTEL LOBBY THE RITZ-CARLTON CHARLOTTE AQUA LOUNGE
In contrast, the 80-year old Dunhill Hotel’s charms lie in its connection to Charlotte’s spirit. The 60 guest rooms are undergoing a
$1 million makeover to be completed by year’s end. “These days, against a backdrop of 18th-century European furnishings,
hand-sewn draperies, and neoclassical embellishments, guests watch ﬂat-screen televisions and surf the web on complimentary
Wi-Fi,” describes The Charlotte Observer. dunhillhotel.com
In addition, the 175-room aloft Charlotte Uptown at The EpiCentre and the soon-to-debut 163-room Hotel Sierra (opening March
2011) are two boutique properties that keep budget top of mind. Both located in Center City, their modern lifestyle conveniences
and design sensibility aim at giving guests an “experience” with amenities like grab and go markets, multi-purpose common areas,
and sleek rooms. aloftcharlotteuptown.com; hotel-sierra.com
To explore meeting possibilities at these venues, contact your Visit Charlotte sales representative.
Entertainment District Adds More to the Menu
MIKE BUTTS EXECUTIVE DIRECTOR
ONLY A YEAR AGO, THE NC MUSIC FACTORY WAS JUST A COLLECTION OF EMPTY COTTON MILL BUILDINGS FROM THE EARLY 20TH
CENTURY. FAST FORWARD TO 2010, AND THE REFURBISHED BUILDINGS HAVE BECOME A SCINTILLATING BACKDROP FOR NIGHTLY
CONCERTS, EVENTS, AND PARTIES THAT KEEP VISITORS AND CHARLOTTE’S FINEST COMING BACK FOR MORE. SIGNATURE STAGES
BILL MCMILLAN SENIOR DIRECTOR OF SALES
e-mail: email@example.com HERE INCLUDE THE INDOOR MUSIC HALL, THE FILLMORE, WHICH ACCOMMODATES 1,500 AND THE ALFRESCO ROAD RUNNER MOBILE
voice: 704-331-2719 AMPHITHEATRE WITH ROOM FOR 5,000. BOTH OPERATED BY LIVE NATION, THEY’VE BEEN JOINED BY GLAMOROUS DIGS LIKE THE NEW
REBECCA WAXLER-RAMSEY ASSISTANT DIRECTOR OF SALES YORK CITY IMPORT BUTTER NC, A SWANKY LOUNGE THAT’S DRAWN THE BLACK EYED PEAS, NICKY HILTON, AND KOURTNEY
e-mail: firstname.lastname@example.org KARDASHIAN TO ITS RED CARPET THUS FAR.
WASHINGTON, DC REGIONAL OFFICE: AND THERE’S SOON TO BE MORE. PAINT THE TOWN RED THANKS TO NEW RETREATS MOVING INTO THE COMPLEX INCLUDING A
JILL BUCKLEY NATIONAL SALES MANAGER
1,000-SQUARE-FOOT NIGHTCLUB BILLED AS THE WORLD’S SMALLEST BAR, A TAPAS RESTAURANT CALLED PLATFORM – THE PET
voice: 703-845-5922 PROJECT OF A LOCAL JOHNSON & WALES GRADUATE, A 2,700 SQ. FT. GOURMET HEALTH FOOD RESTAURANT, A GERMAN-STYLE BEER
GARDEN AND RIB SHACK, AND A PIZZERIA. LASTLY, MATTIE’S, A DINER STRAIGHT OUT OF 1948, IS SURE TO BE AN INDULGENCE FOR
CHICAGO, IL REGIONAL OFFICE:
CATHERINE MCKENNA NATIONAL SALES MANAGER LATE NIGHT SNACKERS.
WHATEVER YOUR PLEASURE, THE NC MUSIC FACTORY HAS JUST THE THING FOR EVERY MEMBER OF YOUR GROUP. WITH A
NATIONAL SALES TEAM: CONVENIENT CENTER CITY LOCATION, MEETING ATTENDEES WON’T HAVE TO GO FAR TO HAVE THE NIGHT OF THEIR LIFE.
General Sales Direct: 1-800-722-1994
BRANT HENKEL / email@example.com
FOR MORE INFORMATION ON THE NC MUSIC FACTORY, LOG ON TO NCMUSICFACTORY.COM OR CHARLOTTESGOTALOT.COM, OR
ELIZABETH HIGDON / firstname.lastname@example.org CONTACT YOUR VISIT CHARLOTTE SALES REPRESENTATIVE.
ERIN ICENHOUR / email@example.com
JULIE O’SHEA / julie.o’firstname.lastname@example.org
RANDY SMITH / email@example.com
CHRISTA WILLIAMS / firstname.lastname@example.org
MIKE ANDERSON / email@example.com
TIM MORGAN / firstname.lastname@example.org
CONVENTION & VISITOR SERVICES:
SUSAN R. SCHWINT DIRECTOR OF CONVENTION
& VISITOR SERVICES
HALO WET WILLIES
HOTSPOTS please the palette
International ﬂavors can be found in any major metropolis. But ones that truly create food for thought are
few and far between. Meeting attendees won’t need a passport to experience these best bets when
looking for upscale off-site dining locales or even off-the-beaten-path private dining possibilities. Vida and
Kalu are the newest restaurants to hit the Charlotte dining scene and they span the globe…from sombreros
VIDA MEXICAN KITCHEN Y CANTINA
Located ﬁve blocks from the Charlotte
Convention Center and steps from both the new Hotel
Sierra and Time Warner Cable Arena, Kalu Asian Kitchen
serves up a blend of Japanese, Chinese, and Korean cuisine
with a twist like the Tori no Tatsuta Age, Japanese style
chicken wings with daikon sauce or custom individual iron
rice pots. A special selection of rare sakes and unexpected
sushi rolls round out an eclectic menu. The 7,000 square
foot space features a private dining area upstairs – a perfect
place for a group to enjoy a meal or casual cocktail. The
concept is the brainchild of Chef Bryan Emperor, a renowned
chef who’s created acclaimed restaurants in Portland and
Charlottesville. kalunc.com KALU ASIAN KITCHEN KALU ASIAN KITCHEN
Full-bodied ﬂavor ﬁlls every dish at Vida
Mexican Kitchen y Cantina in The EpiCentre.
Meet Opening in September, the 4,500 square foot space
just three blocks from the Charlotte Convention Center
includes an outdoor patio and seating for 250 guests.
Upstairs, a mezzanine area will provide private dining
accommodating 45-50 seated or 60 standing.
Imported tequilas are a staple for this authentic
cantina, not to mention south of the border eats like
tamales, tacos, ceviche, and more. vidacantina.com
To sample more of Charlotte’s local ﬂavors, view dining
suggestions at charlottesgotalot.com/dining
SUMMER 2010 VIDA MEXICAN KITCHEN Y CANTINA
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500 S. College Street, Suite 300 Charlotte, NC 28202-1873 CHARLOTTE, NC